These are the slides I used at the CoinAdvice event in Thailand. I explained how we (i) apply blockchain to our App Store (ii) overcome blockchain limitations and (iii) increase adoption.

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- 4 Mar 2019 -
CONFIDENTIAL - use of this document without permission from Aptoide is strictly prohibited.
How Blockchain will
disrupt the App Store Business

2. Blockchain is being applied to several existing businesses…
2
Testing blockchain to give
vendors more power over
membership rewards
Source: https://medium.com/@appcoins/optimizing-businesses-with-appcoins-a-catappult-case-study-260438ca26eb
Working with the Shenzhen
State Bureau to improve taxes
filling using blockchain
Partnered with IBM and
Majesco to build a blockchain
platform for insurance

3. …and in our case we are using it to improve App Stores
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500M
per month
65M
per month
80%
3rd-party App Stores
20%
GPlay dominates App distribution Aptoide is one of the 3rd-party App Stores

4. 4
The power
of blockchain

5. Blockchain can address several pain points in the app store business
5
1. User acquisition 2. Payment 3. Security
Unfair cut by Apple & Google
and scarce payment methods for
the unbanked
Fraud and excess of
intermediaries leads to poor
return on investment
Lack of security and
transparency in app approval
due to centralised models

6. 1. User acquisition: transparent and middlemen free
6
81% Share
AppCoins
Rev Share
DEVELOPER
DEVELOPER
USER
USER
From Cost-
per-Install
(CPI)…
…to 2m Proof-
of-Attention
(PoA) Smart Contract
0% Share

7. 2. Payment: fair rev share, instant access and unbanked-friendly
7
no middleman = better revenue share
*The World Bank (http://www.worldbank.org/en/topic/financialinclusion/overview)
70%
81%
P2P = instant access to funds
vs.
60
days
60
seconds
AppCoins Credits
Addressing the pain of 2 billion unbanked users*

8. 3. Security: public developer’s reputation platform
8
From… To…
Decentralised “Black List” stored on
the public ledger
Different security systems across
app stores
23
4 5 6
The publisher uploads an app
via website, Uploader or
Backup Apps.
APP SUBMISSION
The app stays in
a temporary pool untill
selected to scanning tests.
TEMP POOL
The app stays is scanned
by our six anti-viruses.
ANTI-VIRUS
The signature of the app is
validated and compared with
another marketplace.
SIGNATURE VALIDATION
Our Anti-Malware engine filters
the apps and classifies them
according to the
Aptoide parameters.
MALWARE ENGINE
INSTALL APP
APTOIDE ANTI-MALWARE PLATFORM
1

9. 9
Overcoming
blockchain limitations

10. Addressing the non-crypto community
10
User
Purchases
Developer's
AppCoins Wallet
Aptoide
Amazon
App Store
Yandex Store
Cafe Bazaar
MI Store
We launched several methods for users to have easy access to AppCoins
Pay & Top-up Peer to Peer
Rewards

11. Using side chains to increase the payment speed
11
Before After
10
30
-3x
We applied Raiden technology to execute the payment transaction
off-chain hence reducing the processing time by a third

12. Creating a developer-friendly explorer to monitor all transactions
12

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Increasing
adoption

14. We actively promote AppCoins games in our App Stores…
14
Editor’s
Choices
Push
Notifications
Search
Results
Dedicated
Bundles
DEVELOPERS

15. …resulting in a relevant % of downloads vs. Google Play
15
% vs. GPlay
10 M 4.4 M
App w/ SDK
10 M 1.2 M
44%
12%
1 M 0.1 M 10%
50k 242k x5
100k 54k 54%
GPlay down. APPC down.
DEVELOPERS

16. We have also created a developer’s incentive program
16
DEVELOPERS

17. We reward users for downloading and paying with AppCoins
17
USERS

18. An independent governing body to push for wider adoption
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App Store
Foundation
APTOIDE GALAXY APPS AMAZON APPSYANDEX.STOREMOBILE STREAMS CHERRY MOBILE
Early Adopters Potencial Future Adopters
MULTILASER
APP STORES

19. All in all, we are working hard to reach our ambitious goals
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Goal of reaching 1 million MAUs by end of 2019

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Thank you!