This chapter discusses operations strategy and competitiveness. It covers topics such as competitive dimensions, order qualifiers and winners, strategy design processes, frameworks for manufacturing and service strategies, and productivity measures. Operations strategy is influenced by customer needs, corporate strategy, and decisions around processes and infrastructure. Competitive dimensions include factors like cost, quality, delivery speed and reliability. Order qualifiers are basic criteria for consideration, while order winners differentiate companies. Strategy is designed using tools like the Kaplan and Norton strategy map. Productivity is measured by comparing outputs to inputs.