This Slide was made for the Sprinklr Customer Exchange Meeting on 22-Apr. 2015. Some of picture or topology are tessellated due to its confidentiality.

3. • Our Point of View
• Our Challenge and a few example how to deal with it.

4. 140 countries.
80M DL
Office for iPad & iPhone
1.5B people are using
Windows everyday
57% of Fortune 500
companies are using
Microsoft Azure.
1,000 new customer sign
up everyday.

7. • About us
• Our Challenge and a few example how to deal with it.

8. Source : Accenture Interactive, “CMOs: Time for digital transformation “ , 2014
http://tkworldwide.com/our-services/increase-revenue-chart/
Increase
67%

9. 29%
33%
33%
36%
36%
40%
40%
41%
42%
46%
47%
47%
47%
47%
47%
50%
58%
70%
92%
71%
67%
67%
64%
64%
60%
60%
59%
58%
54%
53%
53%
53%
53%
53%
50%
42%
30%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
モバイル端末上のテキスト広告
バナー広告
モバイル端末上のバナー広告
オンラインビデオ上の広告
ソーシャルメディア上の広告
テレビでの製品プレースメント
検索エンジン上の広告
映画の上映前の広告
ラジオ広告
新聞広告
配信登録しているe-mail DM
テレビ広告
イベントのスポンサー
雑誌広告
屋外広告
ブランドWebサイト
新聞などの編集記事
オンラインの購入レビュー
知人のおすすめ
To what extent do you trust the following forms of advertising?
Source : Nielsen Global Trust in Advertising Survey (2011)
信頼する 信頼しない
Most of Digital Ad were lower
for gaining trust.
Friend’s recommendation &
Online Review are highest trust.
Brand Web exceeds Ad.

10.  Big Data
 Small World
#Individual

11. Experience
WoM
Identify
and
Engage
Digital Marketing
Integrates
Customer Journey


12. • About us
• Our Point of View

15. Customer
Centric
Day to day
engagement
Get involved
their cluster

16. People are walking around the network.
Interlock & Integrate the data is the key.

19. Thank you