Recommended
More Related Content
What's hot
What's hot (11)
Similar to AgroConsultCart Marketing Plan
Similar to AgroConsultCart Marketing Plan (20)
Recently uploaded
Recently uploaded (20)
AgroConsultCart Marketing Plan
- 1. AGROCONSULTCART® Marketing plan for android app
- 2. BRAND Slogan-Agriculture Market is too tensile.Let’s make profit from it. Motto- “Simple & Profitable Agri-techniques”
- 3. EXECUTIVE SUMMARY Are there any app which have technical analysis solutions & create “agri e-commerce” for segments??? • The aim is to help customer by technical solutions of their problem and complete analysis and consultant regarding crops,HYV-seed,agri-trading,pilot training program, Govt. Yojanas by experts. • Customers can buy& check cost online of agri-machinery & compare brand easier. • Colloboration with agri-machinery companies like Mahindra,Swaraj & with seed manufacturing companies like Agro-Biotech etc. ,research institutes for trainings as well as our app have all Govt. licenced Seed and Manure Dealers contacts number.
- 4. Why we provide this platform this time not earlier?? •Jio create a revolutionary in digital market. • Research show online apps helps peoples & people like it.Therefore,putting“ agriculture consultant and agri-commerce” in an app. •Trading paves step to play in market.So, we provide agri-trading consultancy.
- 6. TARGET CUSTOMERS 1.)Farmers 2.)Entrepreneur who want to work in agribusiness 3.)Agri-Traders 4.)Research Students in agriculture
- 8. PRODUCT AND SERVICES a.)Customers can buy online HYV seeds and manure of Different brands like Agro-Biotech, Kisan instantly from our app. b.)Check cost and buy online agri-machinery of brands Mahindra,Swaraj etc. c.)Problem of crop solve by agronomist. d.)Agri-Trading assistance by experts. e.)Weather Forecasting. f.)Pilot training and incubation camps in research institute like NIFTEM(food processing) etc.
- 9. GOVT. YOJANAS & SCHEMES • By this app farmers get updated from govt. schemes. • No one get unprivileged from such profitable schemes now.
- 10. RESEARCH INSTITUTES FOR TRAININGS
- 11. Point of Parity 1.)Have consultant regarding the crop problems. 2.)Forecast weather condition. 3.) Mandi cost Point of Difference 1.) consultant regarding Government schemes and Yojanas 2.)Pilot training and incubation camps in research institutes like ICAR,NIFTEM etc. 3.)Online buy or check cost of agri-machinery like tractor,thresher,combiner,harvestor, etc. 4.)Contact seed and manure dealers through app and buy seeds. 5.)support small scale entrepreneur and provide loans. 6.)assistance in agri stock market by experts. 7.)install solar panels in farms. 8.)Awareness of Sustainable,technical,organic and productive farming.
- 12. •India’s best consultant app for agriculture. •India’s first and successfull app in agri-trading in stocks. •50,000+ Downloads initial stage. •Promote Organic and sustainable agriculture. •Promote small scale business(Food Processing,Poultry,etc.) •Promote agriculture studies in collobaration with ICAR.
- 14. INCENTIVES •Free subscription of the newsletter on “new trend in agriculture” for 6 months. •FREE Home Delievery of the product purchased from the app instantly. •Online Quizzes and competitions.Prizes!!! •Discounts Coupons •Platform to talk to the folks and share views and get chance to share video in app 1.)researchers 2.)entrepreneurs 3.)Farmers
- 15. PREMIUM VERSION •Installing solar panel in farms at subsidy. •Better investing techniques taught and assist by business analyst in agri-stock market as well as full learning course with books and videos. • Get full support from our team to setup small scale business- Poultry,animal husbandary, horticulture etc. and provide loan.
- 16. PRICE •Free Version attract new users and increase downloads. •Premium Version of the app priced $9.27(~499₹) for half-yearly which is negligible in terms of the services we provide.
- 17. COMMUNICATION •Website •Social Media(Facebook Page,Twitter,etc) •You tube Channel •Letter •Blogs •Phone-Call
- 18. PROMOTION •Social Media(Facebook Page,Twitter,etc.) •Digital Marketing •Promotion through our collaborate companies camps •Promotion through training camp by research institutes •Agriculture Fair by camps(Krishi Fair) •Referral coupons in premium membership
- 19. DISTRIBUTION •Google Play store •Company Functional Website •IOS App Store
- 20. IMPLEMENTATION •Hire Agronomist, Trading Analyst,Customer-Care employees. •Collobrate with agri-machinery companies & seed-manure producing companies. •Collobrate with research institutes. •Work on Digital marketing and publicity like Visual Ads,Posters,Website etc. •Market Research
- 21. SCHEDULE •Hiring Purpose(1month) •Product & Services implementation(1 month) •Sales & Marketing Channel(2months) •Collobration with companies and research institutes(2 months) •Research Analysis in Market(1.5 months) •Implementation on new policy like weather,trading assistance,retail etc.(2 months)
- 22. VALUE PROPOSITIONS Customer Values 24/7 Customer Service by experts Customer Satisfaction Profits of customer Easy Services Company Values Team Work Excellence is Key of success Integrity Responsiveness Results Fun
- 23. CONTROL •To evaluate company performance. •Sales and profitability operation •Market share and market performance •Customer Satisfaction •Quality Products •Employee job satisfaction and training levels •Financial Condition of company
- 24. EXHIBITS
- 26. •Market sale of Mahindra & Mahindra and Sonalika agri-machinery company. •This show rise in sale of agri-machinery. 21386 units 6050 units 26001 units 7381 units Mahindra Soanalika 4615 1331 Increaseinsalefrom2016to2017 Sale in 2017 & 2016 resp. INCREASE IN SALE
- 27. SUMMARY
- 28. THANK YOU
- 29. DISCLAIMER This presentation is created by Tarun Kumar,Thapar University as a final project during marketing internship under Prof.Sameer Mathur,IIM- Lucknow.