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Professionalizing Your Online Presence


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Professionalizing Your Online Presence

  1. 1. “ Professionalizing your online presence”
  2. 2. About Courtney: <ul><li>Honors graduate of Bentley University with a Bachelor of Science Degree in Marketing. I am a social media marketer, who has worked for a variety of organizations including the Boston Ballet, Sophist Productions, New Seabury Corporation, SocialVibe, Microsoft Students to Business and Experience Inc. I have extensive experience in the marketing aspects of social media. I maintain my own blog where I write about trends in social media and help others use social media tools to network and maintain their online presence. I am also currently a social media columnist at the Examiner ( </li></ul><ul><li>Contact Information: </li></ul><ul><li>Twitter @Courtspencer </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Blog: </li></ul>
  3. 3. Topics <ul><li>Why the internet is an important reputation and personal branding tool. </li></ul><ul><li>Overview of the Web 2.0 tools used for recruiting. </li></ul><ul><li>How to monitor and professionalize your online presence. </li></ul><ul><li>Q&A </li></ul>
  4. 4. The Web 2.0 era <ul><li>New web 2.0 technologies are changing the approach to the traditional job and recruiting searches. </li></ul><ul><li>No longer are job searches and recruiting efforts confined to just your resume. </li></ul><ul><li>It’s all about your web presence! </li></ul>
  5. 5. <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>MySpace </li></ul><ul><li>Ning </li></ul><ul><li>Friendster </li></ul>
  6. 6. Social Networking <ul><li>Social Networking sites are now more popular than ever. </li></ul><ul><li>These sites are now a key component in helping to personally “brand yourself,” professionalize your image and network. </li></ul><ul><li>But, like they say….with any great power, comes great responsibility… </li></ul>
  7. 7. Did you know …. <ul><li>Over 60% of college admissions officers, employment recruiters and company managers use social networks to find out your personal information. </li></ul><ul><li>34% of hiring managers dismissed a candidate based on what they found on their social profiles. </li></ul><ul><li>29% of candidates had poor communication skills </li></ul><ul><li>24% of hiring managers found information that was used to hire a candidate. </li></ul><ul><li>40% of candidates were a good fit for the company’s culture </li></ul><ul><li>48% of candidate background supported their qualifications for the job </li></ul>
  8. 8. Still not convinced that having a positive and professionalized online presence matters?
  9. 9. Real life Example <ul><li>The story of “Intern Kevin Colvin” </li></ul><ul><li>When you Google “Kevin Colvin” this picture now appears </li></ul><ul><li>Kevin is now finding it impossible to land a new job along with salvaging his professional reputation. </li></ul><ul><li>This could happen to you! </li></ul>
  10. 10. … Moral of the story… <ul><li>Managing your online presence is crucial in today’s web 2.0 environment! </li></ul><ul><li>Employers are turning to social networks more than ever to help in their recruitment efforts. </li></ul><ul><li>And don’t forget that your current co-workers and managers are keeping tabs on your profiles as well! </li></ul>
  11. 11. Tools and Tips to help professionalize and Monitor your online presence
  12. 17. <ul><li>Use “Twitter Search” to monitor the use of your name. </li></ul>
  13. 18. Bing your name!
  14. 19. In Conclusion… <ul><li>Every action that you take on the web is put into your permanent online record. </li></ul><ul><li>Your best plan of action is to feed your record with positive images, jobs, and words. </li></ul><ul><li>And remember Bing never forgets! </li></ul>