2. The French Market : motorcycle helmet
• The current sales environment in France today :
• Mandatory since 1973 : sales have been increasing since
then
• Since 2012 : 5 millions helmets sold per year ; 800 000 in
France
• Helmet are sold every 5 years, which is the life durability
of a helmet
• Sales in France are estimated up to 180 Million per year
3. Current trends
• Security was the standard in the 1970’s: now customization and
technology are the new trend
Integral helmet : used
mainly by motorcycle users
for maximum security
Modulable helmet :
popular by 30/40 y/o
who use high priced
scooters and moto
Jet Helmet : popular in big
cities, especially amongst
teenagers, and target 18-25
y/o who can
4. The current competition in the French Market
• Main competitor : Shark – French and European leader
• High prices
• Focuses on maximum security and comfort by investing in
R&D – 10% of the sales in this department
• Sales annual augmentation on the rise : 4-10% per year
• 60% sales done outside France, more then +65 Million Euros
from sales
• How does it achieve good sales ?
• Innovation & security
• Trendy and fashionable : “aggressive design”, “recognizable”
5. The current competitors in France
• Competitor : Ruby
• Customization : clients chose their design
• Follows current trends
• High fashion and high prices
• Association with Karl Lagarfeld
• French touch and made in France
6. Opportunities and threats
• Threats :
• Well established and known competitors
• Very fashionable
• Market difficult to penetrate
• Opportunities :
• French are oriented towards security : advertisement to make the public
aware of road dangers
• French are curious about technology
• The current consumer accepts high prices for high quality product
• Rise of moto/scooters sales : need of more helmets
7. Our proposition : J.A.R.V.I.S.
• A new generation product based on current needs :
• Safety
• Fog, scratch & glare resistant visor
• Quick release chin strap
• Technology
• Cameras for situation awareness (ultrawide angle camera)
• GPS navigation
• Transparent display
• Connectivity : Bluetooth, internet via phone
• Intelligent sound : integrated sound, hands-free calling, music
