Over the Years at EC Digital, we've managed crazy hoards of people online - and no one can say that they know how Communities work in India, more than us. Here's a quick and dirty look at our take on what Communities are and how they need to be nurtured, engaged and ignited.

1. Communities
The EC Crash Course

2. What is a Community?

4. Platforms are not Communities
Not even your own asset.

5. Here’s a Textbook Definition
Community, is a group of people
with unique shared values,
behaviors and artifacts

6. Yep. That’s a Community

7. But textbooks be dammed…
(they were written too long ago anyways)
How do we define a community
here at EC?

8. Your Turn!
People
Relationships
Ideas
Voices
Talk
Support
Love
Collaboration
Empathy
Affinity
Bond Chatter
Knowledge

9. So,
Communities are just a bunch of
people doing stuff about one
shared thing.
Yeah?

10. These guys are doing stuff!

11. They love to,
Talk, Express, Respond, Win,
Announce, Celebrate, Ask, Help,
And Complain.
Brands should do the same… except complain maybe

12. Here at EC, you’re the same team,
but, lets talk…
Content Vs Community

13. This is a Content Network This is a real community

14. Content Fuels Communities
Content can be the ‘stuff’ they do.
Or the ‘Thing’ they bond around.
Content often is the staring point of a community. It resides inside it, it’s
critical but not the end all of it.

15. So then, what does a Community
Manager do?

16. everything.

17. Cheerleader
If YOU don’t express the LOVE and
ENTHUSIAM for the BRAND.
The FANS WILL KNOW.
The FANS can tell.
And they will lose faith.

18. Its very difficult to build faith that’s lost.
But it’s also super difficult to fake cheerlead.
Question!
It is always necessary to LOVE the Brand you’re in? What do you think?

19. Watchman
We seem to think that
communities need Police and
we’re it.
It’s not really about
surveillance.
It’s about being a part of the
community – and therefore
knowing exactly what’s going
on in there

20. What’s more important that policing?
Question!
Have you been in a situation where you didn’t know what to say? Bring
it up and let’s try and solve it here today.
Responding to the Community

21. Gardener
Know you weeds.
Know your flowers.
Know when to Prune
And Know when to water.
Sometimes a patch will need
Stinky Manure.
But you’ll feel the glow when it
blooms.

22. Lastly,

23. Sponge
Soak in every conversation,
every emoticon, every persons
quirks.
Know the Brand better than
the Brand.
Be in touch with what the
community is feeling. How
strong is the anger? How deep
is the joy?
Absorb everything.

24. How do you know everything about a brand?
Question!
What are some signs that a community is in crisis? What have you noticed?
Bug the hell out of your
Account Manager, till you do.
It’s very Simple.

25. Some strategies you can
actually use.
See, I don’t just give empty gyan.

26. Observe Your People
Keep a Note

27. Have Rules, Provide a guide

28. Lead from the Back

29. Build your A Team

30. Never Ignore

31. Be Nice.
Say Hello, Welcome, Thank you

32. And know when to say Sorry.

33. And Just Talk, okay…
just talk to them

34. That’s all for Today.
Ask me anything!
I sit at the 2nd floor Project room full of posters.
My email is tania@experiencecommerce.com