This document summarizes common myths and missteps international companies make when entering the Russian market. It notes that Russia has a large smartphone and app user base, with mobile usage accounting for 60% of devices. However, companies often incorrectly assume interfaces only need simple translation rather than full localization optimization. They also underestimate how top grossing apps in Russia are developed by domestic companies tuned into the local market. The document advises international firms to test apps internally, properly track data and usage across devices, and directly partner with Russian ad networks to succeed in Russia.