2. History
• Started in 1945 in
Mumbai, India.
• Original production was
on locomotives.
• 1954
– First car rolled off of the
assembly line.
• Tata’s are a family of
Indian industrialists and
philanthropists.
• The family founded:
– Ironworks
– Steelworks
– cotton mills
– hydroelectric-power
plants
• Are of their endeavors
have been proved to be
crucial to India's
industrial development.
3. Products
• Tata Indigo
– Created in 2002
– Mid-sized sedan.
– Different models run on
either normal gasoline
or diesel fuel.
– Seats 5 people.
– Same luxuries as
American made vehicles.
4. Products
• Tata Indigo SW
– Station wagon version of
the Indigo.
– Same basic features as
the Indigo.
– Seats 5 people.
– Different models fun on
different fuels.
– Different optional safety
features than other
vehicles.
5. Products
• Tata Indica
– Hatchback version of the
Indigo sedan.
– Easily affordable.
– Smallest in the line of
Tata vehicles to date.
– Seats 5 people.
– Same basic features as
the sedan.
6. Products
• Tata Safari
– Mid-sized SUV.
– Has a special engine
called DICOR.
• Direct Injection Common
Rail.
• Allows the engine to
intercool itself.
– Comes in either a 4x4 or
a 4x2.
– Can seat 7 passangers.
7. Products
• Tata Sumo
– Runs off of diesel fuel.
– Seats up to 7
passengers.
– Has a separate rear and
front suspension for an
optimal ride.
– Has two separate air
conditioners for the
front and rear of the
vehicle.
8. Jaguar and Ford
• Purchase from Ford
– Concerns
• Changes or Plans
– More Tata vehicles
– Made in India
• Future
9. U.S. Car Companies
• $ 2 Billion in sales
• GM-$50; Ford-$40; Honda- $20
• In the U.S.
• Going overseas
– 75% by 2017 for GM
• Expanding in India
10. U.S. Car Companies
• $ 2 Billion in sales
• GM-$50; Ford-$40; Honda- $20
• In the U.S.
• Going overseas
– 75% by 2017 for GM
• Expanding in India