Scientific method for social media

•

11 likes•3,360 views

Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.

Business

The
Scientific Method
for Social Media
PodCamp Boston 5 – 25 September 2010

Sametz Blackstone Associates

Who I am
  Tamsen McMahon
  tamsen@sametz.com
  @tamadear

  Sametz Blackstone Associates
  www.sametz.com
  www.sametz.com/roundthesquare
  @sametz

  Brass Tack Thinking
  brasstackthinking.com

0 Define the question
1 Observe
2 Investigate
3 Hypothesize
4 Experiment
5 Analyze
6 Retest

the method

How can we best use
social media for our
business?

Is podcasting an
effective way to
generate prospects?

Grow bigger ears –
and eyes.

Paraphrase of Chris Brogan

2
investigate
Scope
Audiences
Content
Resources
Outcomes
Measurement

For {scope}, {content}
from {sources}, used
across {tools}, will
produce {measured}
{results} with
{audiences}.

OBSERVATION
≠
PARTICIPATION
(you have to do it)

Similar to Scientific method for social media

If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Invented in the 1940s by an advertising executive, the purpose was to solicit a large amount of ideas in a short period of time. By putting a collective of creative people in the same room, better concepts should come. Sounds very agile. However, science has shown several times that brainstorming is a terrible technique. It’s cumbersome due to all of the interdependent activities happening at once. When spending time generating ideas as a group, you often spend more time thinking of others ideas than your own. Fortunately, a relatively unknown technique is starting to gain popularity called brainwriting. Incorporating it into your team events can produce more diverse ideas and provide a friendlier environment for collaboration. In this session, we will workshop them and leave the audience with all of the tools to bring the technique back to their offices.

Brainwriting: The Team Hack To Generating Better Ideas

Chris Murman

Industry Research Project

Thomas Waegemans

CHIIR2017 - Tetris Model of Resolving Information Needs

Max L. Wilson

Saylor URL: http://www.saylor.org/books Saylor.org 402 Chapter 11 Writing from Research: What Will I Learn? 11.1 The Purpose of Research Writing L E A R N I N G O B JE C T I V E S 1. Identify reasons to research writing projects. 2. Outline the steps of the research writing process. Why was the Great Wall of China built? What have scientists learned about the possibility of life on Mars? What roles did women play in the American Revolution? How does the human brain create, store, and retrieve memories? Who invented the game of football, and how has it changed over the years? You may know the answers to these questions off the top of your head. If you are like most people, however, you find answers to tough questions like these by searching the Internet, visiting the library, or asking others for information. To put it simply, you perform research. Whether you are a scientist, an artist, a paralegal, or a parent, you probably perform research in your everyday life. When your boss, your instructor, or a family member asks you a question that you do not know the answer to, you locate relevant information, analyze your findings, and share your results. Locating, analyzing, and sharing information are key steps in the research process, and in this chapter, you will learn more about each step. By developing your research writing skills, you will prepare yourself to answer any question no matter how challenging. Reasons for Research When you perform research, you are essentially trying to solve a mystery—you want to know how something works or why something happened. In other words, you want to answer a question that you (and other people) have about the world. This is one of the most basic reasons for performing research. But the research process does not end when you have solved your mystery. Imagine what would happen if a detective collected enough evidence to solve a criminal case, but she never shared her solution with the authorities. Presenting what you have learned from research can be just as important as performing the research. Research results can be presented in a variety of ways, but one of the most popular—and effective—presentation forms is the research paper. A research paper presents an original thesis, or Chapter 11 of was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license without attribution as requested by the work’s original creator or licensee. © 2013, The Saylor Foundation. http://creativecommons.org/licenses/by-nc-sa/3.0/ http://www.saylor.org/site/textbooks/Writing%20for%20Success.pdf http://creativecommons.org/licenses/by-nc-sa/3.0/ Saylor URL: http://www.saylor.org/books Saylor.org 403 purpose statement, about a topic and develops that thesis with information gathered from a variety of sources. If you are curious about the possibility of life on Mars, for example, you might choose to resear.

Saylor URL httpwww.saylor.orgbooks Saylor.org 402 .docx

kenjordan97598

PopTech Slides

Beth Kanter

Process new

Steve Voyk

Mark White Hampshire Business Expo2

mcwpsi

Antony Williams is the Vice President of Strategic Development for ChemSpider at the Royal Society of Chemistry. ChemSpider is one of the world’s primary online resources serving the chemistry community. Antony has a PhD in Chemistry specializing in NMR spectroscopy and has worked in a government laboratory, in academia, for a Fortune 500 company (Eastman Kodak), for a small start-up organization and has started two of his own companies prior to joining the Royal Society of Chemistry. During his career path he has experienced multiple work cultures. Antony will provide a short overview of his career path and discuss the various decisions that helped motivate his change in career from professional spectroscopist to website host and innovator to working for one of the world’s foremost scientific societies.

Aligning scientific expertise with passion for a career

US Environmental Protection Agency (EPA), Center for Computational Toxicology and Exposure

Research Challenges – Am I Doing “Real” Research?

Dr. Mazlan Abbas

Meetings are broken! They frustrate people, drain energy and can be a massive waste of time. On the other hand, great workshops can transform a team project. They can engage and motivate a team, get quality insights and spark great ideas. Running workshops can seem like a daunting task if you’ve never done it before. This talk will break down the process so you know what do before, during and after your workshop to make it a success. You’ll learn how to plan and prepare so the discussion stays focused, get the best ideas, hear from everyone in the room and lead your team to great work.

How to run effective workshops - Alison Coward - Codemotion Amsterdam 2016

Codemotion

Design Thinking for people that work in ad agencies

Bruno Araldi

Influencer marketing strategy - module 3 lesson 1

Greg Jarboe

Supercharge Your Social Media: Four Strategies You Shouldn't Ignore in 2014

Identity

Project Based Learning

Michael Hill

Research method

Ch Irfan

Content Sharing for Researchers

Nikki Martinez

How to become a Social Media Rock Star

avakon+

Gayle Curtis, Design Consultant at BayCHI, December 8, 2009: A design thinking approach to product development gives us a place to start and a way to proceed with problems that are tricky and ill-defined. It can help tame their complexity and uncover innovative solutions. At the heart of this approach is ideation, the capacity for generating ideas and entertaining alternatives, which we most often practice in brainstorming sessions. In this talk we will look at the background, values and techniques of brainstorming and how to structure effective brainstorm sessions. We will also look at the ways group brainstorms can enhance team performance and serve as the sparkplug for an innovation pipeline.

Taming Complexity and Sparking Innovation Through Ideation and Design Thinking

BayCHI

Hemrick 9.4.2 powerpoint presentation improved for wimba session

brendadrye

Presentation: Philips

Christina Azzam

Similar to Scientific method for social media (20)

Brainwriting: The Team Hack To Generating Better Ideas

Industry Research Project

CHIIR2017 - Tetris Model of Resolving Information Needs

Saylor URL httpwww.saylor.orgbooks Saylor.org 402 .docx

PopTech Slides

Process new

Mark White Hampshire Business Expo2

Aligning scientific expertise with passion for a career

Research Challenges – Am I Doing “Real” Research?

How to run effective workshops - Alison Coward - Codemotion Amsterdam 2016

Design Thinking for people that work in ad agencies

Influencer marketing strategy - module 3 lesson 1

Supercharge Your Social Media: Four Strategies You Shouldn't Ignore in 2014

Project Based Learning

Research method

Content Sharing for Researchers

How to become a Social Media Rock Star

Taming Complexity and Sparking Innovation Through Ideation and Design Thinking

Hemrick 9.4.2 powerpoint presentation improved for wimba session

Presentation: Philips

More from Tamsen Webster

You invest so much time, effort, and money on content marketing, yet it doesn't seem to connect, or convert, the way it should. Why? Because you haven’t built your content around what your customers actually connect *with* — but only connection converts. Is there another way? Yes: design your content around what you want customers to *do,* not what you want them to *know.* You’ll leave the session with a simple technique that will not only revolutionize how you look at your content marketing, but also help you plan messages designed to win your rightful share of customers’ minds… and wallets. In this session you will learn: Why most content marketing fails… and what to do instead; What *really* drives customers’ decisions; Three questions to ask before crafting any message

Design for Action: A Content Marketing Blueprint (HubSpot INBOUND 2015)

Tamsen Webster

Life is hard. We want to make it easy, but that’s hard, too. Why? Because too often, we think "hard" equals “good.” But it doesn’t. While it’s easy to make things hard, it’s NOT hard to make things easy — if you follow one simple rule: Everything has a framework. To learn how to make frameworks work for you, join Tamsen Webster as she reveals a framework for…frameworks, using examples for just about every aspect of life, picked up from her years as a Weight Watchers leader, reluctant runner, brand marketer, speaker whisperer, and “highest maintenance low maintenance person you'll ever meet." See? Easy.

Easy is the New Hard: How to Use Frameworks to make Life Easier

Tamsen Webster

You know you have to pay attention to your advocates…and to bloggers…AND to high-social-score-wielding “Influencers.” But how do you put all of that together into an influencer outreach or marketing program that really works? The answer is surprisingly simple. Once you know how to score the effect different types of influencers have on your business, you’ll know how to shape outreach, incentive, and rewards programs that maximize your marketing efforts. Takeaways Using a real-world example, you’ll learn an easy model for how to characterize the four types of influencers, what benefits each group brings to your marketing efforts, and how to prioritize the groups based on budget, time, and effort.

Maximizing Social Influence: A Case Study (or, GlassesA A Love Story

Tamsen Webster

10 ways to twitter

Tamsen Webster

Between high-powered digital and social influencers and the everyday advocates who talk about brands online, there's a missing link: those rarified few who can actually get other people to *do* things. How do you find and approach that group and, more importantly, how do you get them to activate on your behalf? How do those strategies change depending on you business goals? In this session, you'll learn how to find and categorize the full spectrum of influencers, and how to develop outreach and measurement plans for each.

Put up or shut up: Beyond Social Influence

Tamsen Webster

Selling Social Media to Skeptics

Tamsen Webster

While the number of people, businesses, and organizations active on social platforms continues to grow daily, not everyone is sold on the value of social media marketing. And while you may "get it"—the whys and hows of social media marketing—sometimes it seems like an impossible task to convince skeptics to suspend their disbelief and dive in. But what if instead of relying on faith, you could show results? What if you could replace skepticism with support—and success? You can. By dropping a little ... science! In this seminar, we'll explore how the centuries-old Scientific Method provides a framework that anyone can use within any organization to make a case for social media. You'll convert even the deepest fears about going social into confident enthusiasm. Plus, you'll discover a straightforward, seven-step framework to get you started implementing customized, documentable, and measurable social media efforts.

Selling social media to skeptics final.pptx

Tamsen Webster

An introduction to social media for nonprofits

Tamsen Webster

Questions and answers

Tamsen Webster

The key to forging a strong identity for your school or organization is knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. Do you know what truly differentiates you? Do your students and faculty and constituents? Is your standout quality a part of the story you’re telling? This interactive, lively, informal table session - full of case studies and real-world examples - will guide you through the process of answering these questions for your community...and put you on the path towards more authentic branding for your entire organization.

What Makes You Different Makes You Stronger

Tamsen Webster

Second instincts

Tamsen Webster

The world has changed. It’s not about creating one-way, company-to-customer impressions anymore —if it ever was. Sure, you still put your products and messages in the marketplace. But now your customers put their experiences and expectations there, too. It all works together to create what we’ve come to agree is a “brand.” But the image is out-of-date: success in this new era isn’t about searing impressions... it’s about arranging them. It’s about creating a mosaic of inputs and ideas, carefully positioned relative to each other. In this session, learn how you can collect all the pieces—both organization- and crowd-generated—and turn them into something people see, understand, and, most importantly, care about enough to pay for.

Building a mosaic brand

Tamsen Webster

Chaos theory

Tamsen Webster

Small Changes, Big Results

Tamsen Webster

More from Tamsen Webster (14)

Design for Action: A Content Marketing Blueprint (HubSpot INBOUND 2015)

Easy is the New Hard: How to Use Frameworks to make Life Easier

Maximizing Social Influence: A Case Study (or, GlassesA A Love Story

10 ways to twitter

Put up or shut up: Beyond Social Influence

Selling Social Media to Skeptics

Selling social media to skeptics final.pptx

An introduction to social media for nonprofits

Questions and answers

What Makes You Different Makes You Stronger

Second instincts

Building a mosaic brand

Chaos theory

Small Changes, Big Results

Recently uploaded

30-minute NetSpeed Nuggets virtual session focused on using Storytelling, Purpose, Action, Relationships, and Kudos (SPARK) to design and deliver engaging virtual training. Use stories to frame key learning points. Explain a clear purpose for each activity. Make your virtual training action-oriented, build relationships to increase engagement, and create a positive learning environment with kudos.

Putting the SPARK into Virtual Training.pptx

Cynthia Clay

Cannabis Legalization World Map: 2024 Updated

CannaBusinessPlans

Buy gmail accounts.pdf buy Old Gmail Accounts

Buy Verified Cash App Account

CROSS CULTURAL NEGOTIATION BY PANMISEM NS

panmisemningshen123

Falcon Invoice Discounting: Tailored Financial Wings

Falcon Invoice Discounting

HomeRoots Pitch Deck | Investor Insights | April 2024

Hector Del Castillo, CPM, CPMM

Famous Olympic Siblings from the 21st Century

rwgiffor

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

ssuserf63bd7

Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

uneakwhite

How to Get Started in Social Media for Art League City

Eric T. Tung

joint cost.pptx COST ACCOUNTING Sixteenth Edition ...

NadhimTaha

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

Paradip CALL GIRL IN70918 19311 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL IN We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/++918133066128☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +918133066128) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +918133066128) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +918133066128[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +918133066128) At 9-10 weeks pregnant, it works about 91-93% of the time. +918133066128)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +918133066128) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+918133066128 misoprostol works a bit better than taking misoprostol only. +918133066128 Taking misoprostol alone works to end the+918133066128 pregnancy about 85-95% of the time — depending on how far along the+918133066128 pregnancy is and how you take the medicine. +918133066128 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +918133066128 When can I take the abortion pill?+918133066128 In general, you can have a medication abortion up to 77 days (11 weeks)+918133066128 after the first day of your last period. If it’s been 78 days or more since the first day of your last+918133066128 period, you can have an in-clinic abortion to end your pregnancy.+918133066128 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+918133066128 preference and situation. With+918133066128 medication+918133066128 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+918133066128 schedule, at home or in another comfortable place that you choose.+918133066128 You get to decide who you want to be with during your abortion, or you can go it alone. Because+918133066128 medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+918133066128 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+918133066128 them. +918133066128 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. +918133066128 More questions from patients: Saudi Arabia+918133066128 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®.+918133066128) Unwanted Kit

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

Abortion pills in Kuwait Cytotec pills in Kuwait

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI

Tim Wilson

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Abortion pills in Kuwait Cytotec pills in Kuwait

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

daisycvs

PHX May 2024 Corporate Presentation Final

PanhandleOilandGas

Klinik_ Apotek Online Wa-085657271886 Solusi Menggugurkan Masalah Kehamilan Anda Jual Obat Aborsi Asli KLINIK ABORSI TERPEECAYA _ Jual Obat Aborsi Cytotec Misoprostol Asli 100% Ampuh Hanya 3 Jam Langsung Gugur || OBAT PENGGUGUR KANDUNGAN AMPUH MANJUR Jual Obat Aborsi Asli, Ampuh, Manjur, Tuntas | OBAT ABORSI OLINE “ APOTIK Jual Obat Cytotec, Gastrul, Gynecoside Asli Ampuh. JUAL ” Obat Aborsi Tuntas | Obat Aborsi Manjur | Obat Aborsi Ampuh | Obat Penggugur Janin | Obat Pencegah Kehamilan | Obat Pelancar Haid | Obat terlambat Bulan | Ciri Obat Aborsi Asli | Obat Telat Bulan | Pil Aborsi Asli | Cara Menggugurkan Konten | Cara Aborsi Tuntas | Harga Obat Aborsi Asli | Pil Aborsi | Jual Obat Aborsi Cytotec | Cara Aborsi Sendiri | Cara Aborsi Usia 1 Bulan | Cara Aborsi Usia 2 Tahun | Cara Aborsi Usia 3 Bulan | Obat Aborsi Usia 4 Bulan | Cara Abrasi Usia 5 Bulan | Cara Menggugurkan Konten | Kandungan Obat Penggugur | Cara Menghitung Usia Konten | Cara Mengatasi Terlambat Bulan | Penjual Obat Aborsi Asli | Obat Aborsi Garansi | Kandungan Obat Peluntur | Obat Telat Datang Bulan | Obat Telat Haid | Obat Aborsi Paling Murah | Klinik Jual Obat Aborsi | Jual Pil Cytotec | Apotik Jual Obat Aborsi | Kandungan Dokter Abrasi | Cara Aborsi Cepat | Jual Obat Aborsi Bergaransi | Jual Obat Cytotec Asli | Obat Aborsi Aman Manjur | Obat Misoprostol Cytotec Asli. "APA ITU ABORSI" “Aborsi Adalah dengan membendung hormon yang di perlukan untuk mempertahankan kehamilan yaitu hormon progesteron, karena hormon ini dibendung, maka jalur kehamilan mulai membuka dan leher rahim menjadi melunak,sehingga mengeluarkan darah yang merupakan tanda bahwa obat telah bekerja || maksimal 1 jam obat diminum || PENJELASAN OBAT ABORSI USIA 1 _7 BULAN Pada usia kandungan ini, pasien akan merasakan sakit yang sedikit tidak berlebihan || sekitar 1 jam ||. namun hanya akan terjadi pada saatdarah keluar merupakan pertanda menstruasi. Hal ini dikarenakan pada usiakandungan 3 bulan,janin sudah terbentuk sebesar kepalan tangan orang dewasa. Cara kerja obat aborsi : JUAL OBAT ABORSI AMPUH dosis 3 bulan secara umum sama dengan cara kerja || DOSIS OBAT ABORSI 2 bulan”, hanya berbedanya selain mengisolasijanin juga menghancurkan janin dengan formula methotrexate dikandungdidalamnya. Formula methotrexate ini sangat ampuh untuk menghancurkan janinmenjadi serpihan-serpihan kecil akan sangat berguna pada saat dikeluarkan nanti || DOSIS OBAT ABORSI dosis 3 bulan” juga membersihkan rahim dari sisa-sisajanin yang mungkin ada / sehingga nantinya tetap dapat mengandung dan melahirkan secara normal. Menstruasi akan terjadi maksimal 24 jam sejak OBATABORSI diminum. ##APA ALASAN WANITA MELAKUKAN ABORSI? Aborsi di lakukan wanita hamil baik yang sudah menikah maupun belum menikah dengan berbagai alasan , akan tetapi alasan yang utama adalah alasan-alasan non medis (termasuk aborsi sendiri / di sengaja/ buatan]

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec

ZurliaSoop

Phases of Negotiation .pptx

nandhinijagan9867

Recently uploaded (20)

Putting the SPARK into Virtual Training.pptx

Cannabis Legalization World Map: 2024 Updated

Buy gmail accounts.pdf buy Old Gmail Accounts

CROSS CULTURAL NEGOTIATION BY PANMISEM NS

Falcon Invoice Discounting: Tailored Financial Wings

HomeRoots Pitch Deck | Investor Insights | April 2024

Famous Olympic Siblings from the 21st Century

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

Uneak White's Personal Brand Exploration Presentation

How to Get Started in Social Media for Art League City

joint cost.pptx COST ACCOUNTING Sixteenth Edition ...

Mckinsey foundation level Handbook for Viewing

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

PHX May 2024 Corporate Presentation Final

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec

Phases of Negotiation .pptx

Scientific method for social media

1. The Scientific Method for Social Media PodCamp Boston 5 – 25 September 2010 Sametz Blackstone Associates

2. Who I am   Tamsen McMahon   tamsen@sametz.com   @tamadear   Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   Brass Tack Thinking   brasstackthinking.com

4. SOCIAL MEDIA IS A MADHOUSE

5. Twitter Facebook YouTube Blogs

6. Some say it’s AN ART.

7. I say it’s a SCIENCE.

8. Got your lab book?

9. You’ll need it.

10. Today

11. 0 Define the question 1 Observe 2 Investigate 3 Hypothesize 4 Experiment 5 Analyze 6 Retest the method

12. O define the question

13. How can we best use social media for our business?

14. Is podcasting an effective way to generate prospects?

15. 1 observe

16. Grow bigger ears – and eyes. Paraphrase of Chris Brogan

17. LISTEN: IF WHAT

18. WATCH: WHERE HOW

19. 2 investigate Scope Audiences Content Resources Outcomes Measurement

20. Scope

21. Audiences

22. Resonance & Dissonance

23. Content

24. Resources

25. Outcomes

26. Measurement

27. 3 hypothesize

28. For {scope}, {content} from {sources}, used across {tools}, will produce {measured} {results} with {audiences}.

29. 4 experiment Design Execution

30. OBSERVATION ≠ PARTICIPATION

31. OBSERVATION ≠ PARTICIPATION (you have to do it)

32. 5 analyze

33.  Numbers  Sentiment  Actions

34. 6 retest

35. It takes practice.

36. So maybe it is a madhouse.

37. But now you’re the mad scientist.

38.

39. Who I am   Tamsen McMahon   tamsen@sametz.com   @tamadear   Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   Brass Tack Thinking   brasstackthinking.com

Scientific method for social media

Recommended

Recommended

More Related Content

Similar to Scientific method for social media

Similar to Scientific method for social media (20)

More from Tamsen Webster

More from Tamsen Webster (14)

Recently uploaded

Recently uploaded (20)

Scientific method for social media