The Scientific Method for Social
Media PodCamp Boston 5 – 25 September 2010 Sametz Blackstone Associates

Who I am  Tamsen
McMahon  tamsen@sametz.com  @tamadear  Sametz Blackstone Associates  www.sametz.com  www.sametz.com/roundthesquare  @sametz  Brass Tack Thinking  brasstackthinking.com

SOCIAL
MEDIA
IS A
MADHOUSE

Twitter
Facebook
YouTube
Blogs

Some say it’s
AN ART.

I say it’s a
SCIENCE.

Got your lab book?

You’ll need it.

Today

0 Define the question 1
Observe 2 Investigate 3 Hypothesize 4 Experiment 5 Analyze 6 Retest the method

O
define the
question

How can we best use
social media for our business?

Is podcasting an effective way
to generate prospects?

1
observe

Grow bigger ears – and
eyes. Paraphrase of Chris Brogan

LISTEN:
IF
WHAT

WATCH:
WHERE
HOW

2 investigate Scope Audiences Content
Resources Outcomes Measurement

Scope

Audiences

Resonance &
Dissonance

Content

Resources

Outcomes

Measurement

3
hypothesize

For {scope}, {content} from {sources},
used across {tools}, will produce {measured} {results} with {audiences}.

4
experiment
Design
Execution

OBSERVATION
≠
PARTICIPATION

OBSERVATION ≠ PARTICIPATION (you have
to do it)

5
analyze

 Numbers  Sentiment 
Actions

6
retest

It takes practice.

So maybe it is a
madhouse.

But now you’re the mad
scientist.

Who I am  Tamsen
McMahon  tamsen@sametz.com  @tamadear  Sametz Blackstone Associates  www.sametz.com  www.sametz.com/roundthesquare  @sametz  Brass Tack Thinking  brasstackthinking.com