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Carbon and Water Supply Chain Risk Tim Greiner Pure Strategies
VF Corporation Carbon and Water Supply Chain Risk May 17, 2011
Pure Strategies Capabilities Corporate Strategy Clean and Lean Production Supply Chain and Product Stewardship Safer Chemicals and Materials Sustainable Product Design Life Cycle Analysis CSR Reporting Water Footprinting Engineers, Scientists, Manufacturing Experts, Business Professionals 3 Data Wrangling
The Company We Keep 4 Data Wrangling
Session Goals Clarify my company’s data management needs Understand the context for Networking How to make business case for systems to manage this data Data Wrangling 5
AGENDA Context Activity Lecture Activity Lecture Conclusion Managing data has become extremely complex for today's businesses. We are awash in sustainability data from offices, stores, operations, tier 1 suppliers, employee travel, bills of materials, ERP systems, logistics, restricted substance lists, and life cycle studies. In an age of increasing transparency, managing and communicating your sustainability data has taken on key strategic importance. During this interactive session, you will learn how to determine how to decide what types of data are important, which metrics make sense, and how to track your company-level sustainability data and examine the tradeoffs of various accounting tools and methodologies. This interactive session is built on Pure Strategies 15 years of experience working with brands such as Stonyfield Farm, Seventh Generation, Mars, Dell, and The North Face. Data Wrangling 6
Around the Clock Buddies Metrics:  Measuring What Matters 7 12 11 1 2 10 9 3 8 4 7 5 6  Fill your calendar!
Metrics:  Measuring What Matters 8
Awash in a sea of metrics Corporate Social Responsibility Metrics Carbon Disclosure Project Metrics Customer Metrics Supplier Metrics Green Building Metrics Product Metrics Ecosystem Metrics Metrics:  Measuring What Matters 9
Drivers Data Wrangling 10 12 11 1 2 10 9 3 8 4 7 5 6  What are the key drivers for your organization to track sustainability data?
Sustainability Reporting is Mainstream 11 CDP GRI Companies that don’t publicly report sustainability data are increasingly viewed as laggards by investors, customers and other stakeholders  Data Wrangling
Sustainability Reporting Is Here To Stay ,[object Object]
Lack of cap-n-trade regulation
ClimateGate
Recession
Decline in green interest in some consumer surveys
Sustainability is now a part of business12 Data Wrangling
Global Reporting Initiative Metrics:  Measuring What Matters 13
Requests from Top Customers/RFP Increase 14 Manufacturer (P&G) Retailer (Walmart) “Environmental data asked for in 300 RFPs last year” – F500 Global mfg Data Wrangling
Company Level Ratings Proliferate 15 Data Wrangling
Product Level Ratings Start to Include Supply Chain 16 Ratings based on sustainability data Data Wrangling
Good Guide & The Sustainability Consortium Integrate corporate and product data into product scoring Data Wrangling 17
Investors Care ,[object Object]
95 resolutions in 2010 (INCR), up 40%
Some resist and risk PR problems
Apple
Berkshire Hathaway 18 Data Wrangling
Emissions Data Flow to Investors 19 CDP data displayed on Bloomberg terminals and Google Finance Ratings are displayed in the “Key stats and ratios” section of Google Finance, alongside key financial data. Data Wrangling
Non-financial and Financial Reporting Combine 20 Novo Nordisk Combines CSR and Annual Report FASB and other accounting boards are studying issue Data Wrangling
Timberland Combines With Quarterly Reporting 21 Data Wrangling
What Data? Data Wrangling 22 12 11 1 2 10 9 3 8 4 7 5 6  What data do I want to track?  Have to track  Want to track  Would be nice to track
Oh, the data  Data Wrangling 23
Sustainability Data Management Data Wrangling 24
Stonyfield Farmcirca 2001 Case Study Metrics:  Measuring What Matters 25
StonyfieldFarm, Inc. Londonderry, NH Founded in 1978 1990	$ 2.5 	M  1996 	$ 31.5   M	 1999	$ 53 	M ~30 % organic, no rBGH # 5 yogurt manufacturer Approx. 150 employees 50% of Middle Managers w/ < 2 years Looking for a framework for Program & Indicators ,[object Object]
WBCSD
LCSP (People, Planet & Profits)
Three Legged Stool
Stonyfield MissionCriteria  ,[object Object]
Need to develop program that would last 26 Metrics:  Measuring What Matters
Stonyfield Farm Mission Program Purpose:   Mission Metrics ,[object Object]
Identify gaps in mission performance
Develop projects to address gapsMission Report ,[object Object]
Measures Stonyfield performance against its mission
Targeted for internal use27 Metrics:  Measuring What Matters
Mission Program and Report Mission Report Produced quarterly Measures Stonyfield performance against its mission Targeted for internal use Mission Program Program with middle managers to identify gaps in mission performance and Develop projects to address gaps 28 Metrics:  Measuring What Matters
The Mission To serve as a model that environmentally and sociallyresponsible businesses can also be profitable.  To educateconsumersandproducers about the value of protecting the environment and of supporting family farmers and sustainable farming methods. To provide a healthful, productive and enjoyable work place for allemployees, with opportunities to gain new skills and advance personal career goals. To recognize our obligations to stockholders and lenders by providing an excellent return ontheirinvestment.  To produce the very highest quality all natural and Certified Organic products that taste incredible.  29 Metrics:  Measuring What Matters
Metrics Metrics:  Measuring What Matters 30 Employee Well-being  Healthful Workplace Indicators 1.Lost Work Day Illness Injury Rate 2.Ergonomic Safety 3.Physical climate measurement  Enjoyable Workplace Indicators 4.Compensation  5.Holidays  6.Vacation 7.Turnover 8.Length of Service 9.Stock Ownership 10.Employee Recognition 11.People event hours Opportunities to gain New Skills and Advance Personal Career Goals Indicators 12.Internal Advancement  13.Education/Training  14.Tuition Reimbursement 15.Employee Climate Survey Results Family Farms & Sustainable Agriculture Percent of Organic Sales Organic Acres Supported No. of Small Family Dairy Farms Supported Percentage of Milk from Small Farms Price Paid to Farmer (milk only) Environment Resource Use Solid Waste Wastewater and Water Use  Packaging Pesticides and Toxics Hazardous Chemicals Pesticides Energy Use, GHG & Air Emissions Facility Greenhouse Gas Emissions Supply Chain Greenhouse Gas Emissions Acidification
More Metrics Profitability Stock Value (price per share) Gross Revenue ($, percent change) Market Share Price/Earnings ratio Net Income  ($, percent change) Quality Consumer complaints Product Recalls Reject Rate Metrics:  Measuring What Matters 31
Uh oh Metrics:  Measuring What Matters 32
Mission Action Program a Data Wrangling 33
Mission Action Program Achieved 46% absolute reduction in transportation GHG 2006-2010 ($7.6 million in savings). Prevented 18 tractor-trailer loads plastic per year ($3.2 million in savings). Reduced facility energy and GHG 11% 2007 - 2010 ($2 million in savings). Reduced solid waste by 39% 2007 - 2010 ($450,000 in savings). Metrics:  Measuring What Matters 34
Metrics in the Context of a Corporate Sustainability Program Vision Management Systems Goals & Programs Data Management & Decision Tools Underlying Data 35 Metrics:  Measuring What Matters
How do we select our metrics in context of a Corporate Sustainability Program? Radio Flyer Supply Chain  36
Positioning Lead the Future Meet Market Needs increasing integration Develop next generation products Anticipate Market Needs Listen to stakeholders Innovate faster Meet customer requirements Compliance Meet legal requirements 37 Metrics:  Measuring What Matters
Benchmarking Customers competitors regulatory  requirements NGO& society 38 Metrics:  Measuring What Matters
Strategy Development Phase 1 Early Phase 2 Intermediate Phase 3 Advanced Sustainability Capabilities of the Organization Time ,[object Object]
Benchmarking
Baseline Assessment
Define Sustainability Vision & Priorities
Outline Strategy
Sustainability Management
Engage Supply Chain
Design Scorecard
Green Logistics
Communications
Partnerships with NGOs
Sustainability as innovation driver
Demonstrated leadershipKey Activities Sustainability Council Functional Management Embedded in Company DNA Organization 39 Metrics:  Measuring What Matters
Seventh Generation Virginia Manufacturing ~ $600M, 6 facilities Private label supplier of wipe products Emphasis on quality, price, delivery. Very high recent growth No sustainability program, but wants to introduce one ~ $200M sales, no mfg Leading household green brand for 20+ years Facing challenges from larger players (Chlorox) and new niche players (Method) Established sustainability program, needs to stay on top Metrics:  Measuring What Matters 40
Strategy Summary Seventh Generation Virginia Manufacturing Maintain leadership & differentiation Key Issues:  climate change, health, packaging, sustainable sourcing Goal Criteria  Influence Beyond Our Size  Radical Transparency  Systems Thinking Create a Just and Equitable World Inspire Conscious Consumption Restore the Environment  Anticipate customer needs in 3 years Year 1:  focus on operations Key Issues:  water, energy, waste, transportation Goal Criteria Measurable Relevant Accountable Cost effective Metrics:  Measuring What Matters 41
Seventh Generation Sustainability Goals Metrics:  Measuring What Matters 42
Virginia Manufacturing Goals & Metrics Metrics:  Measuring What Matters 43
VM Dashboard Results Metrics:  Measuring What Matters 44
MAKING SUSTAINABILITY METRICS PART OF A MANAGEMENT SYSTEM Data Wrangling 45
Sustainability Management System? ISO 14001 – Environmental  OHSAS 18001 – Health & Safety  ISO 26000 – Social Responsibility  AS 8003 – Corp. Social Responsibility  BS 8900 – Sustainable Development  ISO 50001 – Energy Management  Investors in People Standard (UK) Data Wrangling 46

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SB11 - Pure Strategies - Tim Greiner

  • 1. Carbon and Water Supply Chain Risk Tim Greiner Pure Strategies
  • 2. VF Corporation Carbon and Water Supply Chain Risk May 17, 2011
  • 3. Pure Strategies Capabilities Corporate Strategy Clean and Lean Production Supply Chain and Product Stewardship Safer Chemicals and Materials Sustainable Product Design Life Cycle Analysis CSR Reporting Water Footprinting Engineers, Scientists, Manufacturing Experts, Business Professionals 3 Data Wrangling
  • 4. The Company We Keep 4 Data Wrangling
  • 5. Session Goals Clarify my company’s data management needs Understand the context for Networking How to make business case for systems to manage this data Data Wrangling 5
  • 6. AGENDA Context Activity Lecture Activity Lecture Conclusion Managing data has become extremely complex for today's businesses. We are awash in sustainability data from offices, stores, operations, tier 1 suppliers, employee travel, bills of materials, ERP systems, logistics, restricted substance lists, and life cycle studies. In an age of increasing transparency, managing and communicating your sustainability data has taken on key strategic importance. During this interactive session, you will learn how to determine how to decide what types of data are important, which metrics make sense, and how to track your company-level sustainability data and examine the tradeoffs of various accounting tools and methodologies. This interactive session is built on Pure Strategies 15 years of experience working with brands such as Stonyfield Farm, Seventh Generation, Mars, Dell, and The North Face. Data Wrangling 6
  • 7. Around the Clock Buddies Metrics: Measuring What Matters 7 12 11 1 2 10 9 3 8 4 7 5 6 Fill your calendar!
  • 8. Metrics: Measuring What Matters 8
  • 9. Awash in a sea of metrics Corporate Social Responsibility Metrics Carbon Disclosure Project Metrics Customer Metrics Supplier Metrics Green Building Metrics Product Metrics Ecosystem Metrics Metrics: Measuring What Matters 9
  • 10. Drivers Data Wrangling 10 12 11 1 2 10 9 3 8 4 7 5 6 What are the key drivers for your organization to track sustainability data?
  • 11. Sustainability Reporting is Mainstream 11 CDP GRI Companies that don’t publicly report sustainability data are increasingly viewed as laggards by investors, customers and other stakeholders Data Wrangling
  • 12.
  • 13. Lack of cap-n-trade regulation
  • 16. Decline in green interest in some consumer surveys
  • 17. Sustainability is now a part of business12 Data Wrangling
  • 18. Global Reporting Initiative Metrics: Measuring What Matters 13
  • 19. Requests from Top Customers/RFP Increase 14 Manufacturer (P&G) Retailer (Walmart) “Environmental data asked for in 300 RFPs last year” – F500 Global mfg Data Wrangling
  • 20. Company Level Ratings Proliferate 15 Data Wrangling
  • 21. Product Level Ratings Start to Include Supply Chain 16 Ratings based on sustainability data Data Wrangling
  • 22. Good Guide & The Sustainability Consortium Integrate corporate and product data into product scoring Data Wrangling 17
  • 23.
  • 24. 95 resolutions in 2010 (INCR), up 40%
  • 25. Some resist and risk PR problems
  • 26. Apple
  • 27. Berkshire Hathaway 18 Data Wrangling
  • 28. Emissions Data Flow to Investors 19 CDP data displayed on Bloomberg terminals and Google Finance Ratings are displayed in the “Key stats and ratios” section of Google Finance, alongside key financial data. Data Wrangling
  • 29. Non-financial and Financial Reporting Combine 20 Novo Nordisk Combines CSR and Annual Report FASB and other accounting boards are studying issue Data Wrangling
  • 30. Timberland Combines With Quarterly Reporting 21 Data Wrangling
  • 31. What Data? Data Wrangling 22 12 11 1 2 10 9 3 8 4 7 5 6 What data do I want to track? Have to track Want to track Would be nice to track
  • 32. Oh, the data Data Wrangling 23
  • 33. Sustainability Data Management Data Wrangling 24
  • 34. Stonyfield Farmcirca 2001 Case Study Metrics: Measuring What Matters 25
  • 35.
  • 36. WBCSD
  • 37. LCSP (People, Planet & Profits)
  • 39.
  • 40. Need to develop program that would last 26 Metrics: Measuring What Matters
  • 41.
  • 42. Identify gaps in mission performance
  • 43.
  • 44. Measures Stonyfield performance against its mission
  • 45. Targeted for internal use27 Metrics: Measuring What Matters
  • 46. Mission Program and Report Mission Report Produced quarterly Measures Stonyfield performance against its mission Targeted for internal use Mission Program Program with middle managers to identify gaps in mission performance and Develop projects to address gaps 28 Metrics: Measuring What Matters
  • 47. The Mission To serve as a model that environmentally and sociallyresponsible businesses can also be profitable. To educateconsumersandproducers about the value of protecting the environment and of supporting family farmers and sustainable farming methods. To provide a healthful, productive and enjoyable work place for allemployees, with opportunities to gain new skills and advance personal career goals. To recognize our obligations to stockholders and lenders by providing an excellent return ontheirinvestment. To produce the very highest quality all natural and Certified Organic products that taste incredible. 29 Metrics: Measuring What Matters
  • 48. Metrics Metrics: Measuring What Matters 30 Employee Well-being Healthful Workplace Indicators 1.Lost Work Day Illness Injury Rate 2.Ergonomic Safety 3.Physical climate measurement Enjoyable Workplace Indicators 4.Compensation 5.Holidays 6.Vacation 7.Turnover 8.Length of Service 9.Stock Ownership 10.Employee Recognition 11.People event hours Opportunities to gain New Skills and Advance Personal Career Goals Indicators 12.Internal Advancement 13.Education/Training 14.Tuition Reimbursement 15.Employee Climate Survey Results Family Farms & Sustainable Agriculture Percent of Organic Sales Organic Acres Supported No. of Small Family Dairy Farms Supported Percentage of Milk from Small Farms Price Paid to Farmer (milk only) Environment Resource Use Solid Waste Wastewater and Water Use Packaging Pesticides and Toxics Hazardous Chemicals Pesticides Energy Use, GHG & Air Emissions Facility Greenhouse Gas Emissions Supply Chain Greenhouse Gas Emissions Acidification
  • 49. More Metrics Profitability Stock Value (price per share) Gross Revenue ($, percent change) Market Share Price/Earnings ratio Net Income ($, percent change) Quality Consumer complaints Product Recalls Reject Rate Metrics: Measuring What Matters 31
  • 50. Uh oh Metrics: Measuring What Matters 32
  • 51. Mission Action Program a Data Wrangling 33
  • 52. Mission Action Program Achieved 46% absolute reduction in transportation GHG 2006-2010 ($7.6 million in savings). Prevented 18 tractor-trailer loads plastic per year ($3.2 million in savings). Reduced facility energy and GHG 11% 2007 - 2010 ($2 million in savings). Reduced solid waste by 39% 2007 - 2010 ($450,000 in savings). Metrics: Measuring What Matters 34
  • 53. Metrics in the Context of a Corporate Sustainability Program Vision Management Systems Goals & Programs Data Management & Decision Tools Underlying Data 35 Metrics: Measuring What Matters
  • 54. How do we select our metrics in context of a Corporate Sustainability Program? Radio Flyer Supply Chain 36
  • 55. Positioning Lead the Future Meet Market Needs increasing integration Develop next generation products Anticipate Market Needs Listen to stakeholders Innovate faster Meet customer requirements Compliance Meet legal requirements 37 Metrics: Measuring What Matters
  • 56. Benchmarking Customers competitors regulatory requirements NGO& society 38 Metrics: Measuring What Matters
  • 57.
  • 69. Demonstrated leadershipKey Activities Sustainability Council Functional Management Embedded in Company DNA Organization 39 Metrics: Measuring What Matters
  • 70. Seventh Generation Virginia Manufacturing ~ $600M, 6 facilities Private label supplier of wipe products Emphasis on quality, price, delivery. Very high recent growth No sustainability program, but wants to introduce one ~ $200M sales, no mfg Leading household green brand for 20+ years Facing challenges from larger players (Chlorox) and new niche players (Method) Established sustainability program, needs to stay on top Metrics: Measuring What Matters 40
  • 71. Strategy Summary Seventh Generation Virginia Manufacturing Maintain leadership & differentiation Key Issues: climate change, health, packaging, sustainable sourcing Goal Criteria Influence Beyond Our Size Radical Transparency Systems Thinking Create a Just and Equitable World Inspire Conscious Consumption Restore the Environment Anticipate customer needs in 3 years Year 1: focus on operations Key Issues: water, energy, waste, transportation Goal Criteria Measurable Relevant Accountable Cost effective Metrics: Measuring What Matters 41
  • 72. Seventh Generation Sustainability Goals Metrics: Measuring What Matters 42
  • 73. Virginia Manufacturing Goals & Metrics Metrics: Measuring What Matters 43
  • 74. VM Dashboard Results Metrics: Measuring What Matters 44
  • 75. MAKING SUSTAINABILITY METRICS PART OF A MANAGEMENT SYSTEM Data Wrangling 45
  • 76. Sustainability Management System? ISO 14001 – Environmental OHSAS 18001 – Health & Safety ISO 26000 – Social Responsibility AS 8003 – Corp. Social Responsibility BS 8900 – Sustainable Development ISO 50001 – Energy Management Investors in People Standard (UK) Data Wrangling 46
  • 77. Linking to the Strategic Planning/Budgeting Processes Planning coincides with annual budget planning Data Wrangling 47
  • 78. Key Features? Data Wrangling 48 12 11 1 2 10 9 3 8 4 7 5 6 What are the key features I want in a software solution? key drivers positioning & strategy
  • 79. Key Questions Data Wrangling 49
  • 80. Spreadsheets Most Common Natural starting place Challenges Reconciling year-to-year datasets Creating and enforcing data ownership, including global standards for asset types and energy use Entering data error-free, especially without proper cell protection and validation formulas Generating real-time reports and viewing across the organization Obtaining ad-hoc reports and analysis Managing and sharing large files 50 Data Wrangling
  • 81.
  • 83. Lack of real time data views across the enterprise
  • 84. Difficulty in generating custom reports
  • 85. Inability to provide users with varying security levels
  • 86.
  • 87. Typical Corporate Level Software ToolStep by Step – all Systems Step 1: Data Entry Get sites & assets into database On a periodic (monthly) basis, gather all key data (energy, water, waste, etc.) Step 2: Manipulate Data Run calculations Ensure all data is uploaded & QC’d Step 3: Generate reports Internal/External reports Dashboards, graphs, automatically email, show progress against goals Data Wrangling 53 Software as a Service (SaaS)
  • 88. Other Features of Corporate Level Software Data Wrangling 54
  • 89. Other Features of Corporate Level Software Data Wrangling 55
  • 90.
  • 91. Ability to link planned reduction projects to the capital planning process supplier portals for supplier scorecards
  • 92. Linking of bill of materials to carbon constants
  • 93. Technical integration with EPA Portfolio Manager
  • 94. Normalizing energy use data with local weather
  • 95.
  • 96. Software Vendor Landscape 75+ software vendors 2011 EECA Leaders are shown below (listed alphabetically): Advantage IQ Enablon EnerNOC Enviance Hara IHS Johnson Controls PE International SAP Summit Energy 58 Data Wrangling
  • 98. Enterprise Carbon System Cost (I) Pricing information is difficult to obtain Hosted or software-as-a-service (SaaS) products for basic carbon management (Scope 1 and 2, with water and waste tracking) and reporting $20K to $80K per year, depending on feature depth number of facilities languages, and other factors. Cost is greater if purchasing other modules (e.g., energy management) EHS vendors tend to sell many modules (20+), carbon module often priced together as part of a much larger suite. Data Wrangling 60
  • 99. Enterprise Carbon System Cost (II) They don’t have per user pricing Typically 3 year contract EHS & Energy Management system Sometimes free or highly discounted if purchased as an additional module Data Wrangling 61
  • 100. Lessons Learned Data Wrangling 62
  • 101. $4B global provider of financial transaction technology (I) Data Wrangling 63La
  • 102. $4B global provider of financial transaction technology (II) Data Wrangling 64
  • 103. $5B global, life sciences company (I) Data Wrangling 65
  • 104. $5B global, life sciences company (II) Data Wrangling 66
  • 105. $3B global, high-tech company (I) Data Wrangling 67Fix
  • 106. $3B global, high-tech company (I) Data Wrangling 68
  • 107. $10B global, pharmaceutical company Data Wrangling 69
  • 108. Building the Business Case Data Wrangling 70
  • 109. How to build the business case Data Wrangling 71 12 11 1 2 10 9 3 8 4 7 5 6 What are the key components of the business case for your company?
  • 110.
  • 112. Top CustomersReduce corporate energy reduction Company-wide energy use database Internal benchmarking Increase productivity Free up EHS and Sustainability team for analysis, not spreadsheet guru’s 72 Data Wrangling
  • 113. The Ask What do I need to ask of management once I have developed the business case? Data Wrangling 73
  • 114. Summary Trends Sustainability Reporting is Main Stream Green Ratings Matter Investors Care Non-financial and Financial Reporting Combine Sustainability Impacts Key Business Processes Corporate Energy Management Emerges Spreadsheets Not Sufficient to Support Processes Get organized and do your homework There is no system that will meet all of your needs. 74 Data Wrangling
  • 115. Thank You 75 Data Wrangling