1. Venture Lab Technology
Entrepreneurship OEP 2012
Green Sprinkler system for lawn
watering
Team Austin
Tejas Shah
Neha Trivedi

2. Executive summary
• Every year thousands of gallons of water are
sprayed on lawns to maintain them in the united
states.
• This water is usually fresh water which could be
conserved to protect gound water
• The green sprinkler system is a unique solution
which attempts to solve both problems.
• It conserves water and at the same time
maintains green lawns

3. Green water sprinkler system
Divert Drainwater from home
Collect Drainwater from home
into an underground tank
Drainwater is then pumped out of the existing
sprinkler system into the lawn

4. The Team
• Tejas Shah
– Based in Texas USA
– Team lead and the originator of the idea.
• Neha Trivedi
– Friend of Tejas
– Based in India, helped him to plan his idea

5. Market Size and Revenue
• Average customer in Austin spends $200 per
month in water and 60 dollars in waste water per
month. Most of it is used for lawn watering
• This amounts to $3120 per year
• Sprinkler system would cost about $5000 to
install (including labor)
• ROA in 2 years and signifcant savings theron
• Potential market size per city ~ $500 million

6. Partnerships
• Several partnerships could be formed with
local city government
• Customers who install this system could
get a rebate for each installation
• The water treatment plants could chip in to
provide added incentives

7. Risks
• Customers might be reluctant to spray
dirty water in their lawns
• They might be concerned about sanitation
• Neighbors might complain

8. Customer Survey
• Overall positive customer feed back
• Excitement about recycling, saving water
• Concern about sanity
• Some customers expressed concern that
the soap water might damage their lawn
• Concern regarding the plumbing

9. Survey evaluation
• Customer survey is positive.
• Plan to go ahead with the idea based on
customer survey

10. Business Model Canvass
Key Partners Channels Value Customer
• Utility • Online Marketing Proposition Segements
companies • Word of mouth • Recycled water • Cost
• Plumbing is sensitive
• Utility Bill
companies environmentall people
y friendly • Environment
• Plumbing
• It is cheap and ally friendly
Contractors
will bring down people
water and
water water
cost
Cost Structure Revenue Streams
• Cost of Tank, Pump and • Selling the whole unit at a profit
plumbing • Incentives from utlitiy company
• Labor • Commision from contractors