The
Scientific Method
for Social Media
      PodCamp Boston 5 – 25 September 2010




      Sametz Blackstone Associates
Who I am
  Tamsen McMahon
      tamsen@sametz.com
      @tamadear

  Sametz Blackstone Associates
      www.sametz.co...
SOCIAL
 MEDIA
   IS A
MADHOUSE
Twitter

                      Facebook
  YouTube




Blogs
Some say it’s
AN ART.
I say it’s a
SCIENCE.
Got your lab book?
You’ll need it.
Today
0 Define the question
1 Observe
2 Investigate
3 Hypothesize
4 Experiment
5 Analyze
6 Retest




the method
O
define the
question
How can we best use
social media for our
business?
Is podcasting an
effective way to
generate prospects?
1
observe
Grow bigger ears –
and eyes.




                     Paraphrase of Chris Brogan
LISTEN:
   IF
 WHAT
WATCH:
WHERE
 HOW
2
investigate
       Scope
       Audiences
       Content
       Resources
       Outcomes
       Measurement
Scope
Audiences
Resonance &
Dissonance
Content
Resources
Outcomes
Measurement
3
hypothesize
For {scope}, {content}
from {sources}, used
across {tools}, will
produce {measured}
{results} with
{audiences}.
4
experiment
      Design
      Execution
OBSERVATION
      ≠
PARTICIPATION
OBSERVATION
            ≠
PARTICIPATION
    (you have to do it)
5
analyze
   Numbers
   Sentiment
   Actions
6
retest
It takes practice.
So maybe it is a
madhouse.
But now you’re the
mad scientist.
Who I am
  Tamsen McMahon
      tamsen@sametz.com
      @tamadear

  Sametz Blackstone Associates
      www.sametz.co...
Scientific method for social media
Scientific method for social media
Upcoming SlideShare
Loading in …5
×

Scientific method for social media

7,035 views

Published on

Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.

Published in: Business
1 Comment
8 Likes
Statistics
Notes
No Downloads
Views
Total views
7,035
On SlideShare
0
From Embeds
0
Number of Embeds
83
Actions
Shares
0
Downloads
138
Comments
1
Likes
8
Embeds 0
No embeds

No notes for slide

Scientific method for social media

  1. The Scientific Method for Social Media PodCamp Boston 5 – 25 September 2010 Sametz Blackstone Associates
  2. Who I am   Tamsen McMahon   tamsen@sametz.com   @tamadear   Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   Brass Tack Thinking   brasstackthinking.com
  3. SOCIAL MEDIA IS A MADHOUSE
  4. Twitter Facebook YouTube Blogs
  5. Some say it’s AN ART.
  6. I say it’s a SCIENCE.
  7. Got your lab book?
  8. You’ll need it.
  9. Today
  10. 0 Define the question 1 Observe 2 Investigate 3 Hypothesize 4 Experiment 5 Analyze 6 Retest the method
  11. O define the question
  12. How can we best use social media for our business?
  13. Is podcasting an effective way to generate prospects?
  14. 1 observe
  15. Grow bigger ears – and eyes. Paraphrase of Chris Brogan
  16. LISTEN: IF WHAT
  17. WATCH: WHERE HOW
  18. 2 investigate Scope Audiences Content Resources Outcomes Measurement
  19. Scope
  20. Audiences
  21. Resonance & Dissonance
  22. Content
  23. Resources
  24. Outcomes
  25. Measurement
  26. 3 hypothesize
  27. For {scope}, {content} from {sources}, used across {tools}, will produce {measured} {results} with {audiences}.
  28. 4 experiment Design Execution
  29. OBSERVATION ≠ PARTICIPATION
  30. OBSERVATION ≠ PARTICIPATION (you have to do it)
  31. 5 analyze
  32.  Numbers  Sentiment  Actions
  33. 6 retest
  34. It takes practice.
  35. So maybe it is a madhouse.
  36. But now you’re the mad scientist.
  37. Who I am   Tamsen McMahon   tamsen@sametz.com   @tamadear   Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   Brass Tack Thinking   brasstackthinking.com

×