Product Manager being your own client - Sunil Mundra, ThoughtWorks

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Product Manager being your own client - Sunil Mundra, ThoughtWorks

  1. 1. Product Manager: Being Your Own Client 24th Aug. 2013 BA Conf., Bangalore
  2. 2. Quotes •  Most products are reborn. The initial version is almost always scrapped. •  Creating a product is hard enough, marketing it and implementing it is a ‘totally different ballgame’. •  As a Product Manager, one needs to have •  Reflexes of a Juggler •  Nose of a Basset Hound •  Hide of Rhinoceros
  3. 3. Outline •  What Is A Software Product •  Characteristics Of A Software Product •  What Is Software Product Management •  Product Manager Skills •  Is BA a Good Candidate for Product Manager •  Key Considerations In Product Creation •  Product Management Challenges •  Product Management Learnings
  4. 4. What Is A Software Product?
  5. 5. What Is A Software Product? A single application or suite of applications built by software company to be used by multiple customers Examples: Finacle, Oracle DB 10g, SAP ERP, MS Office etc.
  6. 6. Characteristics Of Software Products
  7. 7. Characteristics Of Software Products •  Used by Multiple Customers •  IP is owned by the Creator •  Specific To A Domain •  Sold based on License •  Enhanced through Versions •  Go Through A Lifecycle
  8. 8. What Is Software Product Management?
  9. 9. What Is Software Product Management? •  Governing a product from its inception to the market, or customer delivery, and service, in order to generate highest possible value for the customer •  Delivering the right products, at the right time, to the right markets •  The main challenge of software product management is balancing the different and frequently conflicting wishes, needs and priorities of sponsors, developers, marketers and customers
  10. 10. Product Manager Skills
  11. 11. Product Manager Skills •  Understanding Architecture, Design & Tech. Choices •  Leadership •  Domain Knowledge •  Passion for Customer Delight •  Multi Tasking •  Keeping Pace with Business Environment •  Dealing with Variety of Stakeholders •  Managing and Mentoring People •  Commercial Acumen
  12. 12. BA Good Candidate For Product Manager? •  Leadership •  Domain Knowledge •  Passion for Customer Delight •  Multi Tasking •  Understanding Architecture, Design and Tech. Choices •  Keeping Pace with Business Environment •  Dealing with Variety of Stakeholders •  Managing and Mentoring People •  Commercial Acumen "  
  13. 13. Key Considerations For Product Creation
  14. 14. Key Considerations For Product Creation •  Extent of Competition •  Sustainability of USP •  Extent of Investment & Financial Viability •  Capabilities in •  People •  Process •  Technologies •  Domain •  Marketing
  15. 15. Key Product Management Challenges
  16. 16. Key Product Management Challenges •  Fulfilling ROI Expectations •  Knowledge Management •  Getting and Retaining the right kind of People •  Balancing Interests of Multiple Stakeholders •  Ensuring Product is Continuously Enhanced
  17. 17. Key Learnings As A Product Manager
  18. 18. The Do’s
  19. 19. The Do’s •  Package Features as Solutions •  Modularize Optimally •  Accept Mistakes & Know when to ‘Cut Your Losses’ •  Always keep Customer’s TOC in mind
  20. 20. The Don'ts
  21. 21. The Don'ts •  Aim to ‘Make Everyone Happy’ •  ‘Chew too much’ at a time, for development •  Base Initial Dev. on Single Client Requirements •  Use Pricing as Primary Competitive Advantage
  22. 22. Questions? Sunil Mundra sunilrm@thoughtworks.com Blog: http://suniltalksagile.wordpress.com/
  23. 23. Thank You!

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