Marketing Strategy-topik 2-Corporate Strategy

1. Marketing Strategy
Corporate Strategy Decisions and
Their Marketing Implications
Welcome to

2. Source: Reprinted with permission from p. 43 of
Strategy Formulation: Analytical Concepts, by C. W.
Hofer and D. Schendel. Copyright © by West Publishing
Company. All rights reserved.

3. McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
2-3

4. McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Source: Adapted from Barry Hedley, “Strategy and the Business Portfolio,” Long Range Planning 10 (February 1977).
5
6
9
8
7
4
10 13
12
3
11 12

5. McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
2-5

6. McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
2-6

7. McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
2-7
Source: Reprinted with permission of The Free Press, A Division of Macmillan, Inc., from Crating Shareholder Value by Alfred Rappaport.
Copyright © 1986 by Alfred Rappaport.2-11