CanVAS® SmartAlert™ CanVAS SmartAlert uses SMS to notify subscribers of missed calls and enables them to return those calls with ease. It also provides a screening mechanism for subscribers to better manage their incoming calls and voice mails. As a result, CanVAS SmartAlert enables wireless service providers to capture lost airtime revenues and increase customer satisfaction. CanVAS Smart Alert is a member of the CanVAS Value Added Services portfolio. It gives subscribers control over their accessibility without having to worry about missed calls. CanVAS SmartAlert compiles and sends a list of missed calls to subscribers, and enables them to return each call with a “one-touch” process. This user-friendly service uses ubiquitous SMS service, and is activated via the customer’s handset. CanVAS SmartAlert not only increases the airtime usage, but also boosts premium SMS revenues for the network operator. It captures the caller ID, time of call, and the number of call attempts from each caller while a subscriber is unreachable. When individual subscribers are available again, CanVAS SmartAlert sends this information to their mobile phones via SMS. Subscribers can easily see who tried to reach them and can call back at their leisure, improving the overall user experience and customer loyalty.

1. CanVAS® SmartAlert™
Missed Call Notification Application
© Copyright 2014 Telenity Confidential & Proprietary

2. CanVAS® SmartAlert™
CanVAS SmartAlert uses SMS to notify subscribers of missed calls and enables them to return those calls with
ease. It also provides a screening mechanism for subscribers to better manage their incoming calls and voice mails.
As a result, CanVAS SmartAlert enables wireless service providers to capture lost airtime revenues and increase
customer satisfaction.
CanVAS Smart Alert is a member of the CanVAS Value Added Services portfolio. It gives subscribers control over their
accessibility without having to worry about missed calls. CanVAS SmartAlert compiles and sends a list of missed calls
to subscribers, and enables them to return each call with a “one-touch” process. This user-friendly service uses
ubiquitous SMS service, and is activated via the customer’s handset.
CanVAS SmartAlert not only increases the airtime usage, but also
boosts premium SMS revenues for the network operator. It captures
the caller ID, time of call, and the number of call attempts from each
caller while a subscriber is unreachable. When individual subscribers
are available again, CanVAS SmartAlert sends this information to their
mobile phones via SMS. Subscribers can easily see who tried to reach
them and can call back at their leisure, improving the overall user
experience and customer loyalty.

3. Benefits
Configurable Alert messaging allows service providers to dynamically configure the language, the number of
caller IDs, the number of messages, and the number of missed calls per message that are to be displayed to their
subscribers.
CanVAS SmartAlert provides the opportunity for operators to increase their ARPU by allowing their subscribers to
make a callback for missed calls.
Announcements and Premium Services option enables network operators to offer premium services by delivering
specific marketing messages or advertisements to their subscribers. CanVAS SmartAlert can be optionally integrated
with marketing/campaign management tools to create alternate revenue streams.
CanVAS SmartAlert easily integrates with telecom operators’ existing network infrastructure using CanVAS platform
technology.
Service flexibility and user friendly interfaces.
Improves customer satisfaction and loyalty.

4. Product Overview
CanVAS SmartAlert is a telco grade solution that offers redundancy, high availability, high performance and scalability.
It interfaces with the switching centers in the network to capture caller ID and to complement Voice Mail solutions
from Telenity and other vendors.
CanVAS SmartAlert is a highly configurable service to best address the needs of network operators and consumers.
It supports standard SMPP and UCP interfaces to connect to the CanVAS SMSC, or third party SMSCs with ease.
CanVAS SmartAlert is a proven service that is a guaranteed revenue source for the network operators through
subscription fees, increased airtime and premium SMS usage.
Feature Summary
• Fully configurable alert message format
• Support for individual and/or concatenated SMS
notification
• Advertisement support with SMS notification
messages
• Customized announcements for calling party
• Fully scalable to operator’s needs
• Easy to use web based customer care interface
• Can integrate with CanVAS SMSC or any third
party SMSC
• Extensive reporting, statistics and alarm
management
• Consolidated provisioning deployment and billing
• Multi language support
• Notify Me feature
• Address Book Integration
• Graphical user interface and complete OA&M
support
• Centralized solution provides services to multiple
MSC/networks
• SNMP network management
• Prepaid and postpaid charging
• Virus and Spam protection
• Automatic settings adapter to capture MO
messages coming from handsets with incorrect
MMS settings
• SNMP for network management
• High availability with redundant and N+1
configurations
• Near-linear scalability in performance with
additional server units

5. Architecture
CanVAS® SmartAlert™
Messaging Gateway
Operator Portal
Reporting
Service Settings
IP
Media Server
Provisioning
SMSC
WIRELESS
NETWORK
Service Logic
CanVAS SmartAlert is built around an advanced, flexible distributed and modular architecture that ensures
interoperability with third party networks and offers full support of GSM/GPRS and 3G/4G networks.
CanVAS SmartAlert also provides additional optional features such as:
• Notify Me - allows callers to be notified via SMS when the called party is available (after the Smart Alert message
is delivered to the called party). The service provides a black list feature where the callers have an option not to
receive the Notify Me SMS.
• Address Book Integration - allows called party to receive calling party name in the missed call notification SMS
instead of calling party telephone number.
Interfaces
•
•
•
•
SS7 ISUP
SMPP and UCP interfaces to SMSC
GSM/ANSI MAP (optional)
SIP
Core Platform Technology
• IP, UDP
• Web Services, XML
• Java SE, Java EE, JDBC, JMX

6. info@telenity.com
w w w.telenity.com
Corporate Headquarters:
EMEA Headquarters:
APAC Headquarters:
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© Copyright 2014 Telenity Confidential & Proprietary
Phone: +1.203.445.2000
Phone: +90.212.468.2100
Phone: +91.120.4311.157