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Russian mobile market. Beginners' Guide for Global Publishers

Get market insights and check out case studies of global publishers doing business in Russia.

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Russian mobile market. Beginners' Guide for Global Publishers

  1. 1. MOBILE APP PROMOTION IN RUSSIA Get millions of active users for your app. Beginners’ guide for Global publishers
  2. 2. WHY? FACTS AND STORIES HOW?
  3. 3. WHY?
  4. 4. WHY Russian mobile market #5 country by app installs ≈ 60 millions mobile users CPI less than $1 #1 country by engagement
  5. 5. WHY FACTS AND STORIES
  6. 6. Russia is a very important market for us. We got more then 12 millions installs last year in Russia, so far we are very satis- fied with the audience and happy to be working with myTarget team. CASE STUDY 360 security Zhang Yi 360 Security
  7. 7. Results CPI $0.35 CTR 2.5-3% Over 12 millions installs in Russia thanks to myTarget CASE STUDY 360 security
  8. 8. CASE STUDY UC browser Results CPI $0,5-0,8 INSTALLS: over 6 millions The biggest 3rd party browser in Russia thanks to myTarget
  9. 9. CASE STUDY UC browser Among all the countries Russia is the TOP#3 important market for us. myTarget helped us to get more than 6 millions installs last year. The enormous audience and great quality of traffic makes myTarget the best partner for reaching our KPI. Vincent Wubin, UC Browser
  10. 10. CASE STUDY 3Guns Results СTR 1,8-2% CR 10% RR Day 1 50% TOP #1 in Google Play category just 1 week after release.
  11. 11. WHYCASE STUDY R2Games Results CPI $1.1 CTR 0.9% Great CPI results for RPG game
  12. 12. HOW?
  13. 13. HOW? 2Choosing right partners 3Start promotion 4Measuring results 1 App localization
  14. 14. APP LOCALIZATION Inhouse translation and checking Sending to localization partners (agencies) Games that are localized in Russian earn much more than their English counterparts.
  15. 15. Media source for retention in Europe (Gaming, iOs) by AppsFlyer Publisher in Russia by AppAnnie myTarget №1 CHOOSING RIGHT PARTNERS by Mail.Ru Group
  16. 16. myTarget market share other sources mobile users 50millions TRAFFIC SOURCES IN RUSSIA myTarget includes traffic from 3 largest social networks of Russia: VK.com Odnoklassniki.ru my.mail.ru
  17. 17. WHYIf you don’t have in house media buying team, contact our partners. They will help you to buy myTarget quality traffic.
  18. 18. Remember about the key to successful campaign: stay in touch with a market leader and follow recommendations of experts.Being the main traffic provider, myTarget is always happy to help and share expertise. Make sure to contact myTarget managers before starting campaign: Start promotion write an emailmytarget@corp.my.com
  19. 19. WHYMEASURING RESULTS AND STATISTICS: myTarget is integrated with all the main tracking systems. Other tracking systems may be available upon request.
  20. 20. Request a free test campaign! mytarget@corp.my.com target.my.com

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