India business culture


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General information about India business behavior as well as Hofstede's 5 cultural dimentions analysis for India

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  • Patriarchal : Giatrưởng. /peitri’a:kl/
  • India business culture

    1. 1. International Management<br />Republic of India<br /> Business Culture<br />By <br />Duy Dao<br />Instructor : Ryan A. Rogers, Esq.<br />HCM, Jun 16th 2010<br />
    2. 2. Geography<br />Republic of India<br />South Asian country, Ford’s Global site.<br />Area: 1.3 sq. millions miles ( 7th largest country).<br />Capital : New Delhi <br />
    3. 3. Demographic<br />Population : 1.2 billions, 2nd most populous country. (2009)<br />Languages: 17 official languages<br />Hindi is the most spoken language and primary tongue of 41% of Indian population.<br />English is the most important languages for educational, national, political and commercial communication.<br />Main cities : Mumbai, Delhi, Bangalore, Kolkata.<br />
    4. 4. TajMahal Temple.<br />
    5. 5. Religion<br />
    6. 6. Hindu Gods.<br />
    7. 7. Greeting<br />When doing business in India, meeting etiquette require handshake. However, Indians themselves use the “namaste”<br />Shaking hands with women depend on themselves.<br />
    8. 8. Gift Giving<br />Yellow, green and red are lucky colours for wrapping a present<br />Money for birth, death and marriage<br />Gifts not open immediately before the giver<br />Do NOT take large or expensive gift as this may cause embarrassment. Should giving both hands<br />Avoid gift presents that make of leather.<br />
    9. 9. Business Dress<br />Normal business dress for men is suits and ties. However, because of warm climate a full-sleeved shirt and a tie is also acceptable.<br />For foreign women, pantsuits of long skirts that cover the knees are most acceptable. The neckline of the blouse or the top should be high.<br />Do NOT use leather products including belts, handbag….<br />
    10. 10. Businessetiquette<br />Status determined by age, university degree or profession.<br />Do wait for a female business colleague to initiate a greeting whether it is verbal or physical. <br />Do remain polite and honest at all times in order to prove that your objectives are sincere<br />Do NOT be aggressive in your business negotiation – it can be interpreted as a sign of disrespect<br />Do NOT refuse any food or drink offered to you during business meetings as this may cause offence. <br />Keep in mind that traditionally, and religiously, majority of Indians are vegetarians and do not drink alcohol or smoke.<br />
    11. 11. Business Meetings<br />Meetings should be arrange in advance.<br />Avoid meeting near or on the national holidays<br />Punctuality is expected.<br />Be prepare to spend time getting to know each other before talking business.<br />Avoid talking about personal matter or sensitive topic ( politician, poverty….of Indian)<br />When enter the meeting room, greet the senior staff first.<br />In meetings subordinates would usually not question, contradict or interrupt a senior colleague, and in an office environment may even stand when the boss enters the room.<br />
    12. 12. Negotiation<br />Maintain harmony, avoid conflict con confrontation during discussions. Be patient.<br />Show your own qualifications, business successes and abilities, and stress that you too value partners who are honorable and trustworthy.<br />Mask any feelings of frustration with a smile.<br />Negotiations tend to be sensitive to honor, ”saving face”, dignity and self respect.<br />It is important not to allow your host to “ lose face”( avoid, ex. contradicting your host in public).<br />
    13. 13. Decision making can be a slow process., but by being flexible and aiming for a “win-win” situation.<br /> The most senior person will make the decision.<br />Use the phrase “ we’ll try” or “ let’s me see” instead of the words “no”; since it can be seen as rude.<br />
    14. 14. HussainSagar Lake At Night <br />Golden Temple<br />Icon of Hyderabad<br />
    15. 15. Hosftede’s analysis.<br />
    16. 16. High Power Distance ( 77/55.6)<br />Boss gives explicit instruction<br />Company is direct by very strong individual.<br />Team follow instruction by team leader, no complaints.<br />Be as close to the top as possible.<br />Uncertainty Avoidance (40/65)<br />Indians find very difficult to say “ no”<br />Vagueness and lack of commitment<br />Indians do not trust the legal system.<br />Avoid conflicts.<br />
    17. 17. Masculinity (56/51)<br />India is a male-dominated society<br />If a woman is a manager, it is for a special reason<br />Older men prefer working with men.<br />Women should be prepared for personal question<br />Long-term Orientation (61/48)<br />Heavily relationship-oriented society<br />Highly family-oriented<br />Patriarchal society<br />Do business with people they know; third party.<br />
    18. 18. References<br /><ul><li>
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    23. 23.</li></li></ul><li>Thank you for your attention<br />