How to make social marketing and email marketing magic ?
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Conférencé Email marketing 18/09 - Beconnect
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How to make social marketing and email marketing magic ?
- 1. Copyright 2013 Be Connect. All Rights Reserved HOW TO MAKE SOCIAL MARKETING AND EMAIL MARKETING MAGIC ?
- 2. AGENDA Copyright 2013 Be Connect. All Rights Reserved o Be Connect in a nutshell o The evolution of CRM o The dream team o How to make the magic of Social and eMail Marketing ? o Conclusion
- 3. BE CONNECT We help you to Learn, Build & Optimize your presence (Audit, Strategy Definition, Training, Coaching) CONSULTING EXECUTION Copyright 2013 Be Connect. All Rights Reserved We enable you to Engage & Monetize your community (Community management, Activation, Web/Mobile Application development, Advertising,) We are all qualified digital rockstars
- 4. OUR CREDENTIALS Copyright 2013 Be Connect. All Rights Reserved Belgium France
- 5. o Be Connect in a nutshell o The evolution of CRM o The dream team o How to make the magic of Social and eMail Marketing ? o Conclusion AGENDA Copyright 2013 Be Connect. All Rights Reserved
- 6. Copyright 2013 Be Connect. All Rights Reserved !"#$%&'%()*% A strategy used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them
- 7. Copyright 2013 Be Connect. All Rights Reserved A CHANGING WOLRD Understanding Social Customer Relationship Management
- 8. Copyright 2013 Be Connect. All Rights Reserved *+),%&-./0,-(,1%Modern consumers are changing and evolving with the growth of social media Today, a user that interacts with a brand via Social Media, is looking for following elements :
- 9. #2,-3#% Copyright 2013 Be Connect. All Rights Reserved o Be Connect in a nutshell o The evolution of CRM o The dream team o How to make the magic of Social and eMail Marketing ? o Conclusion
- 10. Copyright 2013 Be Connect. All Rights Reserved ,*#&/%4%'+(&#/% A strong duo
- 11. Copyright 2013 Be Connect. All Rights Reserved ,*#&/5'%6+!,)1%
- 12. o Be Connect in a nutshell o The evolution of CRM o The dream team o How to make the magic of Social and eMail Marketing ? o Conclusion #2,-3#% Copyright 2013 Be Connect. All Rights Reserved
- 13. Copyright 2013 Be Connect. All Rights Reserved 78%% INCLUDE SOCIAL ICONS IN EMAILS
- 14. Copyright 2013 Be Connect. All Rights Reserved 79%% ASK EMAIL SUBSCRIBERS TO SHARE AND CONNECT
- 15. Copyright 2013 Be Connect. All Rights Reserved 7:%% SHARE YOUR EMAIL CONTENT IN YOUR POSTS
- 16. Copyright 2013 Be Connect. All Rights Reserved -+$%(+-;&-(,31% %
- 17. Copyright 2013 Be Connect. All Rights Reserved 7<%% SEND A DEDICATED EMAIL CAMPAIGN
- 18. Copyright 2013 Be Connect. All Rights Reserved 7=%% PROVIDE INCENTIVE
- 19. Copyright 2013 Be Connect. All Rights Reserved 7>%% PROMOTE EMAIL SIGN-UP VIA SOCIAL NETWORKS
- 20. Copyright 2013 Be Connect. All Rights Reserved 7?%% INCLUDE A “RETWEET THIS!” SNIPPET IN EMAIL %
- 21. Copyright 2013 Be Connect. All Rights Reserved 7@%% BUILD AN EMAIL OPT-IN FORM ON FACEBOOK
- 22. Copyright 2013 Be Connect. All Rights Reserved (ABCDEFGH%9I89%JK%(ALLKMHN%#OO%)EFGHP%)KPKDQKR% 7@SEP%%
- 23. Copyright 2013 Be Connect. All Rights Reserved 7T%% DON’T FORGET SMS
- 24. Copyright 2013 Be Connect. All Rights Reserved 78I%% PROMOTE EMAIL MARKETING ON YOUR BLOG
- 25. o Be Connect in a nutshell o The evolution of CRM o The dream team o How to make the magic of Social and eMail Marketing ? o Conclusion #2,-3#% Copyright 2013 Be Connect. All Rights Reserved
- 26. Copyright 2013 Be Connect. All Rights Reserved (+-(/0'&+-% Including and promoting social sharing and social connection(s) options in an email are important for a few reasons: o They extend the reach of your emails o They allow you to identify key influencers o They provide another platform to connect with your audience o They give email subscribers more options Social Sharing + Email Marketing = Happy Marketing Manager !
- 27. #-U%V0,'$&+-'%1% Copyright 2013 Be Connect. All Rights Reserved If you would like to get in touch /BeConnectWorld @beconnectnews Feel free to send us a mail, give us a call or simply drop by our offices : we make great coffee ! olivier@be-connect.eu +32 (0) 2 762 25 00 Boulevard de la Woluwedal, 46/1 1200 Brussels Sources : • http://community.insideview.com/t5/Insider-Blog/ The-Evolution-of-Social-CRM-scrm/ba-p/3201 • http://www.brandwatch.com/2013/03/how-brands- must-evolve-from-crm-to-social-crm/ • http://www.searchenginepeople.com/blog/why- include-social-sharing-in-your-email-marketing- strategy.html • http://www.dekh.com/blog/post/email-marketing- facts-2013-and-beyondhttp://blog.getresponse.com • http://www.socialmediaexaminer.com