Linked in for_selkirk

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tarakettner

Resources for using LinkedIn

Social Media

S
LinkedIn Training
Tara Kettner, CHRP
info.spirehrconsulting@gmail.com
https://ca.linkedin.com/in/tara-kettner-spirehrconsulting

Questions
S 1. Should we use a university or
company page? Or both?
S 2. How can we best support students in
setting up and managing their LinkedIn
profiles and ultimately co-op/job
search?

S
Company or university
page?
https://www.linkedin.com/help/linkedin/answer/40133/differences-between-
university-pages-and-company-pages?lang=en
http://blog.hubspot.com/marketing/schools-rocking-linkedin-university-pages

S
Company, Group, or
Showcase pages?
• University page geared towards students and alumni – Showcase pages for
aspects the university would like to highlight. Example – Uvic’s executive
programs. http://www.socialmediaexaminer.com/how-to-use-linkedin-
showcase-pages-for-business/
• Group page or university page? Example – UVic group co-ops and careers
https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/T
ipSheet_RunningaGroup.pdf
• Company pages traditionally for employees of the university, however –
seems they will be merging . . . http://www.huffingtonpost.com/jason-
boucher/finally-linkedin-universi_b_12010490.html

S
Who owns and
manages?
• University page – typically comm/marketing
• Company page – typically comm or HR
• Develop clear roles and responsibilities for each admin and “posting
guidelines”
• Go to any university page and click “LinkedIn for Education” in the top right
corner, then choose “For You” for helpful tips

Other questions . . .
S Types of memberships – let’s explore; click “Try Premium” at top right of
your page
S Collecting data to benchmark where we are now
S https://www.linkedin.com/help/linkedin/answer/26032/understanding-
company-page-analytics?lang=en
S http://sproutsocial.com/insights/linkedin-analytics/
S http://blog.hubspot.com/blog/tabid/6307/bid/28736/LinkedIn-Launches-
Analytics-Tool-for-Groups.aspx
S Using career pages
S https://www.linkedin.com/help/linkedin/answer/4501/linkedin-career-pages-
overview?lang=en

Other resources
S LinkedIn job app
S https://www.workbc.ca, http://www.indeed.ca/
S Exploring companies where you’d like to work and contacting
them directly (networking on LinkedIn is useful for this)
S Association websites – such as https://www.apeg.bc.ca/Home
S https://linkedin.com/in/williamarruda - personal branding guru

LinkedIn Learning
S Currently free to try out until end of October, but will only
be available for premium users after that
S https://www.lynda.com/ ; https://www.coursera.org/
S https://www.linkedin.com/help/linkedin/answer/530/educat
ional-webinars-about-linkedin?lang=en (free)
S https://www.youtube.com/results?search_query=using+li
nkedin+to+find+a+job

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Linked in for_selkirk

1. S LinkedIn Training Tara Kettner, CHRP info.spirehrconsulting@gmail.com https://ca.linkedin.com/in/tara-kettner-spirehrconsulting

2. Questions S 1. Should we use a university or company page? Or both? S 2. How can we best support students in setting up and managing their LinkedIn profiles and ultimately co-op/job search?

3. S Company or university page? https://www.linkedin.com/help/linkedin/answer/40133/differences-between- university-pages-and-company-pages?lang=en http://blog.hubspot.com/marketing/schools-rocking-linkedin-university-pages

4. S Company, Group, or Showcase pages? • University page geared towards students and alumni – Showcase pages for aspects the university would like to highlight. Example – Uvic’s executive programs. http://www.socialmediaexaminer.com/how-to-use-linkedin- showcase-pages-for-business/ • Group page or university page? Example – UVic group co-ops and careers https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/T ipSheet_RunningaGroup.pdf • Company pages traditionally for employees of the university, however – seems they will be merging . . . http://www.huffingtonpost.com/jason- boucher/finally-linkedin-universi_b_12010490.html

5. S Who owns and manages? • University page – typically comm/marketing • Company page – typically comm or HR • Develop clear roles and responsibilities for each admin and “posting guidelines” • Go to any university page and click “LinkedIn for Education” in the top right corner, then choose “For You” for helpful tips

6. Other questions . . . S Types of memberships – let’s explore; click “Try Premium” at top right of your page S Collecting data to benchmark where we are now S https://www.linkedin.com/help/linkedin/answer/26032/understanding- company-page-analytics?lang=en S http://sproutsocial.com/insights/linkedin-analytics/ S http://blog.hubspot.com/blog/tabid/6307/bid/28736/LinkedIn-Launches- Analytics-Tool-for-Groups.aspx S Using career pages S https://www.linkedin.com/help/linkedin/answer/4501/linkedin-career-pages- overview?lang=en

7. Helping students set up LinkedIn profile S Have students bring in current resume S Offer to have professional photo taken S Use LinkedIn guidelines; S Go to any university page S In the top right, click “LinkedIn for Education”

8. Other resources S LinkedIn job app S https://www.workbc.ca, http://www.indeed.ca/ S Exploring companies where you’d like to work and contacting them directly (networking on LinkedIn is useful for this) S Association websites – such as https://www.apeg.bc.ca/Home S https://linkedin.com/in/williamarruda - personal branding guru

9. LinkedIn Learning S Currently free to try out until end of October, but will only be available for premium users after that S https://www.lynda.com/ ; https://www.coursera.org/ S https://www.linkedin.com/help/linkedin/answer/530/educat ional-webinars-about-linkedin?lang=en (free) S https://www.youtube.com/results?search_query=using+li nkedin+to+find+a+job

10. S Thank You!

Linked in for_selkirk

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