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vespa

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  • Dating for everyone is here: ♥♥♥ http://bit.ly/2u6xbL5 ♥♥♥
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  • Dating direct: ❤❤❤ http://bit.ly/2u6xbL5 ❤❤❤
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  • Pls get the history part right. JV in 1960s was not with Bajaj but with Bachraj Trading company (BTC)
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vespa

  1. 1. By Ashish barapatre (13034)
  2. 2. INTRODUCTION • Vespa is an Italian line of scooter manufactured by piaggio. • The vespa is a scooter manufactured in 1946 by piaggio & co of pontedera italy. • Piaggio now europe’s largest manufacturer of two wheeled vehicles and the world’s fourth largest motorcycle manufacturer. • Vespa was the first globally sucessful scooter.
  3. 3. HISTORY • Vespa first came to India in 1960 with the collaboration with Bajaj auto. • The collaboration ended in 1971 . • Vespa at that time was considered an iconic scooter brand globally & the brand was owned by piaggio.
  4. 4. Continued..... • Piaggio then joined hands with kanpur based lohia machines ltd (LML) in 1983 & started to roll out the vespa range of scooters. • By that time bajaj was ruling the indian market with the iconic chetak.
  5. 5. DOWNFALL 1991 1998 1999 • LML faced its worst financial crises. • LML was the 2nd largest scooter manufacturer in india. • Market share rose to 28 %. • Joint venture was called off with LML buying piaggio’s stake. • LML decided to go alone with the scooters. • LML dropped the name vespa & cont. Selling LML nv & other models.
  6. 6. VESPA’S THIRD DEBUT • Having travelled through a 100 countries and selling over 17 million units globally till date, Vespa entered in indian market on april 2012. • The scooter is positioned at the premium-end and is 15-20% more expensive than competitors like Honda Activa, Suzuki Access and Mahindra Duro. • With investments of 30 million Euros, the company has set up a plant at Baramati with a capacity of 1,50,000 units per annum
  7. 7. CONFIGURATION • • • • • • • • Speed:- Top speed 120kmph. Fuel economy :- approx 50 kmpl. Body :- metallic. Overall Length: 1760 mm (69.3 in) . Overall Width: 695 mm (27.3 in). Overall Height: 1110 mm (43.7 in). Price :- 66,667 rs. Vibrant colours.
  8. 8. CURRENT SALE • According to Society of Indian automobile manufacturers, vespa sales in India grew 24.55 % to 62%,841 units by 2012. • "We are investing Rs 150 crore to double the capacity at the plant by the fourth quarter of 2013 so that in 2014, we can do at least 20,000 units a month by 2014, “ MD Ravi Chopra” source:-economic times
  9. 9. COMPETITORS
  10. 10. MARKET SHARE SUZUKI HONDA HERO HERO MOTO CORP SUZUKI TVS VESPA HONDA Source :-http://autobei.com/blog/indiantwo-wheeler-market-analysis-april-may2013-scooter-segment
  11. 11. Marketing Strategy • In 2012, with its re-entry, the Vespa aimed to connect with the youth. • It created a digital campaign in collaboration with Ogilvy One Worldwide and Meridian Communications . As part of the digital campaign, Piaggio created a 'Once upon a Vespa' contest. • This contest provided participants an opportunity to win a trip to Italy, Vespa scooters, and other prizes. • It educated Indians about the Vespa’s rich heritage and culture in a fun way...
  12. 12. TARGET MARKET YOUNG PEOPLE VESPA RETIREES
  13. 13. NEW MODEL OF VESPA
  14. 14. SOURCES: Websites:• http://autobei.com/blog/indian-two-wheeler-marketanalysis-april-may-2013-scooter-segment • http://www.researchandmarkets.com/reports/1337843/india n_two_wheeler_industry • http://www.vespa.in/ • http://www.zigwheels.com/specialcoverage/The-re-birth-ofVespa-Scooters-in-India • http://www.autocarindia.com/auto-news/new-vespa

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