This document outlines how to prepare an effective pitch to an airline. It discusses researching airline alliances, routes, and promotions. It recommends attending industry conferences to meet airline contacts and find partnership opportunities. The document provides a sample proposal structure that introduces the offer, deliverables, expectations, and compensation request. It emphasizes doing thorough research and avoiding common mistakes like poor spelling to ensure the best results.

2. Kerwin McKenzie (IG|P|T - @loyaltytravels)
www.UnfamiliarDestinations
www.Passrider.com
www.Cruisinaltitude.com
How To Be Prepared To Pitch To An Airline

3. 1. A short overview of Airline Alliances
2. Commercial airline/Private Jet manufacturers and
aircraft types
What Will We Talk About Today

4. 3. How to find out what the airlines are promoting
4. How to find new airline routes you can use in
your pitches
What Will We Talk About Today

5. 5. Where/How to find airline contacts
6. Opportunities For Partnerships
7. Sample proposal structure
What Will We Talk About Today

6. • Watch Outs
• Action Steps
What Will We Talk About Today

7. But First…
A Quick Intro
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8. By the numbers…
9
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9. By the numbers…
4

10. By the numbers…
23

11. By the numbers…
120

12. By the numbers…
169

13. By the numbers…
777

14. By the numbers…
513,636

15. How To Be Prepared To Pitch To An Airline
Let’s Begin

16. Why Be Prepared?
• Shows Professionalism
• Shows That You’ve Thought About It
• More Knowledgeable
• Improves Chance Of A Reply

17. 1. Airline Alliance Overview
oneworld (14)
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18. 1. Airline Alliance Overview
1. airberlin
2. American Airlines
3. British Airways
4. Cathay Pacific Airways
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19. 1. Airline Alliance Overview
5. Finnair
6. Iberia
7. Japan Airlines
8. LATAM Airlines
9. Malaysia Airlines
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20. 1. Airline Alliance Overview
10. Qantas
11. Qatar Airways
12. Royal Jordanian
13. S7 Airlines
14. SriLankan Airlines
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21. 1. Airline Alliance Overview
SkyTeam(20)
https://www.skyteam.com/en/about/media-
contact/
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22. 1. Airline Alliance Overview
1. Aeroflot
2. Aerolineas Argentinas
3. Aeromexico
4. Air Europa
5. Air France
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23. 1. Airline Alliance Overview
6. Alitalia
7. China Airlines
8. China Eastern
9. China Southern Airlines
10. Czech Airlines
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24. 1. Airline Alliance Overview
11. Delta Air Lines
12. Garuda Indonesia
13. Kenya Airways
14. KLM
15. Korean Air
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25. 1. Airline Alliance Overview
16. Middle East Airlines
17. Saudia
18. Tarom
19. Vietnam Airlines
20. Xiamen Air
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26. 1. Airline Alliance Overview
Star Alliance (28)
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27. 1. Airline Alliance Overview
1. ADRIA Airways
2. Aegean Airlines
3. Air Canada
4. Air India
5. Air New Zealand

28. 1. Airline Alliance Overview
6. ANA
7. Asiana
8. Austrian
9. Avianca
10. Avianca Brazil
11. brussels airlines

29. 1. Airline Alliance Overview
12. Copa Airlines
13. Croatia Airlines
14. Egyptair
15. Ethiopian Airlines
16. EVA Air
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30. 1. Airline Alliance Overview
17. Juneyao Airlines
18. LOT Polish Airlines
19. Lufthansa
20. SAS
21. Shenzhen Airlines
22. Singapore Airlines
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31. 1. Airline Alliance Overview
23. South African Airways
24. SWISS
25. TAP Portugal
26. THAI Airways
27. Turkish Airlines
28. United Airlines

32. 2. Commercial Airliner Manufacturers
•Airbus –
http://www.airbus.com/aircraft.html
• A350-900/1000 - www.a350xwb.com
• A320/321/330 NEOs

33. 2. Commercial Airliner Manufacturers
•Hong Kong Airlines took delivery of the
A350-900 on 1 Sept 2017
•15th Operator
•Lufthansa Munich-Beijing on 31 Oct 2017

34. 2. Commercial
Airliner
Manufacturers

36. 2. Commercial Airliner Manufacturers
•Boeing -
http://boeing.mediaroom.com/
• 737 Max 7/8. Max 9 in build phase
[#ThinkMax]

37. 2. Commercial Airliner Manufacturers
• Norwegian (July First Flight)
• American Airlines (28 Sept delivery)
• Southwest (1 Oct. First Flight)

38. 2. Commercial Airliner Manufacturers
• 787-8/9. The -10 is in build phase
• 777-8/9. Currently being developed

39. 2. Commercial Airliner Manufacturers
•Bombardier –
http://news.commercialaircraft.bombardier.
com
• C Series - Air Baltic and Swiss

40. 2. Commercial Airliner Manufacturers
•Comac (Commercial Aircraft Corporation of
China)
•C919 in development
•ARJ21-700 currently flying
• http://english.comac.cc/

41. 2. Commercial Airliner Manufacturers
•Embraer – http://www.embraer.com/en-
US/ImprensaEventos/Pages/Home.aspx
• ERJ-170/175/190

42. 2. Private Jet Manufacturers
• Airbus (France [Europe])
• Boeing Business Jets (U.S.)
• Bombardier (Canada)
• Cessna (U.S.)

43. 2. Private Jet Manufacturers
• Dassault Falcon
• Embraer (Brazil)
• Gulfstream (U.S.)

44. 2. Private Jet Manufacturers
• Hawker Beechcraft (U.S.)
• Piaggio (Italian)
• Pilatus (Swiss)

45. 3. How to find out what the airlines are promoting
A. Inflight Magazine – Welcome Message

46. 3. How to find out what the airlines are promoting
B. Their Web Site
• Home Page
• Promotions Page
• News Releases
C. Airline Manufacturer’s Page

47. 3. How to find out what the airlines are promoting
• Social Media
• Airline Facebook Page
• Twitter
• Instagram
• Instagram Stories
• Snapchat

48. 3. How to find out what the airlines are promoting
Word of Mouth

49. 3. How to find out what the airlines are promoting
Google Alerts

50. 3. How to find out what the airlines are promoting
Linkedin
Airlines Industry Professionals Worldwide
https://www.linkedin.com/groups/90578

51. 3. How to
find out
what the
airlines are
promoting -
LinkedIn

52. 3. How to
find out
what the
airlines are
promoting -
LinkedIn

53. 3. How to
find out
what the
airlines are
promoting -
LinkedIn

54. 3. How to find out what the airlines are promoting
•Consumer-Facing Industry Web Sites

55. 3. How to find out what the airlines are promoting
• FlyerTalk - www.flyertalk.com
• InsideFlyer – www.insideflyer.com
• Million Mile Secrets –
www.millionmilesecrets.com
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56. 3. How to find out what the airlines are promoting
• One Mile At A Time –
www.onemileatatime.com
• The Points Guy - www.thepointsguy.com
• Passenger Experience - www.paxex.com
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57. 4. How to find new airline routes you can
use in your pitches
Routes Online -
http://www.routesonline.com/news/38/
airlineroute/
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58. 5. Where/How To Find Airline People
Friends
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59. 5. Where/How To Find Airline People
Conferences
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60. 5. Where/How To Find Airline People
• In Person
• Conference Sessions
• Press Conferences
• Press Room
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61. 5. Where/How To Find Airline People
• ITB – (Asia, China, Berlin) -
http://bit.ly/itb2017a
• WTM – Africa/London/Latin
America/Middle East
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62. 5. Where/How To Find Airline People
• Adventure Travel Show
• Aviation Festival
• NY Times Travel Show
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63. 5. Where/How To Find Airline People
• IATA Conferences -
http://www.iata.org/events/Pages/index.aspx
• Aircraft Conferences - http://www.aircraft-
commerce.com/conferences/
• APEX Events - http://apex.aero/events/
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64. 5. Where/How To Find Airline People
• Aviation Week Events -
http://events.aviationweek.com/current/Public
/Enter.aspx
• Flight Global Events -
https://www.flightglobal.com/events/

65. 5. Where/How To Find Airline People
• Airshows
• Farnborough – Farnborough, London
• Paris – Le Bourget, France
• Instagram Stories
• Local Tourist Boards

66. 6. Some Opportunities For Partnerships
• Scott and
Dave in the
Air France
787 cockpit

67. 6. Some Opportunities For Partnerships
• Inaugural Route Flights
• Inaugural Flights (Aircraft/Route)

68. 6. Some Opportunities For Partnerships

69. 6. Some Opportunities For Partnerships
• Aircraft Delivery Flights
• Aircraft Type Retirement Flights (747s)
• Airline Anniversary

70. 6. Some Opportunities For Partnerships
• Seat (Fare) Sales
• Cabin Upgrades
• Weak Markets
• Community Efforts
• Rebranding

71. 6. Some Opportunities For Partnerships
• Image Recovery
• Education
• Branding

72. 7. Sample Proposal Structure
• Introduce yourself
• The Offer
• Deliverable
• Expectations
• Compensation

73. 7. Sample Proposal Structure Deliverables
• Drive Traffic To:
• Frequent Flyer Sign Up Page/Seat Sale Page
• Photos (Destination/Inflight…)
• Trip Reports
• Service Reviews

74. 7. Sample Proposal Structure Deliverables
• Social Media Posts
• Social Media Takeovers
• Blog Content
• Training

75. 7. Sample Proposal Structure - Compensation
• Cash
• Airline Miles
• Airline Travel Certificates

76. 7. Sample Proposal Structure - Compensation
• Upgrade Certificates
• Airline Lounge Access
• Airline Swag (models, onboard amenities, pajamas)

77. 7. Sample Proposal Structure - Compensation
• Payments from Airline partners
• Content for your blog
• Accomplishing Personal Goals

78. 7. Sample Proposal Structure - Compensation
• Cost of your trip
• Affiliate payments from bookings

79. Watch Out! [How To Ensure Best Results]
• Common mistakes
• Asking for a free flight without offering
something in return
• Blog genre not matching airline

80. Watch Out! [How To Ensure Best Results]
• Common mistakes
• Not doing research
• Not Spell Checking

81. Watch Out! [How To Ensure Best Results]
• What you should not do
• Jump on Social Media Shaming Bandwagon

82. Action Steps
• Join LinkedIn and Update Account
• Setup Google Alerts
• Follow Airline On Social Media
• Join Frequent Flyer Program
• Attend Conferences

83. Thank You/ Contact Information
•http://travelblogger101.com/tbexireland2017/
•www.UnfamiliarDestinations.com
•www.passrider.com
•www.cruisinaltitude.com
•IG/T/P @loyaltytravels | mskonfa@hotmail.com