Survey of mid-market businesses on Big Data adoption. Slide shows one of the important reasons deploying Big Data projects - Understanding Customers. For more details: www.techaisle.com

1. Mid-Market Big Data Adoption Mindset: Understanding Customers
Survey of 3360 mid-market (100-2500 employee) businesses
Extract Business Perspectives: Mid-market businesses are
rethinking their marketing strategies as mobility, social media, and
other transactional services have increased the number avenues
for connections with their customers
Improve Segmentation: When marketing
ROI is under pressure and data is being
continuously generated there is pressure to
improve customer segmentation as
customers increasingly become faceless with
many different choices
Generate new revenue streams: After all a
business’ survival is dependent upon
constant streams of old and new predictable
and profitable revenue
Develop new products /services and
Improve on current ones: No better
way to develop products outside of
the R&D centers but by harnessing
the data being collected
Gain Competitive Edge:
Implementing KPIs that measure
both internal and external indicators
to gain an edge over the competition
Improve Predictive Analytics: By
identifying the right data for analysis
and using it for more accurate
predictions for success
Understanding CustomersTo purchase send an email to:
Inquiry@techaisle.com
www.techaisle.com