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Gamification: Turning Customers into Advocates & Prioritizing Requirements


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Gamification: Turning Customers into Advocates & Prioritizing Requirements by Lee Courtney at Silicon Valley Product Camp 2011

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Gamification: Turning Customers into Advocates & Prioritizing Requirements

  1. 1. Gamification: Turning Customers Into Advocates & Prioritizing Requirements<br />Carole-Ann Matignon<br />Co-Founder & CEO<br />CMatignon@SparklingLogic.comTwitter: CMatignon & SparklingLogic<br />
  2. 2. User Group Feedback Session:Feel the Love!<br />
  3. 3. How to change that?<br />You make the Rules<br />And<br />Make it Fun for everyone…<br />Gamification!<br />
  4. 4. What I did…<br />“Monopoly” Game<br />Ideally 5-10 Round Tables <br />6-8 Customers<br />1 Product Moderator<br />1 Speaker (Customer)<br />Product Manager Leads overall session<br />Each customer receives 10M Product Bucks<br />
  5. 5. My Rules…<br />
  6. 6. What Worked…<br />Dynamics<br />No ranting, no grumbling, no bore<br />
  7. 7. What Worked for me…<br />Quantitative AND Transparent<br />$$ had to have Name & Company to be counted<br />
  8. 8. What Worked for Prioritization…<br />$1M on 10 Features or $10M on 1 Feature<br />
  9. 9. What Worked… Most Importantly!<br />Customers took ownership of their features!<br />Customers had to pitch for their features<br />They started answering each other<br />
  10. 10. What Customers Liked…<br />Transparency<br />Year over year, results were published and tracked<br />Customers who got features implemented in past year were the loudest!!! Happy & Loud <br />
  11. 11. What did not Work so Well…<br />
  12. 12. What Surprised Me?<br />We have never been surprised!<br />Granted, we did a lot of<br />Customer visits or phone discussions<br />Customer engagement in Community<br />Etc.<br />
  13. 13. What happened next?<br />Expanded to other less mature products<br />Same Success!<br />
  14. 14. How about <br />Your Game Experiments?<br />
  15. 15. Thank You!<br />Carole-Ann Matignon<br />Co-Founder & CEO<br />CMatignon@SparklingLogic.comTwitter: Cmatignon & SparklingLogic<br />(408) 834-7002<br />