Big Ideas. Brand Strategy. Business Longevity.

Big Ideas.
Brand Strategy.
Business Longevity.
1
Presented by Jacqueline Sanders-Blackman
Author, Advocate, Speaker, Software Engineer,
Brand/Business Owner
copyright 2023 @ techexpressoconsulting.com

Strategy - Why and What
❏ Workshop & Teaching (2015)
❏ Book (2017)
❏ Book Series (2018)
❏ Book Signings & Vendor Tables
(2018 - 2020)
❏ Book Related Accessories (2019)
❏ Book Curriculum (2020)
❏ Online Stores(2020 - 2021)
❏ Bookstore (2023)
❏ Book Franchise (Stretch Goals)
2

(Ideal) Entrepreneur Definition
❏ Entrepreneurs take their career (source of income) into their hands.
❏ Entrepreneurs proactively direct their career in the direction of their choice.
❏ Entrepreneurship is about building a life on your own terms.
❏ No bosses (This is a trap! Beware. Caution. Warning!)
❏ No restricting schedules
❏ No one holding you back
❏ Entrepreneurs are able to take the steps toward making the world a better place—for
everyone in it, not just for themselves.
❏ Entrepreneurs create jobs.
❏ Entrepreneurs innovate.
❏ Entrepreneurs create change.
❏ Entrepreneurs give back to society.
❏ Entrepreneurs are Bosses but not bossy.
3

Big Ideas.
Brand Strategy.
Business Longevity.
4
Who & What
Why & When
How

Big Ideas
5

Big Ideas - Who and What
6

What’s the Big Idea?
There Can Be More Than One!
1. Focus on What’s Important
2. Eliminate Distractions
3. Devise Creative Solutions
4. Plan 2 - 3 Steps Ahead
7

Understanding the Customer and
Their Money
1. Who are your buyers
2. Why do they buy
3. Why should they buy from you?
4. How often do they buy what you’re selling?
5. How much are they willing to pay?
8

Brand Strategy
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1. Credibility
2. Trust
3. Reliability
4. Honesty
5. Service
6. Satisfaction
7. Feedback
8. Responsiveness
9. Feeling
10. Purpose
Branding More than a Logo
10

Longevity - Making the Pieces Fit Together
Brand - Customer - Strategy
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Longevity
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Connecting the Dollars & Dots - Problem Solving
1. Inspiration - Why
2. Empathy - Who
3. No Bad Ideas - Why Not
4. Prototyping - How (the Idea)
5. Quality - What
6. Execution & Sourcing (Feasibility) - How
7. Distribution - When & Where
8. Make Some Mistakes - What Did You Learn
13

Planning - Twist and Turns
● Pivot. Be Flexible.
● Observe People & Current
Events
● A Good Memory
● Make Decisions Real Time
● Perseverance
14

Perseverance
1. Zappos started at age 24 by Nick
Swinmurn
2. Mashable started at age 20 by Pete
Cashmore
3. Brick Stix started at age 9 by Greyson
MacLean
4. Facebook started at age 19 by Mark
Zuckerberg
5. Firefox (Operating System) started at
age 19 by Blake Ross
6. MyYearBook.com started at age 19 by
Catherine Cook
7. Tumblr started at age 20 by David Karp
15

16
copyright 2023@ techexpressoconsulting.com
jsb@expressobookstore.com
404-478-7870
linkedin.com/in/jacqueline007
@Jacqueline007
Stay in Touch
www.expressobookstore.com
www.instagram.com/expressokidsluvstem/

Homework
They Did It & You Can Do It!
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18
Lil Dee and Brown Boy Joy Dolls

Mo’s Bows
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Moxie
20

21
Kordell Baker 2.0

Mr. Cory and Mikaila Ulmer
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The Yummy Brothers
23

24
Cedric Brown - Wearable Art

25
Christopher Gray and Scholly App

26
Jewel Burks Solomon & Part Pic

27
copyright 2023@ techexpressoconsulting.com
jsb@expressobookstore.com
404-478-7870
linkedin.com/in/jacqueline007
@Jacqueline007
Stay in Touch
www.expressobookstore.com
www.instagram.com/expressokidsluvstem/

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