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Access the full webcast here: https://dg-r.co/2L3VzE7
This session will emphasize that companies need a strategy for turning buyer insights into business outcomes and highlight how they can benefit from evidence-based segmentation for more targeted campaigns on the website and beyond. The session will break down specific use cases of how long-term personalization initiatives and investments are paying off, including:
• Identifying and engaging beyond account or industry;
• What your website visitors have been trying to tell you about their journey; and
• 3 simple but effective personalization programs for an audience centric website.