1. INDUS ACTION
LISTEN. ACT. CHANGE
Review Meeting, 7th March 2014

2. STRUCTURE
•
Timeline of events
• Outcome in Numbers
• Case Studies
• Reflection on strengths and areas of development
• Plan of Action till June 2014
• Long term vision

3. AUGUST
ACTIVITY
OUTPUT
OUTCOME
Recruitment of core team
4 PMs
Devised plan for Campaign
1.0
Positive Deviance with The
Shri Ram School
Engagement with schools
Listed roadblocks in
admission
Awaaz De line
IVRS pilot
Discontinued due to need
mismatch

4. SEPTEMBER
ACTIVITY
OUTPUT
OUTCOME
Partnership with Katha
Focus Groups
Need for community
champions
PRASAR ( Mr. Azad)
Ward visit
Need for community
presence
Partnership with DoE
Concept Note for
centralized lottery
Potential for Year 2
Mission Convergence
GRCs on board
10 GRCs for Campaign
WCD-ICDS
ICDS on board
2 AWHs,
Revision of scope in Oct
Designing
communication strategy
Communication
collateral
Various communication
material (posters,
pamphlets, stickers,
newsletter, banners)

5. OCTOBER
ACTIVITY
OUTPUT
OUTCOME
Volunteer recruitment
drive
Partnership with
Hindustan Times
10 full time HT
volunteers
Media marketing
campaign with
DEN/Hathway
Pro bono air time
~20% calls on helpline

6. NOVEMBER
ACTIVITY
OUTPUT
OUTCOME
Gram Vaani
Toll free helpline
2744 calls on helpline
Research Partner-CCS
Funding support for
baseline and endline
surveys
Base survey in 6
communities
RTIs filed- NDMC
Enrollment and vacancy
details
Shortlisted PD schools
Setting up helpline
operations
Helpline training module
Trained 5 managers
Finalizing GRC
Orientation sessions at
Delhi Sect.
Trained 32 GRC staff
members
Setting up Anganwadi
operations
Training of Anganwadi
workers
30 Anganwadi workers,
2 supervisors

7. DECEMBER
ACTIVITY
OUTPUT
OUTCOME
Recruitment of GRC
helpdesk managers from
communities
Training sessions held
Trained 22 GRC managers
RTI- EDMC, Shahdra
Enrollment and vacancy
details
Shortlisted PD schools
Volunteer recruitment drivE
Trained HT volunteers
275 registrations, 35 turn
ups, 20 volunteers, 10 full
time
Pvt School Interns
recruitment
Training of private school
interns
15 PSIs helped parents in
grievance redressal and
form filling
Finalizing GRC
Orientation sessions at
Delhi Sect.
Trained 32 GRC staff
members
Setting up Anganwadi
operations
Training of Anganwadi
workers
30 Anganwadi workers, 2
supervisors

8. JANUARY (1 of 2)
ACTIVITY
OUTPUT
OUTCOME
Streamlining
documentation process for
parents
Meeting with DC SouthNila Mohanan
Letter sent to SDMs for IC
to be issued on priority
Convening NGOs for RTE 12
• Partnerships with
• Social Jurists
• 25percent
• Esteem Youth
Foundation
Rally at Jantar Mantar -20th
Jan
• TFI staff training
TFI classrooms and
communities activated
AAP volunteer training
70 volunteers trained
Expansion of RTE 12
awareness outside IA
catchment areas

9. JANUARY (2 of 2)
ACTIVITY
OUTPUT
OUTCOME
Leverage new govt’s
priority on nursery
admissions
10 day/1 month plan for
Education Minister
No attestation of
documents required
Roadmap for grievance
redressal
Grievance Redressal
mechanism
413 grievances solved and
appropriately escalated
Positive Deviance
Private school visits
Listed school’s road blocks

10. FEBRUARY
ACTIVITY
Share IA’s learning with
other RTE 12 bodies
OUTPUT
Presentation at IIM-A,
sharing of
communication
collateral
OUTCOME
1300 application forms in
Ahmedabad
Tracking System
Data collection
413 grievances solved and
appropriately escalated
Positive Deviance
Private school visits
Creation of Student
Monitoring Initiative for
Life Initiative ( SMILE)

11. OUTCOME in NUMBERS
1
Baseline Survey
350 eligible families surveyed
2
Helpline calls
2774
3
Communication – Pamphlets
Posters
Street Plays
32,000
100
15
4
Volunteers/Interns
51
5
17
10
16
3
•
•
•
•
Helpline
GRCs
HT
Private school
interns
• YIF
5
GRC Queries
3000

12. OUTCOME in NUMBERS
6
Total No Of applications
(GRC+AWs+Helpline)
2000
7
No. of unique applicants
600
8
Funds raised
637500/-
9
Incidental Impact( IIM-A, Mantra for
Change, AAP)
1300+1200+400= 2900
10
Sustainability of Partnerships
1. Hindustan Times
2. Mission Convergence
3. ICDS

13. CASE STUDIES
“ INDUS ACTION Helpdesk Managers have
put me on a different life trajectory”
Kamleshji
Resident of Sangam Vihar
Mother of a 4-year-old son
Source of information: Kalyanam GRC, Sangam Vihar
She had no prior information about the law but with the help of Helpdesk Managers
submitted applications in 15 schools.

14. CASE STUDIES
“ We helped eliminate problems people of
our own community face ”
Vinod & Mayank
Resident of Sangam Vihar; recruited through
TFI network
Reached out to ~500 families
Vinod and Mayank together were the best performing Helpdesk Managers who reached
~500 families through mobilisation and helped submitt 165 admission forms

15. PLAN OF ACTION (Jun ‘14)
Endline Survey
Campaign 1.0 Report
Documentary on Campaign 1.0
SMILE Tracking System
Centralized lottery prototype
Summer interns recruitment
Volunteer mobilisation for
Campaign 2.0
Positive deviance research
Preparing for two conventions*
Explore partnerships (HT, ICDS,
Mission Convergence, Social Cops,
AQS etc.
Fundraising- Asha for Stanford
* Convention dates alternatives - July for SI and Oct for 2.0

16. FINANCES

17. FINANCES

18. LONG TERM VISION
Pan Delhi Campaign 1.0
Tracking system
Advocacy through schools, parents and community champions,
coalitions & govt
Positive Deviance research
Support for other state programs
Support kit for all stakeholders
Team full-time recruitment - 1 Campaign Director, 1 HR, Admin and
Finance Manager, 2 PMs, 15 community associates
Pilots for Social Integration( Citizenship Education)
1. Community SHGs for enrolled families
2. High Touch remedial program
3. Community empowerment
4. Teacher training

19. APPENDIX

20. Young college students (recruited through the
Hindustan Times drive) spread awareness about Section
12 at the Maidangir Anganwadi Hub and were mapped
to 10 families each.

21. After establishing interest and eligibility in the 25%
reservation, queries on the toll-free helpline were
routed to their nearest Gender Resource Centers (GRCs)
for additional clarification, admission forms, caste
certificate forms and income certificate forms.

22. A glimpse of our awareness rally

23. Our partnership with Hindustan Times yielded a volunteer recruitment drive.
Running ads for us in their dailies and on social media alongside supporting
our communication collateral, Hindustan Times helped us recruit volunteers
for our consistent on-ground efforts.

24. A week before the admission cycle was to come to an end, Aam Aadmi Party
contacted us and asked us to train their volunteers on successful information
dissemination on Section 12.
At their headquarters, we trained 65 volunteers on the tenets of Section 12.
Two of our Helpdesk Managers & our Helpline Manager spoke about their
experiences with parents, their issues and accompanying solutions.

25. INDUS ACTION conducted two training sessions at the Mindspark - EI centre
in Okhla. A computer based self-learning programme, Mindspark helps
children improve their Math skills. Highly invested Centre Managers, Centre
In-charges asked us very pertinent questions on classroom management and
community organising.

26. Our street plays continued to attract
thousands by the day! The responses were
encouraging and the traffic on our toll-free
helpline began rising.
Another highly motivated street play group
joined us in our endeavour to ensure adequate
awareness in communities. Students of IP
University, their performances were a runaway
hit!

27. Ms Nila Mohanan, Director, Mission Convergence addressing representatives from 20+
GRCs at an orientation workshop held by INDUS ACTION
Representatives posed keen questions, shared ground realities and gave us their
valuable feedback on the campaign. We are thrilled to be working with such
motivated people!

28. Packing our beliefs, ideologies and perspectives in a 1 minute film.

29. REFLECTION
Strengths:
• Resilience and resourcefulness of the team during crisis Instances: Aakash’s exit, ancillary fund raising challenges,
recruitment of GRC helpdesk managers, helpline set-up
• Ability to build and sustain external partnerships through our
own initiatives.
Instances: Mission Convergence, ICDS, DoE, Social jurists, DU
street play groups, YIF, AAP and Gram Vaani

30. REFLECTION
Areas of development:
• Rigorous and pro-active planning for short term - largely been
reactive to the needs and opportunities of the campaign, pro-active
needs analysis needs to be done, long term calendar of
tasks/projects with continuous reflection through step backs
• Long term vision and sustainability - yet to have a firm vision for
the next year and plans for making funding/revenues sustainable. A
strong team lead to validate and drive this, give critical feedback
and regular appreciation to team mates. Lack of these anchors
makes operations uncertain on a daily basis for full-time team

31. INDUS ACTION REVIEW
THANK YOU!