Get knowledge about google search engine functions and types search category. Enhance your presence on google search by understanding google search type and functions.

1. Enhance Your Presence on
Google Search
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2. Search?
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3. What is Search
Search is evolving beyond
ten blue links to
bring your content to people
in much richer and faster
ways.
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4. About Search Features
● Google Search can enable a rich set of features for your page in search
results if it understands the content of the page.
● If you explicitly provide additional information in the page code using
structured data.
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5. Content type
Many search features are tied
to the topic of your page. For
example, if the page has a
recipe or a news article, or
contains information about an
event or a book.
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6. Enhancements
These are features that, can
be applied to more than one
kind of content type. For
example, providing review
stars for a recipe or movie,
or exposing a carousel of rich
cards.
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7. 100%
No guarantee on search result
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8. 100%
No Guarantee
No guarantee that your
page will appear in
Search results with the
specified feature.
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9. 100%
No Guarantee
Because search features depend
on many factors
● Search device type
● Location
● Whether
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10. 100% No Guarantee
Google thinks the feature
would provide the best
search experience for the
user.
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11. “Google Search has a few general types of search result
categories. Most features apply to specific categories.”
- From Google Developers
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12. Types of Google Search result
categories
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13. Basic result
Often called "plain blue links".
An example of enhancements that
appear in this category of result
is breadcrumbs
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14. Rich result
A result that includes styling,
images, and other features. Examples
of content types with rich results
include books (shown), music, and
movies.
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15. Enriched search result
A more interactive and immersive
result type that can often display
its own page or support
interactivity.
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16. Knowledge Graph result
A compilation of information from
one or more pages, displayed in a
visual layout similar to a rich
result.
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17. Carousel
A container for multiple rich
results of the same type on your
site. Google Search can also
automatically create carousels of
similar type items from different
sites in search results.
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18. Implementing search features
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19. Implementing search features
● Search features are typically
implemented using structured
data.
● Learn the standard guidelines
required by Google Search
● Read the specific guidelines for
your content type and any
enhancements.
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20. Thanks!
Content Reference GOOGLE Developer
Udayalingam
Instructor & consultant
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