Manufacturing Focused Market research services - Best Practices - Real Examples – Sylvia Wower

1. Slide 1
Market Research
June 2013
DVIRC
2905 Southampton Road
Philadelphia, PA 19154
The Navy Yard
Building 100 Innovation Center
4801 S Broad St, Suite 100
Philadelphia, PA 19112

2. Slide 2
Manufacturing Focused Market Research:
DVIRC’s Market Research Approach Has Been Constructed To
help Grow Business Value.
As such, our research is designed to help Businesses Pursue:
Growth in Sales
Growth in Profitability
Success in Execution

3. Slide 3
The future of Market Research as a decision
making tool is bright (Source: Moody’s 2013)

4. Slide 4
Market Research and its applications
• Strategic Planning
• Corporate Branding
• New Product Development / New Product Launch
• New Market Entry / Market Scouting
• Market Validation and Forecasting
• Technology Scouting
• Voice of Customer (CFP)
• ISO/AS 9100 and other quality related initiatives
• Competitive Benchmarking

5. Slide 5
Schramm:
Schramm: Provides superior drill rigs and services
Markets Served: Energy / Mineral Exploration /Geothermal /Water Well

6. Slide 6
Schramm:
Schramm’s Future: Mining, Oil and Gas Extraction
(Source: Moody’s 2013)

7. Slide 7
HPT:
HPT: Designs and manufactures equipment and tooling for
pharmaceutical packaging applications.
Markets Served: Industrial Machinery / Pharmaceutical / Cosmetics

8. Slide 8
HPT:
HPT’s Future: Cosmetics and Pharmaceutical packaging equipment
(Source: Moody’s 2013)

9. Slide 9
Schramm vs. HPT
Research Goals
Schramm HPT
New Product Development
Competitive Benchmarking
New Product Launch
Brand Loyalty Assessment
Gauge Market Awareness
Market Positioning Awareness
Competitive Benchmarking
Corporate Branding/
Uniqueness Assessment
Support Corporate Growth
Strategy

10. Slide 10
Schramm vs. HPT
Audiences
07/12/13
Schramm HPT
Oil and Gas Exploration
Prospective Customers
Current Customers (New
Markets)
Pharmaceutical Supply Chain
Current Customers
Soft or Former Customers
Prospective Customers

11. Slide 11
Results – Schramm
32%
Of Schramm’s
market is
purchase
ready
31
Prospects
generated
Schramm
Nations
Top 3
drilling brand
35%
Response
rating
“2 in 5”
Schramm’s
target market is
Brand Loyal
71%
Market
awareness

12. Slide 12
Results – HPT
56%
Customers
believe HPT’s
ease of doing is
business higher
than OEMs
76%
Consider
HPT for
upcoming
projects
50%
HPT’s
referral rate
90%
Customer
satisfaction
rating
100%
Believe HPT has
the depth of
experience
needed to tackle
complex,
technical issues
4 out of 5
customers are
aware of HPT
products

13. Slide 13
Thank you