Welcome To The Experience Economy

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A brief summary of the article "Welcome to the Experience economy" by B. Joseph Pine II and James H. Gilmore

Business Technology

Welcome to the experience economy Group 7 Course 5082 Media Management

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Commodities Goods Services Experiences The Progression of Economic Value

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Five key experience-design principles ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.

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