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Why is there so much conflict between the
   generations?
Why do older employees hate change so much?
What do younger people want to learn?
Do younger people want all development through
   their computers?
Why do younger people dress so informally at work?
Do older people have any interest in learning?
What can we do about the feeling of entitlement
   among younger employees?
Who wants coaching?
What can we do about the feeling of entitlement
   among older employees?
Why don’t our employees trust us? Is it a generational
   thing?
Why are younger people so disrespectful, and what
   can we do to fix the problem?
What do we need to do to retain younger employees?
Why are younger people so disloyal?

                       Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 1: All Generations Have Similar Values; They Just Express Them 
               Differently
Principle 2: Everyone Wants Respect; They Just Don’t Define It the Same 
               Way

Principle 3: Trust Matters

Principle 4: People Want Leaders Who Are Credible and Trustworthy

Principle 5: Organizational Politics Is a Problem—No Matter How Old or 
               Young You Are

Principle 6:   No One Really Likes Change


Principle 7: Loyalty Depends on the Context, Not on the Generation

Principle 8: It Is as Easy to Retain a Young Person as an Older One — If You 
               Do the Right Things

Principle 9: Everyone Wants to Learn—More Than Just About Anything Else

Principle 10: Everyone Wants a Coach
                                Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 1:
    All Generations Have Similar Values; 
     They Just Express Them Differently

• People of all generations have similar values.
• FAMILY is the value chosen most frequently.
• Values and behavior aren’t the same thing –
  someone can behave very differently from you and 
  still hold the same values.




                        Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 2:
           Everyone Wants Respect; 
    They Just Don’t Define It the Same Way
• People of all generations want respect, they just 
  define it differently.
• People in positions of authority want their decision 
  to be respected.
• Older people want their experience and wisdom to 
  be respected and deferred to.
• Younger people would like their fresh ideas and 
  suggestions to be listened to.
• Questions do not necessarily demonstrate disrespect.
                         Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 3:
                          Trust Matters
• People of all generations and at all levels are more likely to trust 
  the people they work with directly (bosses, peers, and direct 
  reports).
• People trust their organizations less than they do the people 
  they work with directly.
• People trust upper management less than they trust their 
  organization.
• What generation you are from or how old you are does not 
  affect how much you trust other people or your organization.
• The less people trust, the more likely they are to leave.



                                Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 4:
           People Want Leaders Who Are 
             Credible and Trustworthy
• People of all generations and at all levels want their leaders to 
  be credible, trustworthy, dependable, farsighted, encouraging, 
  and good listeners.
• If you can’t tell the truth, say that you can’t talk about the 
  subject; if possible, do not engage to begin with.  Don’t mislead 
  intentionally.
• Behave as someone you would want to follow.
• If you work at having the attributes people want in a leader you
  may lose out to the dissembling backstabbers, or you may end 
  up on top . . . But at least you’ll be less likely to end up in a 
  defendant’s chair!

                               Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 5:
        Organizational Politics Is a Problem—
        No Matter How Old or Young You Are
• Different generations have similar attitudes towards office politics, 
  though they may express those attitudes slightly differently.
• People higher in organizations think they got there because of 
  their hard work and strong performance.
• People lower in organizations think political behavior is more 
  important for advancement than do people higher in 
  organizations.
• Employees may not like it, but they generally understand that 
  office politics is a reality.  So if you’re a manager, there’s no need 
  to pretend that office politics doesn’t exists and has no real impact.
• You can improve at office politics by understanding the forces that 
  shape the political climate.  What you want to do is learn how to 
  manage the competing forces more effectively so that you can 
  achieve what you want.        Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 6:
            No One Really Likes Change
• Both older and younger people believe (erroneously) that older 
  people dislike change more than younger people do.
• People of all generations dislike change because they think it is 
  going to affect them negatively.
• People of all generations think changes are often instituted and
  communicated poorly.
• Managers and executives don’t like change much more than do 
  people lower in organizations.
• If you’re instituting a change , you can’t just expect people to 
  trust you and go along with the change happily – or even 
  quietly.




                               Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 7:
          Loyalty Depends on the Context, 
              Not on the Generation
• Different generations have about the same levels of loyalty.
• Younger generations are not more likely to job‐hop than older 
  generations were at the same age.
• People who are closer to retirement are more likely to want to 
  stay with the same organization for the rest of their working life.
• People higher in an organization work more hours than do 
  people lower in the organization; working more isn’t a matter of 
  what generation an employee is from.




                               Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 8:
      It Is as Easy to Retain a Young Person 
                 as an Older One—
             If You Do the Right Things
• Employees of all generations are more likely to remain with an 
  organization if they receive: 
    – good compensation, 
    – learning and development, 
    – opportunities for advancement, 
    – respect and recognition, 
    – good quality of life outside of work
• Employers can focus their efforts on this list, but must realize
  that each individual wants a slightly different combination. 


                                  Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 9:
          Everyone Wants to Learn—
       More Than Just About Anything Else
• Of employees surveyed, 97% said it was important to them to 
  learn on the job.
• 90% said they were learning on the job.
• Younger people do not want to learn everything over the 
  computer.
• Everyone wants to learn on the job.
• What people want to learn is related to what they need for their
  job, not to their generation.




                             Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Principle 10:
            Everyone Wants a Coach
• Everyone thinks coaching is a good idea.
• People from every generation and at every level want 
  a coach.
• Coaching is one of the best methods for helping 
  employees learn and improve because the learning is 
  individualized, targeted, and reinforced.




                        Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
The Bottom Line

1. Fundamentally, people want the same things
   at work, no matter what generation they are
   from.
2. You can work with (or manage) people from
   all generations effectively without becoming a
   contortionist, selling your soul on eBay, or
   pulling your hair out on a daily basis.




                      Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Most intergenerational conflict shares a common 
                point of origin:
              the issue of clout –
         who has it, and who wants it.




                     Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
Prepared by Jennifer J. Deal, Ph.D.,  Copyright Center for Creative Leadership, 2008

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Retiring the Generation Gap

  • 1. Why is there so much conflict between the generations? Why do older employees hate change so much? What do younger people want to learn? Do younger people want all development through their computers? Why do younger people dress so informally at work? Do older people have any interest in learning? What can we do about the feeling of entitlement among younger employees? Who wants coaching? What can we do about the feeling of entitlement among older employees? Why don’t our employees trust us? Is it a generational thing? Why are younger people so disrespectful, and what can we do to fix the problem? What do we need to do to retain younger employees? Why are younger people so disloyal? Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 2. Principle 1: All Generations Have Similar Values; They Just Express Them  Differently Principle 2: Everyone Wants Respect; They Just Don’t Define It the Same  Way Principle 3: Trust Matters Principle 4: People Want Leaders Who Are Credible and Trustworthy Principle 5: Organizational Politics Is a Problem—No Matter How Old or  Young You Are Principle 6: No One Really Likes Change Principle 7: Loyalty Depends on the Context, Not on the Generation Principle 8: It Is as Easy to Retain a Young Person as an Older One — If You  Do the Right Things Principle 9: Everyone Wants to Learn—More Than Just About Anything Else Principle 10: Everyone Wants a Coach Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 3. Principle 1: All Generations Have Similar Values;  They Just Express Them Differently • People of all generations have similar values. • FAMILY is the value chosen most frequently. • Values and behavior aren’t the same thing – someone can behave very differently from you and  still hold the same values. Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 4. Principle 2: Everyone Wants Respect;  They Just Don’t Define It the Same Way • People of all generations want respect, they just  define it differently. • People in positions of authority want their decision  to be respected. • Older people want their experience and wisdom to  be respected and deferred to. • Younger people would like their fresh ideas and  suggestions to be listened to. • Questions do not necessarily demonstrate disrespect. Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 5. Principle 3: Trust Matters • People of all generations and at all levels are more likely to trust  the people they work with directly (bosses, peers, and direct  reports). • People trust their organizations less than they do the people  they work with directly. • People trust upper management less than they trust their  organization. • What generation you are from or how old you are does not  affect how much you trust other people or your organization. • The less people trust, the more likely they are to leave. Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 6. Principle 4: People Want Leaders Who Are  Credible and Trustworthy • People of all generations and at all levels want their leaders to  be credible, trustworthy, dependable, farsighted, encouraging,  and good listeners. • If you can’t tell the truth, say that you can’t talk about the  subject; if possible, do not engage to begin with.  Don’t mislead  intentionally. • Behave as someone you would want to follow. • If you work at having the attributes people want in a leader you may lose out to the dissembling backstabbers, or you may end  up on top . . . But at least you’ll be less likely to end up in a  defendant’s chair! Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 7. Principle 5: Organizational Politics Is a Problem— No Matter How Old or Young You Are • Different generations have similar attitudes towards office politics,  though they may express those attitudes slightly differently. • People higher in organizations think they got there because of  their hard work and strong performance. • People lower in organizations think political behavior is more  important for advancement than do people higher in  organizations. • Employees may not like it, but they generally understand that  office politics is a reality.  So if you’re a manager, there’s no need  to pretend that office politics doesn’t exists and has no real impact. • You can improve at office politics by understanding the forces that  shape the political climate.  What you want to do is learn how to  manage the competing forces more effectively so that you can  achieve what you want. Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 8. Principle 6: No One Really Likes Change • Both older and younger people believe (erroneously) that older  people dislike change more than younger people do. • People of all generations dislike change because they think it is  going to affect them negatively. • People of all generations think changes are often instituted and communicated poorly. • Managers and executives don’t like change much more than do  people lower in organizations. • If you’re instituting a change , you can’t just expect people to  trust you and go along with the change happily – or even  quietly. Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 9. Principle 7: Loyalty Depends on the Context,  Not on the Generation • Different generations have about the same levels of loyalty. • Younger generations are not more likely to job‐hop than older  generations were at the same age. • People who are closer to retirement are more likely to want to  stay with the same organization for the rest of their working life. • People higher in an organization work more hours than do  people lower in the organization; working more isn’t a matter of  what generation an employee is from. Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 10. Principle 8: It Is as Easy to Retain a Young Person  as an Older One— If You Do the Right Things • Employees of all generations are more likely to remain with an  organization if they receive:  – good compensation,  – learning and development,  – opportunities for advancement,  – respect and recognition,  – good quality of life outside of work • Employers can focus their efforts on this list, but must realize that each individual wants a slightly different combination.  Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 11. Principle 9: Everyone Wants to Learn— More Than Just About Anything Else • Of employees surveyed, 97% said it was important to them to  learn on the job. • 90% said they were learning on the job. • Younger people do not want to learn everything over the  computer. • Everyone wants to learn on the job. • What people want to learn is related to what they need for their job, not to their generation. Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 12. Principle 10: Everyone Wants a Coach • Everyone thinks coaching is a good idea. • People from every generation and at every level want  a coach. • Coaching is one of the best methods for helping  employees learn and improve because the learning is  individualized, targeted, and reinforced. Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 13. The Bottom Line 1. Fundamentally, people want the same things at work, no matter what generation they are from. 2. You can work with (or manage) people from all generations effectively without becoming a contortionist, selling your soul on eBay, or pulling your hair out on a daily basis. Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008
  • 14. Most intergenerational conflict shares a common  point of origin: the issue of clout – who has it, and who wants it. Prepared by Jennifer J. Deal, Ph.D.; © Copyright Center for Creative Leadership® 2008