UK Champagne Marketing Plan

Champagne Study in Uk Market (Marketing Plan)
Marketing in Context: Wine
Group 15: Matthias Suttner, Johanna Stenmark, Swati Mahajan, Sam Sin & Saunders Shen
Oct/Nov
12
Jean Pernet Champagne
08
Fall
Table of Contents Introduction3 Current Situation of Champagne in the United Kingdom4 Company Anlaysis4 Current Situation of Jean Pernet4
Strength5 Weakness5 Competitor Analysis5 Target Segmentation6 Product6 Champagne6 Jean Pernet Limited Edition7 Champagne Booster7 Price7
Jean Pernet Champagne8 Jean Pernet Champagne Limited Edition9 Champagne Booster9 Distribution10 Evaluation of learning experience12
Appendix13 Organisation schedule for The ComitГ© Interprofessionnel du Vin de Champagne13 Figure 1.013 Figure 1.214 Figure 1.316... Show more
content on Helpwriting.net ...
When a customer buys a bottle of Champagne she buys a bottle of good quality wine. She also pays for the fact that the wine is exclusive, it is from
the region of Champagne and that is something that differentiates it from other sparkling wine. This is something the customer experiences as added
value to the product. However, this value does not count as much when the product becomes available to a bigger number of customers. It looses its
exclusiveness. When it comes to sparkling wine that is not from Champagne the Spanish Cava and the Italian Prosecco have long been two popular
varieties. Today, in the UK, there is also a growing interest in sparkling wine from the United Kingdom
Target Segmentation
Market segmentation is the process of dividing a market into segments or groups that have identifiable differences between them. For the wine
industry, we will be using 4 bases of marketing segments divide the UK population. The 4 classic marketing segments are geography, demography,
psychograph and behavioural.
Demographics wise, UK has ranked all the households in a country by disposable income, and classified them into 10 deciles. Consumer reports have

reported that the middle–income deciles, deciles 4,5 and 6, averaged around 29.6% of their income on alcoholic beverages and tobacco (Euromonitor
International, 2011). This target segment has an annual income ranging from ВЈ20,000 to ВЈ30,000. Our marketing plan would be
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Old World Versus New World: the Origins of Organizational...
Old World versus New World: the origins of organizational diversity in the international wine industry, 1850
–1914
James Simpson
Universidad Carlos III de Madrid. Departamento de Historia EconГіmica e Instituciones
Instituto Figuerola de Historia EconГіmica
Abstract:
Wine production in Europe today is dominated by small family vineyards and cooperative wineries, while in the New World viticulture and viniculture
is highly concentrated and vertically integrated. This paper argues that these fundamental organizational differences appeared from the turmoil in wine
markets at the turn of the twentieth century. As technological change endangered existing rents, growers, wine–makers, and merchants lobbied
governments to introduce laws ... Show more content on Helpwriting.net ...
Section one argues that traditional grape and wine production favored small scale integrated production. From the mid nineteenth century producers
had to adapt to three major exogenous events: the integration of national and international markets, the appearance of new vine diseases and
production shortages that these provoked, and the major advances in the knowledge of fermentation and the development of wine making equipment
that produced economies of scale and which allowed cheap table wines to be produced in hot climates. These changes encouraged an expansion of
production in hot climates in the New World and a shift in the locus of production of cheap table wines from Europe's centre to the periphery. Thus
while the four Midi departments and Algeria produced the equivalent of less than 15 per cent of France's domestic wine consumption in the 1820s,
this figure had reached 50 per cent by 1910. Other regions, such as La Mancha in Spain or Puglia in Italy experienced similar changes, although at later
dates. By the turn of the twentieth century, a combination of higher yields and increase in adulteration flooded wine

story
#### this is a very poorly written personal narrative. ##### Short stories I felt her hair on my face, I smell her scent; I slide slowly away from her
so she would not wake. I stopped for a while just to look at her, what a beauty she is. We met last autumn I was doing some repairs in her father's
restaurant; she was and still is helping her parents at the restaurant. Su is waitress and cashier at the restaurant. I had seen her there few times
before, my friends told me that she is married and her husband lives back in home. All I had with her had been just hellos and little small talk at bar.
I had a long day at work and decided not to make dinner at home; instead I went to Su's father's restaurant to have dinner. That night restaurant was
full. Su came in about the same time. She is studying law at the university, this night she came to meet her parents and to have dinner not to work.
There was only one table free I asked if Su would like to have dinner with me so we could get to know each other. At first she insists that she eat at
kitchen, her father said her something what I did not understand after that she accepted my offer. – How are you doing Su? – I'm fine, thanks. How
about you, I haven't see you here for a while, been busy at work? – Yes I've been busy and had short vacation couple weeks ago; I went fishing up
north and visited my mother. – Oh that's nice to hear, how is she doing? – She is fine just getting old keeps forgetting things luckily my

Marketing Strategy Of A New Wine Brand Essay
When introducing a new product or brand to the public a "big picture" must first be established to build a plan that provided step by step guidelines
on the communication plan. Consideration of goals and budget is critical and a strategy built to accomplish goals while being prepared when problems
arise. Ogden and Ogden (2014).
To ensure an effectivemarketing campaign an Integrated Marketing Strategy must be developed to communicate the brand and work collectively with
various tactics to deliver a seamless message to consumers that stand out amongst competition. The objective is to make certain all elements of the
marketing communication including, public relations, advertising, online communication, direct marketing, social media, and sales promotions are a
collaboration of a unified campaign to effectively promote a product, rather than each tactic working independently, and would not have a maximize
effectiveness. CsikГіsovГЎ (2014). This paper will outline an executive summary of a marketing strategy of a new wine brand to a targeted audience
that will incorporate the buyers motivation, psychographics, and demographics. A description of the overall marketing strategy will include
advertising, customer relationship manager and a Public Relations campaign. Finally, a an overall strategy to position the brand against the competition
will be outlined.
Provide an Overview/Executive Summary of the marketing strategy The Executive Summary of the

Competition in the Global Wine Industry:
A U.S. Perspective
Murray Silverman
Professor of Management
College of Business
San Francisco State University
1600 Holloway Avenue
San Francisco, CA 94132
Phone: 415–338–7489
Fax: 415–338–0501
Email: msilver@sfsu.edu
Richard Castaldi
Professor of Management
College of Business
Phone: 415–338–2829
Fax: 415–338–0501
Email: castaldi@sfsu.edu
Sally Baack
Assistant Professor of Management
College of Business
Phone: 415–338–6421
Email: sbaack@sfsu.edu

Greg Sorlien, MBA
College of Business
A U.S. ... Show more content on Helpwriting.net ...
wineries are implementing strategies to compete against foreign producers.
Overview of Wine
The dynamics of the global wine industry are better understood through a brief history of wine as well as an overview of the wine making process.
Some countries have longer historical and cultural ties with wine then others and that can affect the quality and perception of the product in the eyes of
the consumer. Also, the conditions in which the wine grapes are raised and the processes used to make the wine can create a superior wine and
therefore a competitive advantage.
Wine has been a part of Western history since the Neolithic Period (8,500–4,000 B.C.), when cultures first started to develop permanent communities,
and stopped being nomadic hunter–gatherers (U. Penn, 2000). One of the earliest written records of the consumption of wine is recorded in the Bible
and the impact of wine on Mediterranean cultures became more pronounced over the years as the geopolitical situation stabilized in the region under
the Roman Empire. Roman Imperialism helped to spread the production of wine across most of the countries in the Empire, which included most of
North Africa and Southern Europe (Britannica, 2000). During that same era, wine became ingrained in the Christian faith and is still used in Christian
mass today. The close tie between wine and the Christian faith aided to the spread of wine production and wine consumption across Europe

Club Of America Research Paper
What is Clubs of America? Clubs of America is the world's first and foremost monthly gift club specialist since 1994. The company has been
providing subscription services for a variety of consumable gift products such as beer, wine, flower, fruit, cigar, coffee, chocolate and even pizza
clubs. The company is family owned and operated and allows its subscribers to experience and taste products before subscribing them. All their
products are carefully chosen by experts in their respective fields. So if you want the finest of products at the best values and also want to enjoy a
most pleasurable shopping experience then you must shop at Clubs of America. How to use a Clubs of America coupon? You can easily browse for
Clubs of America coupons

China Spirits Market
International Markets Bureau
MARKET INDICATOR REPORT | JUNE 2010
Consumer Trends Wine, Beer and Spirits in China
Consumer Trends Wine, Beer and Spirits in China
п‚„пЂ EXECUTIVE SUMMARY
п‚„пЂ INSIDE THIS ISSUE
Consumer Trends 3 4 4–5 6 7 8 9
Total sales of alcoholic beverages in China were US $105.0 billion in 2009, a growth of 8.1% from 2008. On–trade* sales of alcohol in 2009 were
reported at US $ 51.6 billion, with beer accounting for 40% of sales, wine 28%, and spirits 32%. Off–trade sales of alcoholic beverages in China were
slightly larger than on–trade sales and reached US $53.4 billion. Sales through off–trade channels were broken down as follows: beer accounted for
45%, wine 11%, spirits 43%, and other alcoholic beverages ... Show more content on Helpwriting.net ...
In terms of spirits, rare cognacs, whiskies and imported scotches are becoming trendy, as consumers follow the trend toward high–end products.
п‚„пЂ Although demand is growing for premium products, this has mainly been limited to large metropolitan areas. There is still demand for economy
and domestic products throughout China, and growth for domestic products is still observed in the rural and interior areas of China.
п‚„пЂ Young consumers, particularly educated, middle–class men, are leading growth in the market and trends are appearing quickly as brands become
increasingly important to this fashion–conscious demographic. The number of female drinkers is also increasing dramatically, as female Chinese
drinkers were virtually non–existent in the past.
п‚„пЂ Contributing to growth in alcohol consumption is the increasing number of bars, restaurants and clubs in China.
Going out with friends and colleagues for entertainment has become a part of China's urban culture, influenced by the West, and this practice is

gradually spreading throughout the country.
п‚„пЂ RETAIL TRENDS
п‚„пЂ Small grocery stores are the leading retailers of off–trade alcoholic beverages based on sales value. These stores are conveniently located close
to residential neighbourhoods, which has been the main reason for their success. However, supermarket sales are increasing as they become more
popular and as car ownership

What Makes Ceja Vineyards Successful Like Amelia Get Her...
The different factors have made Ceja Vineyards successful like Amelia get her education (viticulture) related to the Vineyard industry. This factor
contributes a lot toward its success. Furthermore another factor which is important for the success of this brand is that it is family owned business
and every person of this family is involved in this business and taking his/her responsibilities with care. The most important factor which I believe is
the most important one toward their success is that they are involved in both growing of grapes and production of vine from these grapes. So Ceja
Company is well aware of all possible steps to enhance the quality of their products.
2.How likely is it that Ceja will be able to maintain its differentiation strategy in the future? (10 points)
Ceja vineyards passage into the distribution market of the winery may be confronted with a few forces from rivalry. The principal is a danger as
another entrant. As another entrant focusing on the U.S. Hispanic purchaser fragment, they may require Ceja to revamp their premium wine Ceja is
known for. They may acquire considerable incremental promotional costs, and they may lose their quickly developing sales channel of their wine
buying club. Ceja access to distribution channels can be a boundary to section additionally, in view of the new entrants ' have to get distribution for its
item. As another entrant they may need to influence the distribution channels to acknowledge its item by giving

The Temperance Movement Essay
Temperance Movement What was the purpose of the Temperance Movement and Prohibition on alcohol? The Temperance Movement was an
anti–alcohol movement. The Temperance Movement took place back in the early 20th century. The Christian abolitionists who fought slavery also
prayed to the same God to end the scourge of alcohol. The purpose of the Temperance Movement was to try to abolish alcohol in the early 1900's.
"'We Sang Rock of Ages': Frances Willard Battles Alcohol in the late 19th Century" (Willard). The author the of literary piece is Frances Willard and
the literary piece is an autobiography. America should get rid of alcohol because it ruins lives along with the family of that person who is an
alcoholic. The article "'We Sang Rock of... Show more content on Helpwriting.net ...
"For those Americans who did not want to go to the effort of making their own liquor, an army of bootleggers, moonshiners, and rumrunners was
available to supply the nation with all the booze its citizens could drink" (Hanson). Americans could just buy alcohol from bootleggers, moonshiners,
and rumrunners if they did not want to make it themselves because they could find an alcohol seller anywhere. "The Eighteenth Amendment was
intended to reduce drinking by abolishing the businesses that made and sold alcohol: breweries, distillers, winemakers, wholesale sellers, and retail
establishments such as saloons" (Hanson). The Eighteenth Amendment was made to stop alcohol from getting on the streets but it did no use so they
got rid of the Eighteenth Amendment. The temperance movement and the prohibition on alcohol helped stop most of the drinking in the United States
of America. The authors intent on the Temperance Movement was to show how people were trying to stop the Temperance Movement. The people
involved in the stopping of alcohol sales were know where close to stopping it. The prohibition on alcohol was far from being possible on stopping
alcohol consumption in the United States. "In the great arc of American history, it is tempting to view the anti–alcohol forces as a historical anomaly, a
minor obstacle that interrupted the march from

ivey Essay
Yellow Tail
Yellow Tail is the leading imported wine in the US. Introduced in June of 2001 by Australian owned Casella Wines, Yellow Tail sold more than 8.5
million cases in 2008, which is more wine than the next three Australian brands combined. This success has attracted substantial competition. The issue
for Casella is how to sustain Yellow Tail's growth in the face of emerging competition on a limited ad budget.
Yellow Tail competes in the $11 billion dollar USwine industry, which is characterized by a high level of fragmentation and stiff competition. There
are over 6,500 wine brands. E & J Gallo brands command an 18% share of the market and Constellation Wine brands have 13% share. No other brand
has more than a 7% ... Show more content on Helpwriting.net ...
They are unlikely to respond to overt marketing efforts and hard–sell tactics.
Distribution
Yellow Tail's success in US market is attributable in part to its partnership with W.J. Deustsch & Sons, which gave them immediate distribution in 44
states. Deustsch also imports Georges Duboeuf, which often sells at a similar price point to Yellow Tail and makes an annual splash with the release
of its Beaujolais Nouveau. As demand for Yellow Tail has grown, management looked for ways to build its retail presence. Yellow Tail partnered with
warehouse outlets such as Wal–Mart/Sam's Club, Target and Costco. Yellow Tail also has a presence in Whole Foods organic supermarket and White
Hen convenience stores. The goal in acquiring this distribution is to make Yellow Tail available everywhere and for all occasions– from a late night
run to the convenience store to a fabulous, organic meal.
Product Packaging
Yellow Tail's simple and elegant packaging made it easy to understand the varietal being purchased and supported the brand's quality image. However,
Australian competitors have begun to innovate. Banrock Station is exploring the Wine Box and The Little Penguin has begun distributing single
serving wine six packs. Yellow Tail management wondered whether it made sense to offer a twist off top instead of the cork to enhance the
convenience of a brand that was consumed everywhere. Yellow Tail was also considering the introduction of wine six packs

Chilean Wine
9–503–044
REV: NOVEMBER 17, 2005
DAVID ARNOLD HOWARD STEVENSON ALEXANDRA DE ROYERE
MontGras
Export Strategy for a Chilean Winery
In November 2001, Patricio Middleton, CEO of ViГ±a MontGras, a $7 million Chilean winery, was driving through the Colchagua Valley to meet
American journalists from Wine Enthusiast magazine. Looking at the endless vines that surrounded him, he wondered how those newly planted grapes
would find a market. Chile, the world's 10th–largest wine producer, had enjoyed an export boom in the 1990s and had grown to become the
fourth–largest wine exporter, its wines positioned mainly in the lower end of the fine–wines price range. (See Exhibit 1 for world wine production and
exports, and Exhibit 2 for price ranges.) ... Show more content on Helpwriting.net ...
Nevertheless, the industry remained fragmented, with the largest player, Californian E&J Gallo, accounting for 1.5% worldwide market share.1 The
industry was also in transition at the consumer and distribution levels.
Old World versus New World
The Old World wine industry, centered on France, Italy, Spain, Portugal, and Germany, was characterized by long
–standing traditions of wine
production, industry fragmentation, high levels of regulation from production to labeling and marketing, and strong domestic markets. Most Old World
wines were made from a blend of different grapes and were named after the growing regions themselves, such as Bordeaux, Chianti, or Rioja, which
resulted in considerable complexity of designation–for example, the French regulatory system included 450 different apellations d'origine controlГ©es
(AOCs, or registered origin names). The Old World philosophy of wine production was based on the importance of terroir (terrain), which assumed that
every vineyard was unique because of differences including soil, microclimate, topography, and the skill and practices of the winemaker. The New
World wine industry, dominated by Australia, the United States, South Africa, Chile, and Argentina, was more concentrated and more focused on
exports. In addition, the lack of stringent regulation in the New World had spurred innovation in production processes and a more scientific

The Tampa Museum Of Art Essay
There is no denying that the fast–paced life so that their monotonous life and no momentum. Art adds vivid colors to our dull and monotonous daily
routines. It is not required that art is something static in motion but in thought. A single painting could mean millions of different things to different
people. It is the value of possibility and of perception that is so important. Tampa Museum of Art which is a good platform to show the glamor of art.
On October 28, 2016, I visited the Tampa Museum of Art in downtown Tampa. Located in the heart of downtown Tampa, the museum serves as the
focal point of Tampa Bay's lively creative art district. With three main exhibits set up, the Tampa Museum of Art highlights important pieces
representing different time periods. Today, I want to talk about the Classical World section. There are many characteristics of art, including the ancient
cultural relics, images, and sculpture from the ancient Rome, Greece, and other Mediterranean regions. Ancient objects from these areas such as pots,
jewelry, and sculptures. Many of the pots had scenes and figures painted on them, many of which were significant historical events and mythological
events.
The study of Greek sculpture is a complex relationship of Roman sculpture. And a large number of Roman sculpture, especially in the stone, survives
more or less intact, it is often damaged or piecemeal; life–size bronze statues are much more rare, because as most have been recycled for their metal.
The

Chamber Street Wine Research Paper
Last week I have visited Chamber Street Wines located at 148 Chambers Street in Manhattan. They opened in June 2001, by David Lillie and Jamie
Wolff. According to their webpage they opened the store with idea that, "New York might support a shop that indulged their love for naturally made
wines from artisanal small producers. "When I walked in the store I saw an employee at the register. He was very friendly and asked me if I need any
help in choosing anything in the store, I have explained that I came to visit from my Wine and Beverage class and he was very kind to take his time to
explain to me how everything was set in the store. Behind their counter they had different types of liquor such as Vodka, Whiskey, Coniacs, Rum,
Tequila and more.

The Importance Of Signing Up For A Wine Club
Branding
Aligning a strategic partnership with wine club members and creating excitement and romance in developing wines can increase brand loyalty.
Customers like variety and without it will look for new wine clubs.
When a winery allows members to pick up wine at the winery it creates entertainment, by offering exclusive privileges it boosts their egos, and
providing the best wines in club offerings is prestigious. Including tips from the Master Chef or Gardner, facts about wine making, and all the news
from your winery when shipping wines, only adds more value to the club in the eyes of the club member (Teaff, 2005).
The industry has turned from wine marketing to wine storytelling (Maker, 2015). Associating wine storytelling with ... Show more content on
Helpwriting.net ...
A winery should decide what to do depending on their brand and what makes sense for them in creating a memorable experience.
Events are important revenue generators, too. It is a way to bring the local community together and for the consumer to get to know the farmers and
fellow wine club members. The market position focus for wine clubs is to continue to improve the club by including musical events and films, starlight
suppers, harvest lunches, yoga in the vineyards, winemaker dinners, and family oriented activities such as a summer vineyard hike.
As the industry changes, wineries offering wine clubs must also change, and always promote the wine club as something fun to do. Fresh ideas and
changes to wine will ensure the club keeps up with consumer tastes, competitive pricing, and sustainable farming practices. As more consumers
formulate ideas based on website information in making decisions to visit a winery on an upcoming vacation, a well–written website is important.
Most wine club members are tourists with only about 20% being "day trippers" (Penn, pg. 73). Therefore, use good strategy when developing a
website and hire professionals (Williamson, 2014). Furthermore, wine club members enjoy wine and make it almost a hobby. For some collecting wine
is a "cultural and educational experience" (Williamson, 2014). Providing what a wine club member needs and desires, can deliver greater commitment
and interest to the wine, leading to purchases

Analyzing The Manufacturing Process Of Whisky
Alcoholic Beverages
Whisky
Alexandra Moore 1411491 22/01/2015
This report will be illustrating the manufacturing process of Whisky.....
Table of Contents
Alcoholic Beverages –an introduction3
Whiskies3
Alcohol and Health3
Guidelines3
The Effects of Drinking Alcohol3
Who is the consumer?4
How Whisky is made?4
The Process4
The Materials Used4
Malting5
Grinding5
Mashing5
Fermentation6
Distillation6
Aging7
Limitations7
Alcohol Regulations8
Retail Regulations8

Manufacture Regulations8
Conclusion8
Works Cited3
Alcoholic Beverages –an introduction
Alcoholic beverages have been around for thousands of years, some Stone Age beer jugs show that fermented beverages were being produced as
early as 10,000 B.C.[Hanson, David J. 1997]. In the past beer was used as a substitute to drinking water, it was considered safer due to the
unsanitary ways that water was delivered, as the process boiled off any bacteria [Cahill, Mero M. There are many different types of alcoholic
beverages on the market, these are classified into the following groups beer, wine and spirits (Alcoholic Beverages).
Beer – According to [Motarjemi, Yasmine Moy, Gerald Todd, Ewen. 2014] beers 'are alcoholic beverages brewed from germinated barley (malt), hops,
yeast and water.' It is also stated that beer can be dated back to 9500BC, making it one of the worlds oldest prepared beverages.
Wine – According to [Motarjemi, Yasmine Moy, Gerald Todd, Ewen. 2014] wines 'are alcoholic

Wine Apellation Research
Wine Appellation Research
App. 1: Dole de St–Leonard Appellation: Central Valais Region: Valais Village: Saint
–Leonard Estate Vineyard/ Grand cru: N/A Grape Varieties:
Gamay and Pinot Noir Country: Switzerland Sub–region: Sierre District
Climate Conditions: In Valais, the rainfall is low but the annual hours of sunshine are the highest in the country. Which lead them to enjoy a favoured
climate benefitting from both sunshine and dry weather with mild temperatures late into autumn. Nevertheless, this canton is subject to a multitude of
microclimates due to its complex and tortuous relief as well as numerous local winds. In St–Leonard, there is the Lienne River which runs through the
village and an infamous underground lake along the ... Show more content on Helpwriting.net ...
Red wine, given ruby to dark red with garnet highlights, promising a richly aromatic, well–structured wine.
Type of wine:
Character of the wine: Full–Bodied Red wine, harvest by hand with the process of fruit selection beginning in the vineyard, and transport of the
selected grapes to the chai in small, 30 kg crates. The vinifications take place in thermo–regulated concrete vats for an average of 21 days. Malolactic
fermentation takes place in barrel. After the malolactic fermentation stage, all the wines are carefully matured in oak casks of which 70% are new for
about 15 months. The wine is full bodied Pomerol, without the ripeness, elegance and concentration the better wines from the region often display.
Grow in Single 11 hectare Pomerol vineyard. Nose: A powerful bouquet asserts the wine's personality with pronounced aromas of violets (from the
Merlot) and truffles. A distinguishing feature is the very board spectrum of fragrances ranging from red fruits and animal notes to noble hints of
leather. Palate: The wine's aromatic richness and complexity are confirmed on the palate. The young wines are supported by powerful structure and
remarkable persistence, developing in strength over the years. Older wines acquire a rich, smooth, silky character in perfect harmony with their
aromatic expression.

Mondavi Analysis
Robert Mondavi and the Wine Industry Analysis EXECUTIVE SUMMARY The Robert Mondavi Winery became one of America's most innovative,
high–quality winemakers in the late 1960s and early 1970s. There are over 1 million wine producers worldwide and no winery accounted for more
than 1% of global retail sales. Because of this and the fact that there are many substitutes, there is an issue to try to gain economies of scale and
become a leader in the wine market. Wine tends to stay it its local region, which makes it harder to compete with its substitutes. In the strategic
analysis portion of this case analysis, we discuss Porter's Five Forces and how they affect the Robert Mondavi Winery. We conclude that in order for
the winery to stay... Show more content on Helpwriting.net ...
Wine consumers hardly think about price when it comes to buying. For the lower grad cheaper wines, the power of the buyer is greater; but when
in comes to premium brands of wine, the power of the buyer is low. 4. Threat of New Entrants The treat of new entrants is low. The cost to start a
vineyard is really expensive. Most wine firms have been around for a while and are some sort of family business or a major corporation. So their
industry know–how, economies of scale advantage, and learning curve cost advantage makes them hard to imitate. Plus when you start a vineyard,
there is no payback for at least five years. 5. Threat of Substitute Products The treat of substitute products is high for the wine industry in general.
Wine is not the number one alcoholic beverage in the world. Consumers drink beer, liquor, distilled spirits, and other drinks when wanting to
consume alcohol. Vineyards are now being bought out buy liquor and beer companies, such as Gallo and Diageo. There are many substitute
products for wine. PROPOSED SOLUTIONS In 2001 there were over 1 million wine producers worldwide, and no firm accounted for more than 1%
of global retail sales. Because of this, it would be nearly impossible for the Robert Mondavi winery to dominate sales in any region. Due to Mondavi's
efforts, the winery became one of America's most innovative,

Virginia's Winery Business Plan
Virginia's Winery Business Plan Example 111 Winery Lane Churchville, VA 11111 Phone: (111) 111
–1111 Email: virginiaswinery@gmail.com Website:
http://www.virginiaswinery.com Owners: William and Wendy Vine Table of Contents Table of Contents
................................................................................................................................................................... 2 Executive Summary
............................................................................................................................................................... 3 General Business and Industry... Show more
content on Helpwriting.net ...
11 Operations Staff Estimate................................................................................................................................................. 11 Scheduling
........................................................................................................................................................................ 12 Plan of Operations
............................................................................................................................................................... 12 Timeline
........................................................................................................................................................................... 12 Hours of Operation
.......................................................................................................................................................... 12 Suppliers
.......................................................................................................................................................................... 13 Production Process
........................................................................................................................................................... 13 Bottling and Labeling Process
........................................................................................................................................... 14 Storage Process

The Brotherhood Of Ice Wine And India Doesn 't Go Back Ages
MARKET AUDIT AND COMPETETIVE ANALYSIS
The tale of the brotherhood of Ice wine and India doesn't go back ages; it is still fairly
new to the composite culture of the country and is making its place firm in a very short
period of time. As previously discussed India residing over 1.2 billion residents, being
the second most populated nation in the world has approximately one–sixth of the
consumer base market. The Indian economy shows scope of tremendous growth in
terms of opportunity and development.
CUSTOMERS
The growing Indian economy dominates the Southern Asian section with its urban
centres backed by private sectors which grow not only with its knowledge capacity but
also technologically. With the availability of... Show more content on Helpwriting.net ...
Estimates touch the numbers of 25 million
which increases numbers, even as we discuss, as the population matures. This maturing
youth has shown greater scope as they tend to look beyond the geographical boundaries

and acquiring new tastes of wine.
The youth, as discussed above has a segment of young working women who have shown a
bend towards wine because of its light nature and such being socially an acceptable
beverage; the professional women form a larger category of buyers than the other
women.
The urban section representing the wealthy section accounts for the majority
consumption of wine in the country and the growing sector technologically as well are an
important centre of wine consumers.
CHARACTERISTICS OF THE MARKET
India is a maturing country, which still acquires and follows trends from across the
globe. A country with 28 different states that think and speak differently ought to see
a difference in eating and drinking habits. There also lie differences in opinions of
thoughts which diversify the Indian market a lot.
The consumers overall though, now seek a better quality of life, thereby the spending
on food and drinks have seen a rise and more emphasis, which includes wine as well. A
higher life quality is sought so do the pockets go deeper and premium

How Wine Laws Regulate The Growth Of Wine Were The Ancient...
Brandon Wiles
Tony Johnston
ABAS 2500
Research Paper
November 1, 2016
US Wine Laws
The first known people to regulate the growth of wine were the ancient Romans. The Romans found that wine grew best in higher elevations and off
the ground; as well as in certain regions. The practice of regulating wine carried on to recent history and modern times with France and other European
nations heavily regulating wine production. Additionally, new world wine nations– like the United States and Australia – have implemented laws
regulating the production, distribution and sales of wine. In the United States, wine laws vary in federal, state and local realms. Wine laws in the
United States regulate what appears on the label, how it is distributed, where and when it can be sold, and intellectual property. American consumers
in 2016 are able to order nearly anything their heart desires through services such as Amazon or wine clubs that deliver goods directly to their door.
Additionally, consumers are able to order directly from a retailer or manufacturer from another state over the phone or online and have the product
shipped for little cost. This development is essential to the growth and stability of a healthy economy. While many products are easily accessible, some
are not; most notably, wine and other alcoholic goods. The severity of this issue varies state–by–state. In 1933, the Twenty–First Amendment to the
United States Constitution was ratified, ending Prohibition nationwide.

Love Cork Screw Llc ( Lcs )
Love Cork Screw LLC (LCS) is a small, fairly new wine & distilled beverages wholesaler based in Las Vegas, Nevada. The product line includes
varieties that offer the sophisticated and novice wine enthusiasts a range of choices for any palate. Each sleek wine bottle is colorful, whimsical and
fun. Additionally, LCS offers 2 types of Scented Candles, each with a unique name and the "Lampley" Cigar, a high end Dominican cigar that serves
as the perfect complement to have a full "Love Cork Screw" experience. The Love Cork Screw brand has risen in popularity since its launch in 2013,
landing at over 40 Chicago–area restaurants and retailers, including all local Mariano 's Fresh Markets.
Revenue
According to Dun & Bradstreet (n.d), Love ... Show more content on Helpwriting.net ...
For every employee, Love Cork Screw LLC brings in an estimated $66,666 in revenue a year, which is 7% less than its wholesale wine & distilled
beverages competitors in the United States (where the median is $72,000 per person). To put this in perspective, the typical company in the United
States brings in $57,000 per employee, suggesting that companies in the industry generate more revenue per employee on average.
Beer, Wine & Distilled Spirits Wholesalers Industry Profile
Companies in this industry distribute beer, ale, wine, and distilled spirits on a wholesale basis. Major US companies include Charmer Sunbelt Group,
Glazer 's, Reyes Holdings, Southern Wine & Spirits of America, and Wirtz Beverage Group. Demand for beer, wine, and spirits is increasing in
emerging economies worldwide and creating opportunity for alcohol wholesalers. Africa, the Asia/Pacific region, and Latin America are key growth
markets for the alcoholic beverage industry. The US beer, wine, and spirits distribution industry includes about 3,400 companies with combined
annual revenue of about $135 billion. Key growth drivers include technological advances in distribution and a growing interest in locally produced
and distributed wines, beers, and liquors. Suppliers and customers of beer, wine, and spirits distributors are covered in separate profiles for Breweries;
Distilleries; Wineries; Bars & Nightclubs; and Beer, Wine, and Liquor Stores.
Competitive Landscape

Blahh
Market size
The U.S Wine market has been claimed as the largest market in the world by Wine Institute representative and CEO Robert P. This industry is highly
fragmented and relatively large with a total of $17 billion in revenue as of 2014. There are currently about 1,800 established wineries in the nation,
with half of these located in California. Wine sales from all distributers in the U.S have seen a record increase in their sales of 9– liter cases totaling
360.1 million worth $34.6 billion. 58% of those sales were attributed to California, the leading wine producing state in the nation. California had a total
of 250.2 million cases distributed worldwide. 90% of the industries revenue comes from California. The other top wine ... Show more content on
Helpwriting.net ...
This growing demand has added to the attractiveness of the industry with many new producers entering the market. US Wine producers have also been
able to establish an improved reputation among experts and are now becoming more accepted internationally. Wine producers have managed to make
their products more accessible to consumers, offering them through a wider array of distribution channels. In relation to foreign competitors, US wine
consumption is still small, with Americans consuming less than 3 gallons per person, demonstrating more room for industry growth. Wine sales
through eccomerce and other direct to consumer sales have also experienced rapid growth. Laws facilitating direct–to –consumer shipments have
helped in the increase of distribution of wine eliminating the need for other distributers.
Number of rivals (buyers) and their relative size look at major competitos
The top wine producing firms in the U.S include E&j Gallo Winery having around 22.3% market share, constellation brands inc. 17.4% market
share and the wine group inc with 8.5% market share. The US wine industry faces competition from foreign producers such as france, spain and Italy
being some of the top producers, accompanied by argentina, Australia, and Germany. Some of the industries top foreing competitors in wine–making
include Gruppo Italiano Vini (Italy), Distell Group (South Africa), Veuve Clicquot Ponsardin (France), and ViГ±a

International Wine Marketing Plan
The Situation Analysis
CUSTOMERS
Customer Analysis in the United States: The Scarborough Wine Market Report recently released new research on the average American consumer of
wine. The report states that within the last three month, approximately 39% of all Americans over the age of 21 have purchased a bottle of wine. In
addition, 33% of purchasers have a household income of over $75,000. Furthermore, of those surveyed, 39% of purchasers had attended at least some
college. The report went on further to state that 25% of purchasers were between the ages of 21–34 and 45% of purchasers were between the ages of
35–54. In a recent annual Yankelovich MONITOR survey of American adults, research has found that wine consumers exhibit... Show more content on
Helpwriting.net ...
They have higher disposable income and they would enjoy high quality wine either in formal dinning or socializing events. It is true that Taiwanese
consumers are very sensitive about price; however, they are willing to pay premium for quality goods.
COMPETITION
Competition Analysis in the United States:
Domestic:
The competition found within the United States is comprised of two distinct categories: national and international. The national aspect of competition
is composed of several key states. Each state has numerous wineries, which compete both directly and indirectly within the wine market. California:
California produces the largest amount of wine within the United States, accounting for approximately 90% of all American production. In 2004,
wineries in California numbered over 1,600.
Washington:
Washington falls into the 2nd position with a 2% market share of all wine produced within the United States. In 2004, wineries in Washington totaled
over 323.
New York
New York is the 3rd largest produced in the United States with a less than 2% market share. In 2004, there were 203 wineries operational in New York.

Within each of the top three wine producing states, many wineries stand out on numerous award lists. These ranks change dramatically over the

Stone Creek Vineyards Analysis
March, 2002
STONE CREEK VINEYARDS
2000
"If you accept my offer of $11 million dollars, the employment agreement will allow you and your sister to remain as managers for the next ten
years. You will be able to continue to define the styles and tastes of Stone Creek's red and white table wines, just as you have been doing for the last 9
years and you will be able to implement plans for developing and expanding these brands throughout the United States. Yet, you will be relieved of
ownership and financing responsibilities. Together we will continue to build our brands, expand our production and distribution, and move towards
producing fine wines for the higher end of the premium market segment."
This was the essence of the proposal ... Show more content on Helpwriting.net ...
By the late 1990's, more than 1500 wineries were in business, yet the top 20 produced approximately 90 percent of all American wine, by volume, and
85 percent, by value, at wholesale. Of these larger firms, a few were publicly held, with readily recognizable names: Robert Mondavi, Beringer, and
Canadaigua. Probably the most well–known large firm was the privately owned and operated E & J Gallo Wine Company. Best known for its large
production of less expensive wine labels, the firm had been expanding into the premium varietial market segment with it's widely acclaimed winery,
Gallo of Sonoma.
Consolidation among wineries began to accelerate in the early 1990's, as larger producers decided to buy smaller ones in order to achieve greater
economies of scale in marketing and economies of scope in gaining access to more varied distribution channels. Larger wineries could then become
more effective in negotiating favorable selling terms with the small number of large, regional distributors. The "consolidators" were generally public
firms that were able to offer predominantly family–run wine businesses a means to greater liquidity of their investment in larger, more diversified
operations. Concurrently, the attractiveness of California's wine industry to entrepreneurs continued un abated as new, small operations were started
each year.
The wine industry was capital intensive. In addition to land and vineyards, a firm needed
investments

Wine Industry
[pic]
Wine & Spirits
Industry Analysis
Team 6
SMBA 04 Strategic Marketing MKT 606 November 22, 2008
Hayden Olson, Natanyi Carter, Maurice Campbell, Natasha Mohl, Tameika Dozier, Majed Soboh, Allan Topher
[pic]
Table of Contents
Executive Summary3
External & Internal Environment4
External Environment4
Technological Trends4
Consumer Trends5
Governmental Trends5
Economic Trends6
Opportunities6

Threats7
Internal Environment7
Strengths7
Weaknesses7
Market/Submarket Analysis8
Submarkets8
Market Trends8
Distribution Channels9
Customer Analysis10
Wine10
Spirits10
Competitor Analysis11
Direct & Indirect Competition11
Top Three Competitors11... Show more content on Helpwriting.net ...
Amazon.com is currently working on an online store that would sell wines direct from the manufacturer to the consumer.
Consumer Trends
More people are drinking wine today than they have in the past. This growth has been predominately in the Baby Boomer and Millennial demographic
segments. Millennials represent 32% of the "core drinkers." Many of the wine and spirits companies are targeting a younger generation through
sponsorships and promotions in trendy night club hot spots. It appears that the Millennials behavior is moving in a similar fashion to the Baby
Boomers in their alcoholic beverage preferences. Due to the mere size of the Millennial generation this trend seems to be crucial for future profitability,
and the success of the companies that can compete for these consumers. We will be examining other consumer tends such as healthy lifestyle, green

production, and aspirational buying will be examined further in the market/submarket analysis section.
[pic]
Governmental Trends
The regulation of alcohol has always been a sensitive issue. As the world continues to become a global marketplace, the task of keeping track of the
various regulations is becoming increasingly difficult. Here in the United States each individual state is responsible for regulating alcohol sales and
the means by which it is sold. Each state taxes the sale of alcohol differently. The differences in the state's requirements make it cost prohibitive for

Rfid in Wine Industry in France
EXECUTIVE SUMMARY
France is the biggest wine producer in the world (7–8 billion bottles sold in 2010). 17% of French drink wine regularly,which is a total of 9.35 million
people. We identified that buying wine requires knowledge of the different kinds of wine and that many consumers find it difficult to get the
information when they want it.
Our team has identified this pain point as an opportunity to launch our product using smart phones and RFID technology on the wine bottles. The
solution is an application on a smart phone which allows the end user to scan the RFID tag on the wine bottle in order to get real–time information on
the wine bottle, instant access to any promotion available and consumer ratings of the wine.
The RFID ... Show more content on Helpwriting.net ...
With our segments of targeted application end–users, there are around 17% of 55 million people are frequently wine drinkers in France, we estimate
that 10% of them will be the innovators who start to use our application fast, that will give us the end–users to be 0.94 million. Our application will be
very efficient in functioning, fast access to specified and detailed wine information and interactive reviews sharing within 2 minutes. The easy use will
enhance the market penetration speed. With higher frequency of application usage among our end–users, our customers (wine retailers and wine
producers) will increase. We expect to start with 5–15 wine retailers and producers in first year and add to 20–50 in second year, 50–100 in third year.
Market Penetration potentials
The French wine market is at its stable stage now, not fast growing anymore, but still with large volume of consumption. We will start our marketing
by key activities and relationships we can build with our customers, with all the sales effort and partnership with RFID suppliers, we assume that our
market share will grow very fast from niche to 30% in the third year.
PEST assessment
Political – normally, political factors will not affect people 's mood and habit of drinking wine, if anything bad or good, it perhaps can stimulate the
consumption, but we need to

Causes Of Alcoholism In The United States
Alcoholism is an issue in the United States, Germany, and Italy among teenagers and adults. Teenagers are consuming alcohol at a younger age and
getting more addicted to alcoholism than adults. (Allamani, 2008) (Grant, 2012) (Rosta, 2004) There are different types of prevalence among these
three states all three states talk about alcoholism being a disease, what they don't know that there are many reasons and causes why people consume
alcohol. Germany stated that the reason for alcoholism is due to physical and psychological disorders. (Rosta, 2004) This is also a lifestyle that
people in Germany go by from consuming alcohol day by day in their everyday lifestyle. For alcohol users, this is their everyday habit just as cigarette
smokers have ... Show more content on Helpwriting.net ...
(Grant, 2012) In Germany, it shows that doctors have done surveys among the people who suffer from alcoholism next survey they work on they
need to show the population amount of people in that state. (Rosta, 2004) In these 3 countries, most people are suffering from alcoholism issues as
mention, in the beginning, many of these issues must do with family problems or their economic issues. More organizations need to be open to
students, for example, after school programs that will help them talk about the problems they are having and what type of help they can get. Another
option to camp during the weekend many kids have nothing to do but get themselves into trouble free camps will be a great thing for these teens.
Adults need to attend counseling sessions for any problem they might have going on this means affordable counseling for the family's and therapy's
that they might need to better their life and leave behind the alcohol that's damaging their minds and lives. More therapy for families with alcoholism
and school programs that talk to kids about the effects of alcohol. "SAY NO TO ALCOHOL

Ceja Vineyards Marketing Analysis
Ceja Vineyards' Decision to Directly Market to the Hispanic Community Analysis
Ceja Vineyards' Decision to Directly Market to the Hispanic Community Analysis
The Case Study, "Ceja Vineyards: Marketing to the Hispanic Wine Consumer?" by Armand Gilinksy Jr., Linda I. Nowak, Cristina Santini, and
Ricardo Villarreal deSilva (2010) outlines a critical decision a small, family owned winery in California is facing. The winery, Ceja Vineyards, is
located in the Carneros region and is equally owned by four Mexican born immigrants of farm workers.
Amelia Moran Ceja, President, and her husband Pedro Ceja, Artistic Director, along with Pedro's brother Armando Ceja, Winemaker and Vineyard
Manager, and his wife Armando Ceja comprise the... Show more content on Helpwriting.net ...
Their wine club members receive a discounted retail price, but Ceja Vineyards could introduce a "Rewards Program" for recruiting new members.
The wine market has exploded in the 2000s, and has produced quite a few Threats for Ceja Vineyards.
Competition has become fierce recently as the number of wineries grew by 26% from 2004–2007.
The "three–tier system" for distribution does not favor small wineries. It places a different tax rate dependent on state, and the "Big Five" distributing
companies hold 52% of the distributing market. Boutique distributors are not able to operate in all states, and are always at threat of being purchased
by the major distributors.
Ceja Vineyards has done well for itself so far, but there is always the threat of growing too fast, without the required demand.
The SWOT analysis shows a very high amount of strengths and opportunities that would suggest an aggressive strategy if not for Ceja Vineyards
personal business strategy of slow growth.
Porter's Five Forces Porter's Five Forces was next used to determine the competitive environment. The Five Forces method is used to determine a
company's profit potential for a particular industry. The Threat of New Entrants – High. Despite the high start–up costs, and that vineyards and
wineries are a long term investment, it has not stopped people from joining the market. In 2006–2007, 12,000 new brands were introduced to the
market. The number of imports in

Market Segment Analysis to Target Young Adult Wine Drinkers
Market Segment Analysis to Target Young Adult
Wine Drinkers
Elizabeth C. Thach
School of Business and Economics, Sonoma State University, 1801 E. Cotati
Ave., Rohnert Park, CA 94928. E–mail: Liz.Thach@sonoma.edu
Janeen E. Olsen
School of Business and Economics, Sonoma State University, 1801 E. Cotati
Ave., Rohnert Park, CA 94928. E–mail: Janeen.Olsen@sonoma.edu
ABSTRACT
Consumer segmentation in the wine industry takes on many forms: demographic, geographic, behavioral, and others+ In the United States, one of the
most promising new demographic segments is the
Millennial or Echo Boomer segment, which is being targeted by many consumer industries due to its size and buying power+ For the wine industry, this
group currently fits ... Show more content on Helpwriting.net ...
geographic, which is based on where the customer lives, such as country or city; ~2! demographic, which is based on age, gender, income, social
class, and so on; ~3! psychographic, which is based on lifestyle and personality; and ~4! behavioral, which is based on occasions, benefits, usage rate,
readiness to purchase stage, and so on+ ~ Zikmund, 1999!+
In the wine industry, some of the most extensive research on market segmentation has come from Australia+ One of the premiere studies was that of
McKinna, in which he focused on the geographic segment of consumers in the South Australian wine industry, and then was able to divide this
consumer grouping more specifically into a psychographic segmentation based on five wine lifestyles ~ McKinna, 1986!+ This research was further
expanded upon and empirically validated by a cadre of other wine marketing researchers ~ Bruwer, Li, & Reid, 2001; Hall & Winchester, 1999;
Johnson, Ringham, &
Jurd, 1991; Spawton, 1991a!+ The most recent empirical findings using this lifestyle segmentation suggest that the following five consumer segments
are confirmed in

Winter Warmer Persuasive Essay
Looking to warm up your winter? As winter approaches, hundreds of thousands of snowbirds are preparing for their annual move from the north,
escaping to warmer climates. Of course you will be spending more than three months far far away from the long, cold winters of the North, but are
you sure which destination is the right one for you? Whether you are moving South or West in search of warmer climates, each state has its delicacies
just waiting for you to enjoy. Choose wisely.
Check out eight states that will make your winter warmer.
1.Arizona– It's hard to resist the idyllic landscapes, scenic splendor, tranquility and endless blue skies of Arizona. From outdoor enthusiasts to wine
connoisseurs; bird watching and shopping, this state ... Show more content on Helpwriting.net ...
Texas–The Lone Star State is certainly a popular destination for those RVers escaping the frigid winter months of the north. Many snowbirds drive
down in RVs enroot to RV parks ranging from small to enormous. If you enjoy highly organized activities with crafts and dancing, the larger RV
parks are just for you. If you like square or line dancing, this is the place to kick up your heels and start dancing. If you enjoy exploring wild life;
the small town of Rockport attracts bird watchers from all over the world to visit the famed Aransas National Wildlife Refuge, home of the
endangered, migrating whooping crane and other wildlife species. If butterflies are your favorite, Marble Falls is a great place to watch monarch
butterfly migrations in mid–October or Colorado River waterfalls flowing over marble outcroppings. Full of natural beauty, Texas is sure to keep you
busy during the winter

Robert Mondavi and the Wine Industry Case Analysis
Executive Decision Making & Strategic Analysis
Robert Mondavi and The Wine Industry,
HBS 9–302–102 (Case 1)
Post–Class Analysis
Individual Assignment
Student: ГЃlvaro Toro
I. Executive Summary
On May 2001, Michael Mondavi took over the position of chairman of Robert Mondavi Company, as well Greg Evans assumed as CEO. They
company was founded in 1966, and has became one of the world's finest and most innovative winemakers, currently having sales for 480 millions, and
firm's market value about $ 600 million.
The executives estate that, as the competitors spent considerable amount of money pursuing aggressive acquisition strategies, they are doing well on
the track of organic growth of its premier brands, as they note ... Show more content on Helpwriting.net ...
In the case of retailers they are "on–premise" (restaurants, hotels, pubs, etc.) and "off–premise" (supermarkets, wholesale price clubs, mass
merchandisers and liquor stores). This three tier model was mandatory in USA to avoid organized crime, and is not longer mandatory in several
estates, as well as many countries, but this structure tends to exist.
Wholesaler distributors. The current trend is the concentration in both wholesalers and retailers. In the case of USA, today the top 5 distributors
control 33% of the market, and the top 10 control 45%. This high concentration supposes higher buyer power, as they buy larger volumes. In this
scenario some producers have their own distributors, like Gallo. In other markets, this is also a trend, as Europe, where large firms, particularly the
leading breweries, dominate the alcoholic beverage distribution. In this sense, the buyer power is high.

Retailers. The current trend, further than the wine market, is clearly the concentration of the "off–premises" retailers. The well known Wal–Mart and
others became very large retailers, concentrating as well high bargaining leverage. For example, Costco is currently the largest wine retailer in the U.S.
The same concentration is happening in the "on–premises" buyers, where many large hotels and restaurants chains are purchasing wine centrally rather
at locally, increasing their buyer power.
Thus, the retailers buying force is also

Le Club Francais Du Vin
Club FranГ§ais du Vin Case study
Inventory Management
"The Club FranГ§ais du Vin" case study
This case study discusses ordering and forecasting process of the wine company Club FranГ§ais du Vin. As the name suggests, this is a French
company that offers French wines to the consumers trough catalog offers. The main catalog is the Etiquette, which includes a selection of 30 to 40
wines that the clients can then choose and order by mail, phone, fax or by internet. The members also receive other two leaflets, La Selection (shows
three recommendations for the season) and La Cave (consists of a list of wines and corresponding prices, that are available also – this are mainly
leftovers from the previous season and are heavily discounted).
The ... Show more content on Helpwriting.net ...
Although if they cannot sell in the appropriate (if they have to sell at discount), they will incur in this cost of capital; * We assume the cost of capital
to be a stated annual rate to facilitate calculations; * As stated in the guidelines, we also assume that the mean of the demand is equal to the product of
the mean of the forecasting error and the forecast itself, and the same for the standard deviation of demand; * To compute the lost function we use the
following formula: UNL(z)=f(z)–z(1–F(z))
Now that we have exposed our assumptions, we can start going into more detail on the case itself. First, as this is an inventory management case study,
we are going to determine the optimal order quantity of each type of wine, so that afterwards we can make include a more financial view of the problem
and make some recommendations.
Optimal order quantity:
To compute the optimal order quantity of each wine we firstly needed to compute the unit cost per bottle and the salvage value of each. From the
description of the case we could easily identify that the unit cost of each bottle was 50% (gross margin) of the price plus the 1,25в‚¬ per bottle of the
transportation costs. With this we computed the unitary cost of each type of wine.
Afterwards we needed to compute the salvage value. Here the calculations aren't that simple because we have to account

Lowering The Drinking Age Act Essay
Lowering drinking age
California Passed the drinking age act in 1984 for all consumers of alcohol had to be 21 years of age to buy and consume. Was this a good idea? Is
this making young teens stay away from alcohol, and making our cities safe? Age limit should be lowered to 18 years of age because there should
be no reason why try to keep teens away from something that they are going to get one way or another. Many teens get alcohol from older siblings,
seeing parents, and being influenced by other friends at school or outside just to fit in or become popular at school. Teenagers are more likely to get
alcohol no matter what age they are if they want to get it they're going to get it. Not only can alcohol hurt them without knowing the responsibilities
that comes to drinking and how much to consume or when to stop. Germany's laws allow 14 year olds to consume wine, and beer, with the supervision
of parents and show them how alcohol is taken and how it's consumed in a responsible way. Other countries have shown that lowering the age limit to
consuming alcohol has better their economy, and as well having less car accidents due to drunk drivers. As well, many Countries around the world
allow young teens to get married without knowing what's the risk of getting married and what responsibilities it comes with but not drink alcohol
because it's dangerous and harm. The goal is not to take alcohol away from teenagers, but to show them to become responsible when consuming alcohol,

What Is The VRIO Analysis Of Frog Leaf
Student ID:
The company's strategy is to create a premium brand of wines, targeting to "green – customers", through sustainably environmental – social approaches.
The company has already adhered to pre – 1970 Napa Valley winemaking traditions such as dry farming, which involved growing grape vines without
drip irrigation systems. As a result, minimal water was used while the wine tasted more European style and more favored. Furthermore, pursuing the
EMS projects, Frog's Leap used both organic and biodynamic technique to grow grapes and produce its wines in order to save cost, get high quality
sources of grapes, and benefit the environment as well as its employees. This company also developed geothermal and solar power system to ensure
energy self – sufficiency ... Show more content on Helpwriting.net ...
In terms of value, the differentiation through best practices under Environmental Management Systems has added value to Frog's Leap. As a result, this
company can take advantages of lower production costs, high–quality product, excellent brand image as an environment –friendly –company and
employee satisfaction. Frog's Leap also benefited from its full–time, year – round offers and benefits to its employees. Its employee's satisfaction
without any worries on incomes, housing, schools for kids, leads to high productivity, low operating cost because of low turnover rate and dead – time
to hire new ones. In terms of rarity, in the winery industry, grapes and energy play decisive roles. With an investment in growing grapes applied both
organic and biodynamic techniques, Frog's Leaf always has its own grapes and ensure the high quality of such a material. It also has energy self –
sufficiency by the use of geothermal and solar power system and save waters by declining the drip irrigation systems in growing grapes. Thus, Frog's
Leaf does not face rarity

Wine Industry Analysis
The US winery industry had a growth rate of 4.7% between 2006 and 2011, and is expected to grow by a rate of 4.9% over the next five years [
(IBISWorld) ]. In California alone an average of 175 wineries have opened every year since 2000 [ (Richard Green) ]. The states of New York and
Virginia have been major players in the US wine industry. The data shows that the demand for wine has been increasing at an exponential rate over
the past 5 years. Average annual revenue for the wine industry is expected to be estimated at $20.2 billion through 2016 [ (IBISWorld) ]. The growth
of the wine industry, particularly over the past 10 years, can be attributed to a few key drivers in the market. Per capita consumption of alcohol has
increased ... Show more content on Helpwriting.net ...
These wineries would import large amounts of wine in bulk, and then bottle the wine in the US. This allowed the larger wineries to sell their wine
at a considerably cheaper price, hurting the smaller domestic wineries. In 2011, the import market share in wine was roughly 26.5% [ (IBISWorld)
]. The amount of foreign wine entering the US has been on the rise ever since it was named the largest consumer of wine in the world. Foreign
producers, who are experiencing a decline in business in their home country, are looking for new markets to sell their product. Countries such as
Argentina, Chile, Australia and New Zealand are able to produce their wine at a lower cost than the US. The import of these wines has heated up the
competition in the US creating benefits for the US wine consumer. The superior quality of the imported wines has also changed consumers thinking
as far as how much should be spent on a good wine. The immediate future looks promising for the wine industry. In 2012, the industry is expected to
grow by 4.4%, and will only increase through 2016 [ (IBISWorld) ]. The wine industry relies on a three–tier distribution system. The producers sell to
the wholesalers, who then sell to the retailers. The national sales tier consists of suppliers who sell to a wholesale distributor [ (Tincknell &
Tincknell) ]. As suppliers continue to consolidate, the larger producers will have the upper hand due to

History And Commerce : The Chardonnay Grape Of The Species...
RUNNING HEAD: FROM FRANCE TO OKLAHOMA: THE SUMMINATION IF CHARDONAY 1
FROM FRANCE TO OKLAHOMA: THE SUMMINATION OF CHARDONAY
CHRYSTAL WEBB
BMC TULSA
FROM FRANCE TO OKLAHOMA: THE SUMMINATION IF CHARDONAY
One might think of the Chardonnay grape as a traveler, comparative to a nomadic race, roaming from place to place. From France to California,
stopping along the way to leave its imprint on the locals – surviving in some areas to become a dominant part of history and commerce, as some
members of a tribe might, and some continue on to search out the omnipresent dream of a promised land. For the Chardonnay grape, this Promised
Land was California and its journey was fruitful. The Chardonnay grape of the species Vitis vinifera ssp. vinifera has long had a mysterious origin
while expanding its future from the Old World to the New, enjoying cool temperatures and surviving thanks to its winter hardiness. Along the way,
Chardonnay was planted in Oklahoma, and even though the land and climates are much different from those of its native France, Chardonnay
continued to surprise. Steadfast and as stubborn as its growers, the vine production in Oklahoma continues to grow. These small, light green fruits can
produce one of the most well–known and highly produced white wines in the world were inevitable. The origin Vitis vinifera ssp. vinifera has long
been a mystery. With the discovery of DNA came the ability to research the grape's genetic origin.

History Of Ancient Hill Estate Winery
Mission
Ancient Hill Estate Winery specializes in making quality and small tasty wines made from grapes and processed on–site in European style. The
company 's mission is to prepare wines that are in tune with nature.
History
Ancient Hill Estate Winery is owned by Jitske and Richard Kamphuys. The two discovered the company after planting an orchard after moving to
Kelowna in 1992. They imported varieties of wine from Europe in the 1930s to test the best one that would grow well in Okanagan. In the 1940s, a
series of trials were conducted at Ancient Hill and most of the vineyards, which were planted that time still survives. The present vineyard at Ancient
Hill was planted in 2005. Lemberger was the best variety that grew in the area. Other varieties that did well included Baco Noir, Gewurztraminer,
Pinot Gris, Pinto Noir and Zweigelt. During the years 2008 and 2009, the current winery building was designed and led to the accomplishment of the
first vintage. Moreover, the name 'Ancient Hill ' chosen to reflect the natural forces that created the vineyard. The company 's logo symbolizes various
elements of nature, which include the Earth, Air, and Water to show their interconnectedness and eternal circle that allow grapes to grow (Ancient Hill
Estate Winery, 2016).
SWOT Analysis
Strengths
Ancient Hill dedicated founders understand the product and the target market.
The Winery uses its grapes and manufactures its wine ensuring maximum quality control.
Ancient Hill has

Global Wine: New vs. Old World
Global Wining: New vs. Old World
An Analysis of New and Old World Wine Countries
– 1 –
Outline
I. Executive Summary ...................................................................................................................... 3
II. Background................................................................................................................................. 4
III. Industry Analysis: Australia....................................................................................................5–7
A. Challenges ...................................................................................................................7–8
1. Public perceptions
2. Fragmentation of wineries
3. Overproduction
4. Climate
5. ... Show more content on Helpwriting.net ...
For many years France was paving the way and producing high quality wine and reaping success in a growing market, but just like any industry, a shift
in consumer demand changed the outlook on France's future success in the wine industry, but proved to be an opportunity for new comers United
States and Australia.
The following analysis provides alternatives and recommendations for New and Old world producers to gain a larger share of the wine industry. New
World wine producers have a handle on the large growing segment of younger wine drinkers, but have yet to tap into the older, quality conscious wine
connoisseurs.
Wine growers need to invest heavily in market research and customize their marketing and labeling to that particular customer preference.
For Old World wine producers such as France, it will be a little more difficult in implementing changes as it is nearly incapable due to strict rules and
regulations. Not only is government's involvement a hindrance, the cultural and traditional influence is a blockade in applying technology to
production. As such, it will be difficult for Old World countries to compete, but there are some changes that France wine producers can make while
staying within the restrictions. These include promoting their traditions through advertising and simplifying

India Wine Industry Report
Indian Wine Industry Report
Report prepared by
Western Australia Trade Office– India Department of Agriculture and Food – WA
Mumbai 93, Jolly Maker Chamber II 9th Floor, Nariman Point Mumbai 400 021 Tel: +91 22 66303973 Fax: +91 22 66303977
January 2012
TABLE OF CONTENTS
CONTENTS Introduction Market Size Market Development Local Industry Duties and Taxes AustralianWine players in India Market Segment and
Market Share for imported wines Duties and Price Structure Wine Duty calculation impact on retail price Pricing factors The Developing market
Market Entry Strategy Further Information Annexure I – Map of India Annexure II – Useful Information Annexure III – Major Wine Importers in India
Annexure IV – list of other wine ... Show more content on Helpwriting.net ...
The perception of wine being "upmarket" and "sophisticated" is helping in bringing about this change. One sign of this happening is the emergence of
wine clubs in a number of cities. The biggest consumption of wine (up to 80%) is confined to the major cities, of which the largest are Mumbai (39%),
Delhi (23%), Bangalore (9%) and the foreign tourist
3
dominated market of Goa (9%). With the easing of quantitative restrictions on wines after April 1, 2001, there has been an increasing interest in the
Indian market by international players. However the import duties and state taxes (which will be discussed later in more detail) remain high. They
continue to be a major impediment to the foreign entrants into the Indian market. Local Industry: Maharashtra, Karnataka and Himachal Pradesh (a
recent entrant) are the three major wine producing regions in India. Maharashtra, on the western coast of India, is the major wine–producing region,
accounting for 94% of the total wine produced in the country. According to the Department of Wine Production of the Maharashtra Industrial
Development Corporation (MIDC), the wine producing region is spread over 30,000 hectares, covering 64 wineries. During the year 2007/08

Maharashtra registered a massive growth in wine production to 21.1 million litres against 13.2 million litres in 2006/07. This was a growth of 60%
over the previous year

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