Presentation from Professor\'s installation talk at Blekinge Institute of Technology 2011.

1. Product innovation in a global context
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Tobias C. Larsson | Professor | tlr@bth.se
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2. Tobias Larsson?!
! Grew up in Jämjö, 20km outside Karlskrona!
» Nice to be back!!
! Spent past 15 years with Luleå University of Technology!
» Left as a hockey player, returned as researcher, interesting journey ;-)!
! Applied research and development within aerospace,
automotive, manufacturing, healthcare!
» Support innovation processes and value creation!
! Education within product innovation, service engineering,
product-service systems!
» How do you train ability develop solutions to needs, on demand? !
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3. Remember! !!
! Behind the presentation is a large number of papers and
research projects together with industry!
» We are some 30 researchers in this venture, and work with lots of
companies, organisations and universities!
! If you are interested, contact me at tlr@bth.se and I’ll provide
you with scientific papers and related material!
» http://www.bth.se/ing/tlr!
! You’ll get the presentation as PDF afterwards by mailing me.!
» tlr@bth.se!
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4. Challenges on global scale
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5. Global triggers & challenges…!
! Changed ‘society’ ! ! Changed business models !
» Knowledge based! Lean + Innovation! » Product-Service Systems!
Product-Service Innovation!
» From cost to value driven! » Life cycle commitments!
! Globalisation! ! Changed mode of operation!
» World wide actors! » Virtual Enterprises!
Value networks!
» ‘Forced into’ collaboration! diversity in teams! » Systemic/holistic solutions!
Cultural
» Inclusion of both developed and developing » Extended responsibilities!
areas!
Reduced emissions – one of the challenges!
! Sustainability!
» Environmental consciousness!
» NeedFramework for Strategic "
for waste reduction!
» Sustainable Development!
Legislations !
» Awareness!
Increased competitiveness for Swedish industry on global market!
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6. Competitiveness - good tradition to
build on… !
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7. Exhibit 1
Sweden #1 globally; Global Creativity Index!
The global R&D investment map Exhibit 1
Creativity
and Prosperity:
The Global
Creativity Index
Rank
10 20 30 40 50 60 70
1st 80th
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4 | Creativity and Prosperity: The 2010 Global Creativity Index

8. Economic
Top 25 overall Global Creativity Index rankings Exhibit 12
TOTAL RANK COUNTRY TECHNOLOGY TALENT TOLERANCE GLOBAL CREATIVITY INDEX
output linked 1
2
Sweden
United States
5
3
2
8
7
8
0.923
0.902
to ranking?" 3
4
Finland
Denmark
1
7
1
4
19
14
0.894
0.878
! 5
6
Australia
New Zealand
15
19
7
5
5
4
0.870
0.866
7 Canada 11 17 1 0.862
7 Norway 12 6 11 0.862
9 Singapore 10 3 17 0.858
10 Netherlands 17 11 3 0.854
11 Belgium 16 12 13 0.813
Also true for 12 Ireland 20 21 2 0.805
- Competitiveness 13 United Kingdom 18 19 10 0.789
- Entrepreneurship 14 Switzerland 6 22 20 0.785
- Human development 15 France 14 23 16 0.764
- Happiness 15 Germany 9 26 18 0.764
17 Spain 24 28 6 0.744
18 Taiwan — 32 21 0.737
Sweden is considered 19 Italy 26 18 23 0.707
being in frontline of 20 Hong Kong 22 37 12 0.691
innovation, 21 Austria 13 30 35 0.663
sustainability, 22 Greece 38 9 37 0.638
education, healthcare, 22 Slovenia 23 10 51 0.638
technology, …
24 Serbia 28 35 27 0.614
24 Israel 4 20 66 0.614
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9. What do we do?
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10. We work to create competitiveness…!
! Research and education; we empower people!
» We invest time and resources in people!
» We deliver skilled personnel as our “product”!
» Products-Services are “side effects”!
! Collaboration with industry!
» Improving competitiveness for Sweden "
by deploying results in real life!
“It’s all about people”!
!
“With science and practice we want "
to support innovative teams in "
sustainable product-service innovation "
through new work methods and processes” ! 10

11. How do you meet innovation in daily life?
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Innovation; creation of better or more effective products,
processes, technologies, or ideas that create value… "
(on markets, for governments, for society etc.) !
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12. PRODUCT
INNOVATION moving
towards PRODUCT-
SERVICE
INNOVATION
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13. IS A CAR ABOUT THE
TECHNOLOGY? IS IT ABOUT IMAGE?
IS IT ABOUT IDENTITY? IS IT
ABOUT FEELINGS? IS IT ABOUT
PASSION? IS IT ABOUT
FUNCTIONALITY?!
…if you meet the expectations of women,
you will exceed the expectations of men...?!
...what is the value of owning a car...?!
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14. Boeing 787 Dreamliner
“People Friendly”
Wicked problems – more than ”just”
integration of technical solutions! will provide higher humidity
“The Dreamliner
levels in the cabin and a more comfortable,
lower cabin altitude. State-of-the-art
Global, multidisciplinary teams are needed!
acoustics, innovative lighting, constant
You can’t always internet connectivity, wider seats and aisles,
travel to meet!
bigger overhead bins, and bigger windows…”
New methods of work necessary for global
collaboration!
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15. Different worlds, context, language
Companies need:
Different rooms, different tools. efficient in global product
Become more
innovation.
Physical objects ”lives” at one place.
Use knowledge from all over the world (not
Informal knowledge transfer is harder, no
all good people are employed, wisdom of
day-to-day meetings.
crowds).
Virtual meetings? (CO2 – wellbeing)
Create global virtual teams that collaborate
How to support big global teams in well as geographic,
across distance, as
cultural and functional boundaries.
creative, high intensity, innovation tasks?
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16. Where do we come in?
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17. Toolbox 2.0 for engineer of tomorrow !
What goes into
the toolbox?!
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18. Ability to identify needs/opportunities and transform them into solutions!
Where do ideas come from? Getting ideas out into the world.
INSPIRATION | IDEATION | IMPLEMENTATION
Having good ideas.
Tim Brown, IDEO
”Innovation Through Design Thinking”
http://mitworld.mit.edu/video/357/ © 2007-09-17 Andreas C. Larsson, andreas.c.larsson@ltu.se 18

19. Support ideation through methods and tools!
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20. 20

21. Mixing disciplines to deliver innovation!!
1. Human Values: What is
desirable to people? What are
people s needs? !
2. Technology: What is possible
to do with technology? !
3. Business: What is the capacity
for survival? "
"
What happens in the
intersections?"
"
Design Innovation = the sweet
spot we’re all looking for?!
"
Stanford University d.school, partner in research!
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22. Understanding needs is a core capability…!
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23. A word on implementation…!
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24. +50 global research partners!
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25. Product-services for sustainability; Product vs function
Product
• The focus on the physical artefact as value carrier
• Services are aftermarket add-ons to delivered product
• Responsibility of product lies on buyer
• Methods and tools suited for development of product and
service
Function
• Focus the function as value carrier
• For the provider the aftermarket is “cost-of-function”
• Possibilities in sustainability
• Reengineer, recycle, reuse over life-cycle of function, maintenance ownership
• New methods and tools needed
• Enterprise product development, knowledge sharing, “coopetition”
EU projects CRESCENDO & VIVACE (120M€)
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26. Transformation to value innovation!
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27. Value visualization – Aircraft view!
Value additions
(Better logistics for these
components, i.e. less
number of parts)
Value losses
(Worse logistics of these
components, i.e. need to include
more parts, etc.)
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28. Important considerations for value creation!
! Cost cutting is only part of the equation, "
increasing profits by adding "
value is also part of the game!
» Costs; established methods exist!
» Value; lack of methods at same "
level as cost elimination!
! Competing in existing market is "
different from entering/creating "
new markets!
» Red; Performance indicators known"
and goals can be set!
» Blue; Open design space for indicators!
Blue Ocean Strategy illustrations
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29. “How do we know that we are innovative?” "
Measure innovation!!
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30. From cost competition to value creation networks!
Other cars
System
Other disciplines
Components
Part suppliers
“Supply chain”
Product concepts for lighter and Partners for value systems and
more sustainable car sustainability scaling
Joint Business systems
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31. Come collaborate!!
Airbus Digital Corridor in "
! Through ! Product-Service Innovation
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Page'12'of'16'
» Seminars ! programme MSPI;"
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'
'
'
$
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» Courses! reduce environmental load via
» Student projects! innovative interaction along flight
» PhD candidates ! experience !
» Research projects !
$
Blekinge'Institute'
The'Drea
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Karlsk

32. “With science and practice we want to support
innovative teams in sustainable product-service
innovation through new work methods and
processes” "
"
Thx!!
Tobias C. Larsson | tlr@bth.se
!
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