Redesigning a Prescription for a Better World: CVS Quits Cigarettes for Good
•
0 likes•896 views
CVS realized that selling cigarettes was inconsistent with its mission as a pharmacy to make people healthier. So the company decided to abandon an estimated $2b annually by discontinuing the sale of tobacco.
![Eileen Howard Boone |
@EileenBooneCSR
SVP of CSR & Philanthropy
CVS Caremark[3]
Redesigning a Prescription
for a Better World: CVS
Quits Cigarettes for Good
#SB14sd](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
Similar to Redesigning a Prescription for a Better World: CVS Quits Cigarettes for Good
Similar to Redesigning a Prescription for a Better World: CVS Quits Cigarettes for Good (20)
More from Sustainable Brands
More from Sustainable Brands (20)
Recently uploaded
Recently uploaded (20)
Redesigning a Prescription for a Better World: CVS Quits Cigarettes for Good
- 2. Eileen Howard Boone | @EileenBooneCSR SVP of CSR & Philanthropy CVS Caremark[3] Redesigning a Prescription for a Better World: CVS Quits Cigarettes for Good #SB14sd
- 3. Eileen Howard Boone SVP, Corporate Social Responsibility & Philanthropy CVS Caremark
- 5. Who is CVS Caremark 1963 1967 1994 Began as retailer Retail pharmacy PharmaCare pharmacy benefits management 2006 MinuteClinic retail medical clinics 2007 Caremark pharmacy benefits management 2011 2014 Universal American prescription drug plan Coram specialty infusion services
- 6. Where We Are Today 26,000 pharmacists and nurse practitioners more than 7,600 stores and 5 million customers per day 21% market share 26% market share 60 million PBM members 800 MinuteClinics in 28 states and DC with more than 18 million patient visits 25.6 million visits on CVS.com per month
- 9. Tobacco Control Debate deaths from smoking in the United States annually 42 million American adults and 3 million middle and high school students still smoke of smokers start as kids $300 billion annual estimated economic costs 480,000 80% 9 in 10 lung cancers are caused by smoking 14 years earlier smokers die approximately than non-smokers
- 10. The Right Thing To Do
- 12. The Decision Exit by October 1 Unanimous agreement Focus on Cessation
- 13. The Results: Broadcast 218 million print and broadcast impressions in week 1
- 14. Stakeholder teleconference and widespread coverage broadened support beyond core supporters Journal of the American Medical Association article added instant credibility Now is the time for retailers… to eliminate sales of cigarettes and other tobacco products by institutions that also have pharmacies -Troy Brennan CVS Caremark is stepping forward to save lives and safeguard the public health of millions of American women, men and youth The Results: Stakeholder Support
- 15. The Results: Stakeholder Support Open letter signed by 26 organizations urging other retailers to follow Open letter signed by 28 Attorneys General urging competitors to follow Open letter signed by 8 U.S. Senators urging competitors to follow Open letter signed by 12 members of Congress urging NACDS members to follow
- 16. The Results: Influencer Support First Lady Michelle Obama HHS Secretary Kathleen Sebelius Bill Gates Former NYC Mayor Michael Bloomberg @CVS_extra's move to stop selling tobacco shows that private sector can play an important role in ensuring a healthier America. #cvsquits Thanks @CVS_Extra, now we can all breathe a little easier, and our families can live healthier. –mo I applaud CVS Caremark Corp. for their leadership in helping to make the next generation #Tobaccofree! CVS' decision to eliminate #tobacco sales will force other companies to confront this important public health issue: http://bit.ly/1exArOF Chicago Mayor Rahm Emanuel Thank you, @CVS_Extra. You've made a bold move and set a great example: http://b-gat.es/1g3CVCW
- 17. The Results: Social Media & Beyond 350,000 + Likes 152,000+ Shares 26,000+ Comments Less than one percent of social media users talking about the announcement generated 59% of all content Clear, concise messaging coupled with a short, memorable hashtag encouraged sharing among Twitter users
- 18. The Results: Gallup Poll 81% of respondents are aware of the proposed action The decision has attracted the attention of both brand loyalists and disengaged consumers. 25% of respondents are more likely to shop in our stores 53% of respondents have a better understanding of what makes us different 58% of respondents have a better understanding of our mission and purpose
- 19. What’s Next • Robust national smoking cessation program rollout • Conversations and partnerships with public health advocates • Tobacco-free generation
- 22. Thank You.
Editor's Notes
- [Video]
- 20