Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

High context cross culture communication of india

7,540 views

Published on

High context cross culture communication of india

Published in: Business
  • Be the first to comment

High context cross culture communication of india

  1. 1. HIGH CONTEXT CROSS CULTURE COMMUNICATION OF INDIA
  2. 2. Introduction  5000 year old ancient civilization  Indian cultural history spans more than 4,500 years  325 language spoken-1652 dialects, 18 official language  29 states 7 union territories  World largest democracy  World 3rd largest economy
  3. 3. India’s Value System  Patriarchal Society  Hospitality  Life based around the concept of ‘karma’  Trustworthy  Highly religious  Inequality between men and women
  4. 4. Religion  India is notable for its religious diversity  India is birthplace of many religions  Hinduism is the first largest religion  Islamism is the second largest religion
  5. 5. Greetings  Namaskar is the most common greeting  Namaskar- “I bow to the divine in you”  Aarti & garland ritual in Hindu worship  Pranama  Using appropriate formal titles for addressing  Handshake – Business world
  6. 6. Special Aspects Family  For generation, India has had a prevailing tradition of the joint family system Marriage  For centuries, arranged marriages have been the tradition in Indian culture Clothing  Traditional clothing in India generally varies across different parts of the country
  7. 7. Body Language  Indians value personal space  Hands on hips considered an argumentative posture  Avoid direct eye contact  Using right hand is good sign  Public displays affection are not proper  Never point with finger
  8. 8. Food culture  Indian cuisine is diverse, varying with seasons in each region  Food is mainly served in ‘thali’  It reflect human knowledge, culture, art and expression of love.  Indian cuisine is invariably complex  Indian food is a cosmopolitan cuisine
  9. 9. Business Etiquette Relationship & communication  Indians prefer to do business with those they know  Relationships are built upon mutual trust and respect
  10. 10. Business Meeting Etiquettes  Meetings are arranged in advance  Keep their schedule flexible  Impressed with punctuality  Meetings start with getting to know each other  Always send a detail agenda
  11. 11. Business Negotiation  Indians are non-confrontational  Decisions are reached by the person with the most authority  Decision making is slow process  If you lose your temper, you lose face and prove you are unworthy  Delays are to be expected, especially when dealing with the government  Successful negotiations are often celebrated by a meal
  12. 12. Festivals  India is a multi-cultural and multi-religious society  Navratri, Diwali, Maha Shivratri, Ganesh Chaturthi, Durga puja, Holi, Ratha-Yatra, Ugadi, Rakshabandhan, and Dussehra  Also celebrates national festivals  Ugadi, Bihu, Gudhi Padwa, Puthandu, Vishu and Vishuva Sankranti are the New years festival of different part of India  Eid ul Fitr, Bakr Eid, Milad un Nabi, Muharram and Shab-e-Barat celebrated in country  The country celebrates Christmas and Good Friday as public holidays
  13. 13. Dress Etiquette  Business attire is conservative  Men should wear conservative business suits  Women should wear conservative suits or dresses  The weather often determines clothing
  14. 14. Conclusion India is land of peace, love and unity. It is the best example in the world to claim “unity in diversity”, consisting of all qualities of sub-continents
  15. 15. THANK YOU

×