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Utilizing the Social Graph to Surface Relevant Conversations http://www.chatterboxhq.com
Problem :  Too Much Content… Lost Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Solution :  Leverage Your Social Graph ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Spouse Colleague Trains
Example Social Graphs Map of Twitter Relationships Tweeterbrowser - http://www.tweeterbrowser.com/ Map based up 102nd Session Senate Voting January 3, 1991, to January 3, 1993 O’Reilly Gov2.0 Summit Presentation - http://bitly.com/OujpP Relationship Based Interest Based
Access vs. Trust :  AND Personal Preferences Predicting the Influence of Network Structure on Trust in Knowledge Communities: Addressing the Interconnectedness of Four Network Principles and Trust M. Max Evans and Anthony K.P. Wensley http://www.ejkm.com/volume-7/v7-1/Evans_and_Wensley.pdf Learning to Recommend with Social Trust Ensemble Hao Ma, Irwin King and Michael R. Lyu http://appsrv.cse.cuhk.edu.hk/~hma/Paper_SigIR09_Hao.pdf
Context :  All Relationships Are Not Equal New customer question I like this book X ✓ My favorite coffee is X ✓ The coffee machine is out of filters X
Finding Conversations :  Key Inputs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conversations I Care About
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Todd Clayton [email_address] www.coreblox.com @tclayton ChatterBox [email_address] www.chatterboxhq.com @chatterboxapp

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Utilizing The Social Graph to Surface Relevant Conversations - Defrag09

  • 1. Utilizing the Social Graph to Surface Relevant Conversations http://www.chatterboxhq.com
  • 2.
  • 3.
  • 4. Example Social Graphs Map of Twitter Relationships Tweeterbrowser - http://www.tweeterbrowser.com/ Map based up 102nd Session Senate Voting January 3, 1991, to January 3, 1993 O’Reilly Gov2.0 Summit Presentation - http://bitly.com/OujpP Relationship Based Interest Based
  • 5. Access vs. Trust : AND Personal Preferences Predicting the Influence of Network Structure on Trust in Knowledge Communities: Addressing the Interconnectedness of Four Network Principles and Trust M. Max Evans and Anthony K.P. Wensley http://www.ejkm.com/volume-7/v7-1/Evans_and_Wensley.pdf Learning to Recommend with Social Trust Ensemble Hao Ma, Irwin King and Michael R. Lyu http://appsrv.cse.cuhk.edu.hk/~hma/Paper_SigIR09_Hao.pdf
  • 6. Context : All Relationships Are Not Equal New customer question I like this book X ✓ My favorite coffee is X ✓ The coffee machine is out of filters X
  • 7.
  • 8.
  • 9.