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Mid-Market Big Data Adoption Mindset: Understanding Customers
Survey of 3360 mid-market (100-2500 employee) businesses
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Techaisle mid market big data adoption mindset (reasons for deploying Big Data project) - Understanding Customers

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Survey of mid-market businesses on Big Data adoption. Slide shows one of the important reasons deploying Big Data projects - Understanding Customers. For more details: www.techaisle.com

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Techaisle mid market big data adoption mindset (reasons for deploying Big Data project) - Understanding Customers

  1. 1. Mid-Market Big Data Adoption Mindset: Understanding Customers Survey of 3360 mid-market (100-2500 employee) businesses Extract Business Perspectives: Mid-market businesses are rethinking their marketing strategies as mobility, social media, and other transactional services have increased the number avenues for connections with their customers Improve Segmentation: When marketing ROI is under pressure and data is being continuously generated there is pressure to improve customer segmentation as customers increasingly become faceless with many different choices Generate new revenue streams: After all a business’ survival is dependent upon constant streams of old and new predictable and profitable revenue Develop new products /services and Improve on current ones: No better way to develop products outside of the R&D centers but by harnessing the data being collected Gain Competitive Edge: Implementing KPIs that measure both internal and external indicators to gain an edge over the competition Improve Predictive Analytics: By identifying the right data for analysis and using it for more accurate predictions for success Understanding CustomersTo purchase send an email to: Inquiry@techaisle.com www.techaisle.com

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