In our digital age, it is software that makes the world go round. Companies that used to sell hardware only are now letting software and firmware determine the feature sets of their products. The same is true for conventional software houses as well, where lifetime licenses are being replaced with pay-per-feature or subscription models. But this freedom of choice and added value for the user comes at a price: The IP and development efforts invested in the products. To monetize these investments, vendors need ways to market, manage, and enforce licenses, and not just for the initial purchase, but also for subsequent aftermarket feature activation or subscription renewals. In addition to entitlement management and license enforcement, commercial concerns play a key role in these processes. The list of requirements from software and device manufacturers is long, as is the list of legal factors to be considered. This is where e-commerce providers like Cleverbridge, who specialize in these processes, come into their own. Cleverbridge’s features and capabilities leave little to be desired: their solution handles local payment methods around the world, regulatory compliance, and even automatic billing for license renewals. Cleverbridge's e-commerce platform covers the commercial part of the requirements, while CodeMeter License Central is there for entitlement management and enforcement. Both systems integrate and work perfectly with each other out of the box to offer maximum added value for their users. And at the same time, both systems come with additional interfaces to link up with other systems, such as ERP and CRM. Everything is built to fit neatly into even very heterogeneous landscapes. Combined and integrated, CodeMeter License Central and the Cleverbridge e-commerce platform automate two separate processes: Payment and billing on one side and entitlement and license enforcement on the other. The Cleverbridge e-commerce platform can call an external license engine for delivering entitlements, and CodeMeter License Central is ready to work as the endpoint for this call. A small piece of Software, the Cleverbridge Connector, maps the data fields between the Clverbridge e-commerce platform and CodeMeter License Central and builds a bridge between the two systems. The integrated solution supports multiple use cases, including the most common types: - Entitlements with perpetual licenses - Creating feature-based licenses - Managing subscriptions When a product is purchased or a subscription is renewed, the system checks that the license entitlement has been issued or updated accordingly. Simply put: The Cleverbridge platform takes care of communicating with customers, and CodeMeter License Central manages entitlement and license enforcement for the software.

1. Licensing and E-Commerce
Integrated
Ruediger Kuegler
VP Sales & Security Expert, WIBU-SYSTEMS AG
Alexander Diab
Director Technical Sales, Cleverbridge AG
Safer to Market
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2. Where to find the accompanying audio
To access the on-demand reply of this masterclass, please visit
www.wibu.com/resources/webinars/2021/licensing-and-ecommerce-
integrated/access
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3. Agenda
 Introduction to Cleverbridge
 Introduction to Wibu-Systems
 License Models
 CodeMeter License Central
 Cleverbridge E-Commerce Platform
 Cleverbridge Connector
 Summary
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4. Introduction to
Cleverbridge
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5. Page 5
… Since 2005, a strategic partner of several global
brands for transforming their e-commerce business
… global experts in subscription & billing management
… partner for performance-based digital marketing
services as part of growth strategy
S A N F R A NC I S C O
C HI C A G O
CO L O G NE
T O K Y O
T A I P E I
Main U.S. Office
Corporate HQ
Development Center
1.5M
transactions a month
+50%
are renewals/subscriptions
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6. Page 6
• SEO & affiliate marketing
• Campaign mgmt & free trials & signups
• Cart abandonment e-mail campaigns
• Flexible pricing & subscriptions
• Manage up-&/downgrades, X-sells and promotions
• Plug&play integration to leading CRM tools
• Smart renewal management (e-mails, account update & smart
retry logic)
DIGITAL MARKETING SERVICES
SUBSCRIPTION MANAGEMENT PLATFORM
• Global tax mgmt: calculation & mgmt. of all different taxes
• Global compliance mgmt: monitoring & applying changing
regulatory landscape
• Global risk & fraud management
• Handling: dispute & chargeback, dunning refunds, goodwills
TAX, COMPLIANCE &
EXCEPTION HANDLING
• KPI management (MRR, CLV,…)
• Subscription reporting
• Marketing & data analytics
• Visual dashboard(s)
REPORTING & ANALYTICS
Key Components
• Optimized & fully flexible & localized customer experience
• 50+ Global payment methods & currencies, B2B payment
options, 30+ languages,
• A/B testing functionalities
STOREFRONT & PAYMENT CHECKOUT
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7. Introduction to
Wibu-Systems
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8. Wibu-Systems
 Founded in 1989
 By Oliver Winzenried and Marcellus Buchheit
 130+ employees worldwide
 Headquarters in Germany (Karlsruhe)
 Subsidiaries in Belgium, China, France, Japan,
Netherlands, Spain, Sweden, UK, USA
 Focus on Protection, Licensing, and Security
 Global top 3 vendor in software licensing
 Continuity and Compatibility
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9. The Overall Picture of Protection and Licensing
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 CodeMeter
 License Models
 CodeMeter Variants
 Software Integration
 Automatic Encryption
 API Calls
 Back-Office Integration
 ERP / e-commerce / MES / CRM
 Software Activation
Software Integration
CodeMeter Protection Suite
Back-Office Integration
CodeMeter License Central
CodeMeter
Runtime
Embedded
µEmbedded

10. Process Overview
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License
Central
CRM
Gateway
License Portal
Auto-update Trigger
ERP
Protected and
Licensed Software
Software Activation
Wizard
Browser
Protected and
Licensed Software
ABCDE-FGHIJ-KLMNO-PQRST-UVWXY
ABCDE-FGHIJ-KLMNO-PQRST-UVWXY
E-Commerce

11. License Models
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12. Overview of the License Models Supported by CodeMeter
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Single User License
Single User License
in a Virtual Machine
Network License /
Concurrent Users
Feature-on-Demand
License
Perpetual License Demo / Trial License Subscription License Pay-per-Use License
Volume License High Availability License Cold Standby License
Computer-bound License Time Zone License Country-Based License …
Hot Standby License
License with
Maintenance Contracts
License with
Downgrade-Right
License with
Upgrade-Right
Grace Period License
Overflow License Borrowable License Named User License
Transferable License

13. CodeMeter License Central
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14. WIBU User
Vendor
CodeMeter License Central – Ticketing System
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4. Ticket + Fingerprint
5. License
1. Purchase Order
2. Ticket
© WIBU-SYSTEMS AG 2021 - Safer to Market, Licensing and E-Commerce Integrated
Protected
Software
6. Receipt
3. Ticket
License
Central
E-Commerce

15. Demo
 Configuration of an Item in CodeMeter License Central
 Perpetual License
 Subscription License
 …
 Important trigger to Cleverbridge
 ItemID
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16. Cleverbridge E-Commerce
Platform
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17. Customer
Software Vendor
Cleverbridge
Wibu-Systems
Initial
Purchase
WIBU – Cleverbridge Integration for Subscription
Page 17
Renewal
After
30
Days
Website
Shopping Cart
Renewal /
Payment
Entitlement
Update
Delivery Email
Entitlement
Delivery SaaS
Access
Download /
Installation
Purchase /
Payment
Entitlement
Creation
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18. Demo
• Configuration of product in Commerce Assistant
• Configuration of license generator
• Demo purchase
• Delivery of Ticket to user via e-mail
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19. Cleverbridge Connector
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20. Cleverbridge Connector
Cleverbridge Connector
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REST
SOAP
License
Central
E-Commerce

21. Summary
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22. Summary
 Available Out-of-the-Box
 Cleverbridge Connector
 Easy configuration
 Mapping with Idem ID
 All license models available
 Cleverbridge: Experts for E-Commerce
 Wibu-Systems: Experts for License Enforcement
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23. https://www.wibu.com
info@wibu.com
Europe: +49-721-931720
USA: +1-425-7756900
China: +86-21-55661790
Japan: +81-45-5659710
Many thanks for your kind attention
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