TOURISM Charles McCool shows travelers how to increase Travel Happiness and reduce stress on every trip. For over twenty years, I have analyzed trip planning methods and strategies, and, as a result, through McCool Travel help create Happy Travelers through my articles, book, classes, and talks. My travels have taken me to to several dozen countries, to five continents, and all 50 states in the USA. In fact, I once traveled to four continents without paying a dime. I was profiled as “World’s Smartest Traveler” and called “one of the most creative minds in the travel industry.

2. Charles McCool
McCoolTravel.com
travel@McCoolTravel.com
Twitter: @CharlesMcCool
Facebook: McCoolTravel

3. Engagement > Views
What is Engagement?
Why is engagement more valuable
than views or followers?
@CharlesMcCool

4. Make Brands
HAPPY
@CharlesMcCool

5. Be
Helpful!
Solve a
Problem!
@CharlesMcCool

6. H - Helpful
A - Advocate
P - Professional
P - Promote, Promote
Y - be Yourself
@CharlesMcCool

7. Why YOU?
- Your expertise?
- Blogger and brand align?
- Long-term relationship potential?
@CharlesMcCool

8. Quality Engagement
- Reach consumers not bloggers
- HELPFUL not STATS
- Authenticity not Tricks
- Create engagement
- Call to Action
@CharlesMcCool

9. Brands
getting
chatty!

10. @CharlesMcCool

11. Brands
having
fun!

12. New
Audience!
@CharlesMcCool

13. Happy Brands and Bloggers
- HAPPY Teamwork
- #Hashtags—have them and use them
- Sharing is caring
- Provide sharable sound bites
- Follow up and prove ROI
- Keep the story alive
@CharlesMcCool

14. H - Helpful
A - Advocate
P - Professional
P - Promote, Promote
Y - be Yourself
@CharlesMcCool

15. Quality Engagement
Engagement Builds Community
Community Establishes Authority
@CharlesMcCool

16. Charles McCool
McCoolTravel.com
travel@McCoolTravel.com
Twitter: @CharlesMcCool
Facebook: McCoolTravel