The world of business is in a crisis. The only legal way for business to beat competition is innovation. Most of fortune 500 companies ruling the world 50 years ago have gone. What is the impact of this trend on technologist? The glamor of IT companies has evaporated in spite of the fact that software seems to eating the world. Is there any silver lining for technologist in this mayhem? Welcome to the wonderful world of creative technologist who are redefining the "world of everything”. Every companies from startup to fortune 500 seems to desperately looking for this unicorn. Do you want to be the new KING or KING maker?