1. results
Marketing research

2. 1.Age
15-25 2 7%
26-35 2 7%
36-45 4 14%
46-60 15 54%
60> 5 18%

3. 2.Country of Origin
England 3 11%
Netherlands 6 21%
Germany 2 7%
Belgium 1 4%
Turkey 1 4%
Spain 0 0%
France 1 4%
Sweden 0 0%
Finland 0 0%
Norway 1 4%
Russia 0 0%
United States 4 14%
Australia 0 0%
Denmark 1 4%
Switzerland 0 0%
China 0 0%
Other Europen 3 11%
African Country 1 4%
Med East 0 0%
country
United States 4 14%
Ireland 0 0%
Italy 1 4%
other 3 11%

4. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - It’s a safe place to visit
1 Agree 19 68%
strongly
2 Agree 8 29%
3 Neither 0 0%
4 Disagre e 1 4%
5 Disagree 0 0%
strongly

5. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - People are friendly and
hospitable
1 Agree 22 79%
strongly
2 Agree 6 21%
3 0 0%
Neither
4 0 0%
Disagre
e
5 0 0%
Disagree
strongly

6. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - It has good nightlife
1 Agree 6 21%
strongly
2 Agree 10 36%
3 8 29%
Neither
4 3 11%
Disagre
e
5 0 0%
Disagree
strongly

7. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - Prices are too expensive
1 Agree 1 4%
strongly
2 Agree 12 43%
3 5 18%
Neither
4 8 29%
Disagre
e
5 2 7%
Disagree
strongly

8. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - Pleasant weather for
sightseeing
1 Agree 19 68%
strongly
2 Agree 8 29%
3 1 4%
Neither
4 0 0%
Disagre
e
5 0 0%
Disagree
strongly

9. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - Plenty of good
restaurants available
1 Agree 17 61%
strongly
2 Agree 8 29%
3 3 11%
Neither
4 0 0%
Disagre
e
5 0 0%
Disagree
strongly

10. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - A good variety of visitor
attractions
1 Agree 12 43%
strongly
2 Agree 14 50%
3 2 7%
Neither
4 0 0%
Disagre
e
5 0 0%
Disagree
strongly

11. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - It has a rich cultural life
1 Agree 12 43%
strongly
2 Agree 12 43%
3 4 14%
Neither
4 0 0%
Disagre
e
5 0 0%
Disagree
strongly

12. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - There are a lot of
museums to visit
1 Agree 5 18%
strongly
2 Agree 15 54%
3 7 25%
Neither
4 1 4%
Disagre
e
5 0 0%
Disagree
strongly

13. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - Educational reasons for
visiting
1 Agree 7 25%
strongly
2 Agree 8 29%
3 10 36%
Neither
4 0 0%
Disagre
e
5 0 0%
Disagree
strongly

14. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - rich biodiversity and
Enviromental protected area
(NATURA etc)
1 Agree 8 29%
strongly
2 Agree 15 54%
3 4 14%
Neither
4 0 0%
Disagre
e
5 0 0%
Disagree
strongly

15. 3.Visitor criteria!!! tell me how much
you agree or disagree with each
statement - easy and cheap
transportation facilites to reach the
destination
1 Agree 4 14%
strongly
2 Agree 10 36%
3 6 21%
Neither
4 6 21%
Disagre
e
5 2 7%
Disagree
strongly

16. 4. How did you book your
accommodation in and travel to...
Travel agent 3 11%
Tour operator 4 14%
Part of an 0 0%
organised group
Directly with 4 14%
accommodatio
n
Directly with 0 0%
local tourist
office
With help from 1 4%
friends or
relatives
Directly with 3 11%
airline/ferry/tra
in operator
Through the 12 43%
Internet
Did not book 0 0%
Other 1 4%

17. 5.How much or how little an
influence each of the following were
on your decision to visit a place? - A
previous visit
1A 20 71%
major
influenc
e
2 Some 4 14%
influenc
e
3 Not 1 4%
much
influenc
e
4 No 2 7%
influenc
e
5 Don’t 0 0%
know

18. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
Advice from friends/relatives
1A 7 25%
major
influenc
e
2 Some 10 36%
influenc
e
3 Not 4 14%
much
influenc
e
4 No 6 21%
influenc
e
5 Don’t 0 0%
know

19. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
Articles in a magazine or newspaper
1A 0 0%
major
influenc
e
2 Some 11 39%
influenc
e
3 Not 7 25%
much
influenc
e
4 No 7 25%
influenc
e
5 Don’t 0 0%
know

20. 5.How much or how little an influence
each of the following were on your
decision to visit a place? -
Advertisement(s) in a
magazine/newspaper
1A 0 0%
major
influenc
e
2 Some 5 18%
influenc
e
3 Not 8 29%
much
influenc
e
4 No 12 43%
influenc
e
5 Don’t 0 0%
know

21. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
Tourist brochure
1A 1 4%
major
influenc
e
2 Some 5 18%
influenc
e
3 Not 9 32%
much
influenc
e
4 No 9 32%
influenc
e
5 Don’t 2 7%
know

22. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
Guide book
1A 1 4%
major
influenc
e
2 Some 8 29%
influenc
e
3 Not 8 29%
much
influenc
e
4 No 9 32%
influenc
e
5 Don’t 0 0%
know

23. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
Radio programmes
1A 0 0%
major
influenc
e
2 Some 3 11%
influenc
e
3 Not 5 18%
much
influenc
e
4 No 14 50%
influenc
e
5 Don’t 3 11%
know

24. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
Television programmes/coverage
1A 1 4%
major
influenc
e
2 Some 4 14%
influenc
e
3 Not 6 21%
much
influenc
e
4 No 12 43%
influenc
e
5 Don’t 2 7%
know

25. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
Advertising on television
1A 0 0%
major
influenc
e
2 Some 3 11%
influenc
e
3 Not 7 25%
much
influenc
e
4 No 12 43%
influenc
e
5 Don’t 3 11%
know

26. 5.How much or how little an
influence each of the following were
on your decision to visit a place? - Site
on the Internet
1A 6 21%
major
influenc
e
2 Some 7 25%
influenc
e
3 Not 6 21%
much
influenc
e
4 No 6 21%
influenc
e
5 Don’t 1 4%
know

27. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
Advice from a travel agent
1A 1 4%
major
influenc
e
2 Some 4 14%
influenc
e
3 Not 6 21%
much
influenc
e
4 No 13 46%
influenc
e
5 Don’t 1 4%
know

28. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
National Tourist Board Office
1A 0 0%
major
influenc
e
2 Some 4 14%
influenc
e
3 Not 4 14%
much
influenc
e
4 No 16 57%
influenc
e
5 Don’t 0 0%
know

29. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
Tourist Information Centre
1A 0 0%
major
influenc
e
2 Some 3 11%
influenc
e
3 Not 8 29%
much
influenc
e
4 No 15 54%
influenc
e
5 Don’t 0 0%
know

30. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
travel blogs
1A 2 7%
major
influenc
e
2 Some 10 36%
influenc
e
3 Not 6 21%
much
influenc
e
4 No 7 25%
influenc
e
5 Don’t 0 0%
know

31. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
facebook fun page
1A 2 7%
major
influenc
e
2 Some 8 29%
influenc
e
3 Not 4 14%
much
influenc
e
4 No 10 36%
influenc
e
5 Don’t 1 4%
know

32. 5.How much or how little an
influence each of the following were
on your decision to visit a place? -
smartphone application
1A 1 4%
major
influenc
e
2 Some 3 11%
influenc
e
3 Not 4 14%
much
influenc
e
4 No 14 50%
influenc
e
5 Don’t 3 11%
know

33. 5.How much or how little an influence
each of the following were on your
decision to visit a place? - travelling rating
application (tripadvisor etc)
1A 3 11%
major
influenc
e
2 Some 8 29%
influenc
e
3 Not 2 7%
much
influenc
e
4 No 12 43%
influenc
e
5 Don’t 1 4%
know

34. 6.In Which way are you sharing your travelling experiences?
Youtube video upload 5 19%
writing articles in blogs 3 12%
travel forums 4 15%
Social Media Knowledge 3 12%
(Wikipedia, Yahoo!
Answers, Ask)
Social News (Digg, Reddit, 3 12%
Twitter, Slashdot)
Social Web Apps for 6 23%
Making and Sharing Your
Travel Plans (trip
advisor,TripIt,Dopplr,Bum
ped.in,Globetrooper)
Smartphone apps 1 4%
personal profile in 20 77%
social media Social
Networks
(Facebook,
Myspace, LinkedIn,
Orkut, Care2)
flickr(sharing 5 19%
photos)
email 13 50%
maps 1 4%
Social Media 1 4%
Bookmarks
(StumbleUpon,
Delicious, Mister
Wong)
Other 2 8%

35. 7.Are you influenced by others
travellers sharing experiences from
Internet?
1- not at all 7 25%
2 6 21%
3 5 18%
4 8 29%
5- Very 2 7%
much

36. 8.Reason of following (Like) a Travel
Brand-hotel-restaurant...in Social
Media Coupon/conte
sts
Loyal
4
5
17%
21%
customer of
the brand
makes me feel 5 21%
valuable
customer
friends are fun 4 17%
friend 12 50%
recomendatio
n
New 4 17%
offers/product
s
News,articles. 7 29%
interesting 15 63%
photos
interesting 3 13%
videos
advertisement 2 8%
affiliate 2 8%
marketing
Other 1 4%

37. 9.Do you know how to scan a QR
Code?
Yes 9 32%
No 17 61%
A little 2 7%
bit