1. Running
your
Own
Green
Beauty
Contest:
Brand
Audits
and
Product
Score
Cards
Al
Iannuzzi
Johnson&Johnson
2.
3. More than 250 operating companies
Approximately 118,700 employees
Operate in 57 countries
3 Segments: Pharmaceuticals, Medical Devices &
Diagnostics, and Consumer
2010 Sales $61.6 Billion
2
4. Our Continued Path to Sustainability
“We must use our resources wisely, avoiding waste
of both raw materials and scrap, while we seek
substitutes for things already in short supply. We must
employ replaceable materials where we can, must
let forests restore themselves as we cut, must prevent
loss and pollution of water, and must halt wasteful
erosion of soil. Means to these ends are known but
are now neglected through habit and ignorance of the
fact that they pay. Sound business demands their
employment, just as it demands reduction of waste
in a factory or store.”
[Or Forfeit Freedom, by Robert Wood Johnson, Doubleday
& Company, Garden City, New York, 1947, pp. 37-38]
1990 Pollution 2005 Next 2010 Healthy Planet Healthy Future 2015
Prevention Goals Generation Goals Goals Goals
3
5. Product Stewardship Vision
Product stewardship vision
Use of life cycle thinking
Continuous improvement – greenER products
Create business value by meeting customers needs
Why develop Earthwards™ and a score card system?
Focus- building on past successes/programs (DfE & HP 2010)
Evaluation of products using a life cycle process
Develop green product attributes
Generate scientifically based marketing claims
A clear way to demonstrate our greenER products
4
6.
7. “At Johnson & Johnson, we believe human
health benefits from a healthy planet.
Making our products more sustainable
through design magnifies their benefits and
is simply good business.”
— CEO William Weldon, on sustainability
8. What is EARTHWARDS™?
A process that supports sustainable innovation
within J&J, moving us towards a healthier future
EARTHWARDS™ Objectives
• Support the development of more sustainable products
• Provide tools & resources to enable sustainable innovation
• Enable meaningful & credible claims
7
9. EARTHWARDS™ Development
The process has been reviewed by a panel of
sustainability experts from government, academia,
business, and an environmental NGO.
A proprietary scorecard was developed to evaluate
products in the seven key categories with the most
potential for environmental and social gains.
8
10. Earning EARTHWARDS™ Designation
1 2 3 4
To be considered for EARTHWARDS™ designation,
teams must use the scorecard to take a product through
a four-step evaluation process.
9
11. Earning EARTHWARDS™ Designation
Teams use the scorecard to go through a four-step process
1. SATISFY PREREQUISITES
Teams answer a series of questions that gauge
their general understanding of their product:
• What materials are we using?
• Where do they come from?
• What happens to a product after it’s used?
10
12. Earning EARTHWARDS™ Designation
Teams use the scorecard to go through a four-step process
2. UNDERGO SCREENING
The product undergoes a life cycle
screening that examines its impacts and
quantifies its improvements in up to seven
different categories.
11
13. Earning EARTHWARDS™ Designation
Teams use the scorecard to go through a four-step process
3. IDENTIFY IMPROVEMENTS
A product must show more than a 10%
improvement in at least three goal areas
in order to be recognized as an
EARTHWARDS™ product.
12
14. Earning EARTHWARDS™ Designation
Teams use the scorecard to go through a four-step process
4. SUBMIT FOR REVIEW
Teams then submit a scorecard with their results to
the review board of both internal and external
product experts. The board then determines if the
product warrants EARTHWARDS™ designation
and provides suggestions for further improvements.
13
15. Rinse Off Consumer Product
High
Medium
Low
Minimal
Material
Sourcing
Production
Packaging
Distribution
Use
End of Life
16. Sweetener: Based on Sugar Cane LCA
High
Medium
Low
Minimal
Material
Sourcing
Packaging
Use
17. Reusable Medical Device
High
Medium
Low
Minimal
Material
Sourcing
Production
Packaging
Distribution
Use
End of Life
18. OneTouch® UltraMini Testing Kit
• A 56% reduction in materials
(compared to the OneTouch® Basic® Testing Kit)
• Reduced tertiary packaging by 39%
• Incorporated 70% post-consumer
recycled materials into packaging.
• Lycra® replaced Latex bands
• TPU replaced PVC
• Eliminated DEHP from the carrying
cases
• Removed antimony trioxide from
the test strips
17
19. Simponi® (Golimumab)
• Requires only twelve injections
per year, using 36–61% less material.
• Includes a shipper that is returnable,
reusable, and employs USDA certified
bio-based cooling materials. (In the U.S.)
• Shipper is 50% lighter
• Reduces disposal of more than 42,000
cubic feet of Styrofoam annually.
18
20. Aveeno® Positively Nourishing™
• Close to 100% plant-derived
• Free of petroleum-derived materials.
• HDPE bottles are made from 25%
post-consumer recycled materials.
• Greenhouse gas emissions reduced
by 72% by eliminating 3500 miles from
supply chain.
• Contains buriti oil and shea butter
from sustainable & socially
responsible suppliers who give
back to their local communities.
19
21. EARTHWARDS™ Highlights
A sample from the full range of EARTHWARDS™ designated products
Aveeno® Positively Nourishing™ Body Moisturizers
Johnson’s® Natural™ Baby Wash
o.b.® Tampons
Neutrogena® Naturals Purifying Facial Cleanser
Invega® Sustenna™ (paliperidone)
Acuvue® Oasys® Brand Contact Lenses
OneTouch® UltraMini® Testing Kit
Simponi® (golimumab)
Nucynta® (tapentadol)
Stelara® (ustekinumab)
20
22. THANK YOU
Al Iannuzzi
Senior Director
WW Environment, Health & Safety
aiannuz@its.jnj.com
