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India
- 2. Company’s mission to organize the world’s information and make it universally accessible and useful.
- 3. Weprovide a variety of services for people and businesses.
- 4. The purpose to provide you with information about communicating in India.
- 5. Communication is cultural It draws on speech patterns, language, and nonverbal messages It is interactive It operates through social relationship
- 6. Common Cultural Differences Perception of Time Fate and Personal Responsibility Perception of Space Nonverbal CommunicationImportance of Face
- 7. Why Culture is Important in International Business? Buying Behavior Consumption characteristics Disposal
- 8. India
- 9. South Asian country, Ford’s Global site. Area: 1.3 sq. millions miles ( 7th largest country). Capital : New Delhi Population : 1.2 billions, 2nd most populous country. Main cities: Mumbai, Delhi, Bangalore, Kolkata India
- 10. India ranked as the world’s second most favored destination for foreign direct investment. Foreign investment in most sectors welcome except strategic sensitive sectors. Foreign equity participation raised to 100 percent in several important areas.
- 11. ● mixture of cultures ● mixture of religious beliefs.
- 12. Differences between Indian Culture & Western Culture
- 13. Relegated to Old Homes Women looked as objects of pleasure. Women are free No religious ceremony is held without wife. Women given respect Respect for Women Old parents are not cared for. Sons are expected to take care of their Parents. Care of Old People Fashionable clothes the in thing No body exposures. Considered obscene. Public Appearance Believe in MaterialismStrong believersBelief in Spiritualism Believe in hard work & efforts Strong believersBelief in Faith & Luck Basis
- 14. Business Dress ● Normal business dress for men is suits and ties. ● For foreign women, pantsuits of long skirts that cover the knees are most acceptable
- 15. Most Indians is bilingual or multilingual. The major language is Hindi. English is commonly used in many areas of life. Business Culture
- 16. Topics of Conversation Families Tradition Foreign Countries Cricket Politics Religion Poverty Military Spending
- 18. Greeting ❏ Meeting and Greeting ● require handshake. ● Indians themselves use the “namaste” ● Shaking hands with women depend on themselves.
- 19. Doing Business in India ❏ Building Trust ❏ Meetings and Negotiations
Editor's Notes
- What we do for businesses We provide a variety of tools to help businesses of all kinds succeed on and off the web. These programs form the backbone of our own business; they’ve also enabled entrepreneurs and publishers around the world to grow theirs.
- cultural diversity is perceived quite often around the world with the change in geography, climate, countries, states, religion, language, race and gender. For a business to develop in technically competent and advanced global village, in terms of communication, travel and transportation, these cultural diversity must be breached.
- Buying behavior: this has to do with the perceptions people of a culture hold regarding imported products, the value of brand equityin a society, the existence and strength of brand loyalty, and the impact of social norms on buying behavior. Consumption characteristics: issues in consumption include the product versus service consumption in the culture, social class and reference group influences, and urban versus rural sector consumption patterns. Disposal: Resale, recycling, and remanufacturing considerations constitute the disposal level. In addition, some cultures are stronglyin fluenced by social responsibility and environmental implications of product disposal.
- Democratic Republic. Market and central planning economy. 300 million middle class and growing. Entrepreneurial-receptive to foreign investment and collaborations India’s labor force of 400 million.
- because of warm climate a full-sleeved shirt and a tie is also acceptable. Do NOT use leather products including belts, handbag….
- Relationships and feelings play a larger role in decisions in India. In general, Indians tend to take larger risks with a person whose intentions they trust. Thus, one's credibility and trustworthiness are critical in negotiating a deal. showing hospitality is part of the negotiation process. Often meetings start by offering tea/coffee and snacks. It is courteous to accept the offer. Eighteen languages are recognized in India.the major language is Hindi; however English is commonly used in many areas of life. Use of formal titles is expected (Mr. and Mrs.) until told otherwise. Direct eye contact is limited. Traditional Indian greeting is “namaste” which is uttered while joining palms together as if in prayer under the chin slightly nodding the head and looking down.
- things you should never say or talk about: poverty, military and spending.
- One of the most significant cultural influences on Indian culture is that of hierarchy. You will see this manifest in many ways when doing business in India. For example, only the owner or the most superior person of a company will make business decisions. Even if you are dealing with a manager, they will always go to the boss for a final decision. .
- Handshakes are exchanged on meeting. Indians themselves use the namaste. This is where the palms are brought together at chest level with a slight bow of the head. However as a foreigner doing business in India you would not be expected to use it. When addressing an Indian try and use the appropriate formal title, whether it is Professor, Doctor, Mr, Mrs followed by the family name. Names speak volumes about an Indian’s background. For example, a Singh will usually (but not always) be a Sikh. The suffix “-jee” ( as in Banerjee) is a sign of a high caste. Arabic sounding names such as ‘Abdul’ will be used by Muslims. When doing business in India, business cards should be exchanged at the first meeting. English is the language of business so there is no need to translate your cards. Be sure to receive and give with your right hand. Make sure the card is put away respectfully and not simply pushed into a trouser pocket
- doing business in India involves building relationships and establishing trust. It is vital that a good relationship is founded on two foundations : on a business level, i.e. demonstrating strong business acumen, professionalism and qualifications and at a personal level, i.e. relating to your partner and exhibiting the positive traits of trustworthiness and honour. Punctuality for meetings is expected, although being 10 minutes late will not have disastrous consequences. Flexibility is part of life! When entering a meeting room you must always approach and greet the most senior figure first. Never get ‘down to business’. Meetings should always commence with some conversation – good topics of conversation include cricket, politics and film. If your doing business in India involves negotiations, always bear in mind that they can be slow. If trust has not yet been established then concentrate efforts on building a rapport. Indians do not base business decisions solely on statistics, empirical data and flashy PowerPoint presentations. They use intuition, feeling and faith to guide them. Always exercise patience, show good character and never exhibit frustration or anger.