Slide 1
Market Research
June 2013
DVIRC
2905 Southampton Road
Philadelphia, PA 19154
The Navy Yard
Building 100 Innovation...
Slide 2
Manufacturing Focused Market Research:
DVIRC’s Market Research Approach Has Been Constructed To
help Grow Business...
Slide 3
The future of Market Research as a decision
making tool is bright (Source: Moody’s 2013)
Slide 4
Market Research and its applications
• Strategic Planning
• Corporate Branding
• New Product Development / New Pro...
Slide 5
Schramm:
Schramm: Provides superior drill rigs and services
Markets Served: Energy / Mineral Exploration /Geotherm...
Slide 6
Schramm:
Schramm’s Future: Mining, Oil and Gas Extraction
(Source: Moody’s 2013)
Slide 7
HPT:
HPT: Designs and manufactures equipment and tooling for
pharmaceutical packaging applications.
Markets Served...
Slide 8
HPT:
HPT’s Future: Cosmetics and Pharmaceutical packaging equipment
(Source: Moody’s 2013)
Slide 9
Schramm vs. HPT
Research Goals
Schramm HPT
New Product Development
Competitive Benchmarking
New Product Launch
Bra...
Slide 10
Schramm vs. HPT
Audiences
07/12/13
Schramm HPT
Oil and Gas Exploration
Prospective Customers
Current Customers ...
Slide 11
Results – Schramm
32%
Of Schramm’s
market is
purchase
ready
31
Prospects
generated
Schramm
Nations
Top 3
drilling...
Slide 12
Results – HPT
56%
Customers
believe HPT’s
ease of doing is
business higher
than OEMs
76%
Consider
HPT for
upcomin...
Slide 13
Thank you
Upcoming SlideShare
Loading in …5
×

Manufacturing Focused Market research services - Best Practices - Real Examples – Sylvia Wower

300 views

Published on

Manufacturing Focused Market research services - Best Practices - Real Examples – Sylvia Wower

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Manufacturing Focused Market research services - Best Practices - Real Examples – Sylvia Wower

  1. 1. Slide 1 Market Research June 2013 DVIRC 2905 Southampton Road Philadelphia, PA 19154 The Navy Yard Building 100 Innovation Center 4801 S Broad St, Suite 100 Philadelphia, PA 19112
  2. 2. Slide 2 Manufacturing Focused Market Research: DVIRC’s Market Research Approach Has Been Constructed To help Grow Business Value. As such, our research is designed to help Businesses Pursue: Growth in Sales Growth in Profitability Success in Execution
  3. 3. Slide 3 The future of Market Research as a decision making tool is bright (Source: Moody’s 2013)
  4. 4. Slide 4 Market Research and its applications • Strategic Planning • Corporate Branding • New Product Development / New Product Launch • New Market Entry / Market Scouting • Market Validation and Forecasting • Technology Scouting • Voice of Customer (CFP) • ISO/AS 9100 and other quality related initiatives • Competitive Benchmarking
  5. 5. Slide 5 Schramm: Schramm: Provides superior drill rigs and services Markets Served: Energy / Mineral Exploration /Geothermal /Water Well
  6. 6. Slide 6 Schramm: Schramm’s Future: Mining, Oil and Gas Extraction (Source: Moody’s 2013)
  7. 7. Slide 7 HPT: HPT: Designs and manufactures equipment and tooling for pharmaceutical packaging applications. Markets Served: Industrial Machinery / Pharmaceutical / Cosmetics
  8. 8. Slide 8 HPT: HPT’s Future: Cosmetics and Pharmaceutical packaging equipment (Source: Moody’s 2013)
  9. 9. Slide 9 Schramm vs. HPT Research Goals Schramm HPT New Product Development Competitive Benchmarking New Product Launch Brand Loyalty Assessment Gauge Market Awareness Market Positioning Awareness Competitive Benchmarking Corporate Branding/ Uniqueness Assessment Support Corporate Growth Strategy
  10. 10. Slide 10 Schramm vs. HPT Audiences 07/12/13 Schramm HPT Oil and Gas Exploration Prospective Customers Current Customers (New Markets) Pharmaceutical Supply Chain Current Customers Soft or Former Customers Prospective Customers
  11. 11. Slide 11 Results – Schramm 32% Of Schramm’s market is purchase ready 31 Prospects generated Schramm Nations Top 3 drilling brand 35% Response rating “2 in 5” Schramm’s target market is Brand Loyal 71% Market awareness
  12. 12. Slide 12 Results – HPT 56% Customers believe HPT’s ease of doing is business higher than OEMs 76% Consider HPT for upcoming projects 50% HPT’s referral rate 90% Customer satisfaction rating 100% Believe HPT has the depth of experience needed to tackle complex, technical issues 4 out of 5 customers are aware of HPT products
  13. 13. Slide 13 Thank you

×