The Chesapeake Climate Action Network is a nonprofit organization dedicated to fighting climate change in Maryland, Virginia, and Washington D.C. through grassroots organizing and mobilization. Their mission is to transition the region to clean energy and reduce carbon emissions to 350 ppm. In 2013, their public relations campaign aimed to promote environmental issues like sustainability and climate change, recruit students to attend a climate conference, educate the community on environmental justice, and recruit volunteers through social media, events, and campus coordinators at local universities.

1. 2013 PUBLIC RELATIONS
CAMPAIGN:
THE CHESAPEAKE CLIMATE
ACTION NETWORK
By Sydnie L.A. Baker
Director of Public Relations

2. MISSION
• The Chesapeake Climate Action Network is the grassroots, nonprofit
organization dedicated exclusively to fighting global warming in Maryland,
Virginia, and Washington, D.C. Our mission is to build and mobilize a powerful
grassroots movement in this unique region that surrounds our nation’s capital
to call for state, national and international policies that will put us on a path
to climate stability.
• We envision a country where clean energy sources, such as solar and wind
power, are prioritized and dirty fossil fuels are phased out; where our world is
on a path to 350 ppm CO2 in the atmosphere, creating a stable, sustainable
climate.

3. TASKS
• Promote awareness of Environmental Concerns such as:

Sustainability

Climate Change

Fracking

XL Tar Sands Pipeline
• Recruit students to attend Power Shift 2013
• Educate the community on Environmental Justice
• Recruit volunteers to help campaign

4. LOGO

5. STRATEGIES
• Events -- Social & Informative
• Social Networking -- Twitter, Facebook, Instagram, Vine, Pinterest
• Phone banking -- Calls to invite constituents and promote upcoming events
• Promotional Gear -- T-Shirts & Wristbands
• Campaign Videos
• Initiatives
• Petition Signing
• Student Campus Coordinators at area college campuses
( HU, VCU, VSU, ODU, NSU)

6. CAMPAIGNS

7. CAMPAIGNS CONT.

8. CAMPAIGN VIDEOS

9. CAMPAIGN VIDEOS

10. EVENT IDEAS
• Environmental Justice Panel
• Campaign: Go to area college campuses and pass out t-shirts/ promotional
gear while getting petitions signed
• Day Party: Games, Prizes, Speakers, Food & Fun!
• Lobby outside of the DC/MD/VA Legislative Buildings

11. WEBSITE

12. SOCIAL NETWORKS
• Flickr: http://www.flickr.com/photos/chesapeakeclimate/
• Facebook: https://www.facebook.com/ChesapeakeClimate
• Twitter: https://twitter.com/CCAN
• YouTube: http://www.youtube.com/user/ChesapeakeClimate