數位轉型如何做？運用創新科技改變既有商業或是營運模式,來創造新價值與永續經營優勢-這是 Tenten 對於數位轉型的定義。

1. Digital
Transformation
改 變 的 可 能｜數 位 創 新 的 跨 ⽂文 化 想 像

2. We'rea StartupStudio.Acompany that builds companies.Wedevelopdigital productsforourselves
and select partners.Sharing people,resourcesandtechnologiestoaccelerateoursuccesses.
Great business are built
on great experience.
tenten.co

3. 數位轉型

4. Designer / Typographer / UX researcher / UI Designer /
Brand consultant / Web Developer / Programmer / Linux
Guru / Cloud guru (AWS Certified Solutions Architect)

6. Digital
Transformation?

7. Digitization ≠
Digital Transformation

8. What is digital?
REIMAGINE
TRANSFORM COMBINE

9. Reimagine
Redesign the customer experience from start to
finish (this could include totally new customers,
services and markets)

10. Transform
Transform internal processes, culture and
ways of working

11. Combine
the two to re-envision business models

12. Increased profitability
and market share for
companies with levels
of digital transformation
(n=3,000)

13. B2B digital leaders turn
in stronger financial
performance

15. Sears didn't reinvent the
business. You have to
treat these things as
startups, not as rehab
projects."

17. whut!?

20. But how does it
really work?

21. CASE STUDY

22. Let’s NOT just build
a “pretty”(pretty
useless) website.

23. Brand
Strategy
E-Commerce
Develop

24. Solving the
real problems
Can’t
Cost Down
Can’t
Cost Down
Sales
Target
audience
small budget

25. Choose Your Bike!

26. Different devices, Same experience

27. A digital cycle brand
rocks the online
sales world

28. Award
winning
site

29. Think
outside of
box!

30. HowDesignDrive
ROIinBusiness

31. 200-300 經銷地點
→ 8 個直營點

32. Google Self-Driving Bike

34. 3000萬
5000萬
8億
VANMOOF → ⼀一個⽉月500台
BESV → ⼀一年年賣不到 30 台
Online Sales
Online Sales
Online Sales
85%
20%
5%
五年年前 現在轉型前

36. 3 people

37. SMARTER DIGITAL STRATEGY OF MODERN WEBSITE
BecauseBusiness
behaviourhaschanged

38. X

40. 15萬 150萬

41. DIGITAL DNA: DIGITAL MARKETING
Knowyour
Onlinemarketshare/
Brandexperience/
Growstrategy

42. From now on, you are an agile
and flexible company.

43. What is
right-shifting?
Are we building the right thing?
Are we building it in the right way?
Are we building it fast enough?’

44. Always redefining
ourselves. Always
transforming.

45. Startup
Accelerator
—
Building
tomorrow's
companies

46. 転転加速

49. Reinventing
Marketing

50. Say hello To
flexible
Marketing
Automation
Services !

51. 你知道嗎？
進入網站的使⽤用者 98%
還不打算購買

52. How do you capture their
INTEREST?
你要如何引起他們的興趣？

53. What’s different?

54. Growth Your
Business with
Right Solution.
不 是 你 不 會 ， ⽽ 是 你 沒
有 ⽤ 對 ⽅ 法 和 ⼯ 具

55. Cloud Service Self Host (Open Source)

57. Lead
Generation
SOLUTIONS
開發名單
找出潛在客⼾戶，
將客⼾戶有效分眾
客⼾戶開發
投放精準廣告，
Campaign: Landing Page
銷售引導
⼀一旦客⼾戶進入你的官網，
可以透過情境設計，引導
使⽤用者

58. Customer
Journey
Planning

59. Journey Formula
付費廣告
社群平台
Paid Social Landing Page
吸引對產品/服務
有興趣的消費者，
將消費者瀏覽⾏行行為
做瀏覽追蹤，並透過
Tag、分數將受眾分類。
Convert Leads
透過吸引⼈人的 Popup
、Chatbot 設定
獲得消費者資訊
( Email )
Communication Delight Customers
不同的受眾透過不同
資訊設計進⾏行行溝通，
投遞消費者想看的內容
讓消費者對你的投遞
資訊產⽣生期待與
黏著度

60. When we can get
Full Customer
Journey
Tag,
Segment,
Score
Different Trigger
and Info Deliver
Different
Events
Different
Trigger
Different
Status
Journey
Formula
We can do And Different Segment

63. WHAT IS AHA?
Some Find Outs

64. Customer Touchpoint

65. 設定⾃自動化流程

68. 市值25億美元、年年收入超2億美元、年年增長60% 的SaaS公司，HubSpot

70. QUESTIONS?