OutdoorUAE magazine has a monthly circulation of 10,000 copies that are distributed across the UAE through various channels and are estimated to each be read by 3 people, reaching a total readership of 30,000. The magazine is focused on outdoor activities and gear and most readers spend 10-20% of their income each year on outdoor products. It has a large social media following and events help promote brands in the outdoor space.

1. OutdoorUAE Magazine Reach
•More than 80% of readers who pick up OutdoorUAE magazine use it to make purchase decisions
• Most of our readers spend between 10-20% of their income on Outdoor gear and services every year
•1 month circulation per advert in print issue
•3 .0 readership per issue ( may circulate for up to 3 or 4 months per one reader)
•1 month after the issue if off the shelves the online version becomes available for free
•Issue available worldwide on Magzter.com for subscription
•We estimate per 10,000 copies that go out all get read, and passed on at least 3 times or kept to collect.
•Distribution of Eithad Business and First Class Flights and Lounges with To Daily. Expanding distribution monthly-
waiting rooms, lounges, hotels, bars, beach clubs, petrol stations, specialist shops etc.
•Returning copies are redistributed to events, hotels, coffee shops homes, offices etc.
Click here for: Distribution Network
Click here for: Media Kit
Online Demographics: Readership Demographics

2. The loading is per flight –
Distributed copies 1000 per month
Outdoor UAE Monthly
Airline/Lounges Dubai
DCA Lounges 50
British Airways Lounge 80
Marhaba Lounge – Terminal 1 50
Marhaba Lounge – Terminal 2 50
Marhaba Lounge – Terminal 3
Concourse A 50
Marhaba Lounge – Terminal 3
Concourse B 50

3. OutdoorUAE Feature Calendar

4. OutdoorUAE calling on the experts in their fields: OutdoorUAE has an unlimited resource of :
•Trend setters
•Opinion Leaders
•Community Voices
•Bloggers
•Outdoor Gurus
•Long Day Specialist
•Seasoned Pros
Product reviews are then
added to the contributors’ fan
page, social community,
website, online groups. It is
also promoted through
OutdoorUAE and the
facebook page.

5. Real life Travel Feature Editorials
We dedicate over 10 story spreads to travel per
issue over the summer ( July/August) Covering
all sorts of travel adventure Ideas- some regular
columns to travelling abroad.
Some Stories which have been included or
proposed are:
-Oman Escapes
-Kilimanjaro Hiking for Charity
-Ethiopia- Simian mountains
-Para motoring in South Africa
-Short Weekend to Iceland
- Kite Boarding in Thailand
-Surfing in Sri Lanka
-Trekking in Nepal
-Mount Everest Base camp to the top
-Climbing K2
-European biking
-Fishing in Japan
-Many more….
We have a large network of contributors every
month- if there is a specific region being
promoted we can source a great adventure story
from our network of dedicated writers and
promote the trip with details of travel.
Front cover option also available.

6. OutdoorUAE recommends…

7. Tried and tested

8. Product Feature
Sample of product feature and editorial
highlight

9. Facebook
Facebook posts on OutdoorUAE
Posting as OutdoorUAE we can estimate that
between 3000-6000 views per post depending on
the content, and around 10,000-20,0000 viral
views .
With over 9,000 organic members, our target group
is growing daily and our reach is increasing
exponentially. We provide interesting events,
photos, posts, news and information essential to
those who are Outdoors with direct and instant
feedback with over a 50,000+ viral reach per week.

10. Statistics May- June 11th 2013

11. Facebook Competitions
For competitions- posting as OutdoorUAE we can estimate
that between 10,000-20,000 views depending on give
aways.
This is an example of a competition we are running at the
moment on behalf of Free Diving UAE.
We are also featuring their competition online and in then
newsletter ( shown on the next page)

12. 11,000 + receive the OutdoorUAE newsletter every
month, with the list growing competitions, news and
features do really well here. To see the newsletter click
here

13. 40,000 individual hits per month from unique IP Addresses, highly tagged content and SEO. All
articles and editorial are published online in HMTL format for the search engine. The directory
search lists almost every outdoor retailer and adventure store/ operator and provider in the UAE.
Web Banner Takeovers ( Top Banner/ bottom banner/ square:
970 x 90 Pixels ; First place reserved for top banner

14. Bottom Web Banner:
728 x 90 Pixels
First place reserved
Facebook Competition Feature
Square 200x300 Pixels
First Place reserved
IN FOCUS: COMPETITION

15. Event Showcase
ADIHEX hunting and equestrian Exhibition:
Wednesday 4th – Saturday 7th of September
The event is expected to attract 100,000
visitors from across the region.
2,000 printed Flyers and event space for
branding with every magazine
Brand Activation at some big events, for
example the boat show 2013. Showcasing
products, give aways and photowall

16. OutdoorUAE Beach Festival
•Over 800 paid tickets 10am-6pm
•Great marketing campaign, print, radio, social media
•Sponsors agreed to come back for the October event
•Successful in trying and experiencing new activities great day out
•Main Sponsorship: Banana Boat, Michelin, Adventure HQ
•Branding : All print Artwork, goody bags, beach flags, space at event 3x3-10x10, Umbrellas,
sampling, try outs, brand awareness, activity and activations.
•Supporters: Go Sport, Capella Club, Naish, Global Climbing etc.
Facebook Albums:
https://www.facebook.com/media/set/?set=a.512192328817198.1073741837.152349084801526
&type=3
https://www.facebook.com/media/set/?set=a.512202318816199.1073741838.152349084801526
&type=3