Back in the days when digital marketing wasn't the biggest thing (YET!) in social media publicity and the best way to go around promoting cinema was excellent content. An old presentation worth sharing where I presented how Nepali cinema's publicity was changing and fast...

1. MY FIRST JOB

2. MY FIRST JOB

3. SO...
What does it take to become a social media superstar?

4. SWAG

5. MONEY

6. POWER

7. SO WHAT?

8. BAL HOINA PASA
DIMAG LAGA DIMAG

9. LOOT MADE HISTORY

11. November 2011
755
Facebook Penetration
(Avg. Likes)
March 2012

12. November 2011 March 2012
755
19,450
Facebook Penetration
(Avg. Likes)

13. 1500 People
like this
...and many more commented

14. Today, almost every single Nepali
film owns a Facebook Page.
This number two years ago was
ZERO

15. They’re taking the hoarding boards away!

16. Where are they taking these boards?

17. Welcome to Facebook.
Log in or Sign up to continue.

18. UMA - Promotion Expenses
9%
7%
2%
46%
36%
Poster Hoarding Radio Events Social Media Television

19. UMA - Promotion Expenses
9%
7%
2%
36%
Poster Hoarding Radio Events Social Media Television
9% of the entire publicity budget was spent of
Social Media alone.

20. RESULTS?

21. 25,000+ FANS
5600+ WEEKLY REACH
A SOCIAL MEDIA SUPERHIT ;)

22. The Great
YouTube Influx

23. This is your
hoarding board.
PLAY it!

24. Trailers onYouTube become a hit
before the film reaches the theatres.
CHHADKE
UMA
KARKASH
HOSTEL
1 Million+
88K
72K
52K
(views as of July 2013)

25. IDENTIFYYOUR AUDIENCE

30. SOCIAL MEDIA IS FOR
EVERYONE

32. AND FOR
PROFESSIONALS

34. NEPALI CINEMA:
THE FUTURE

35. We like this.

36. THANKS