Ifw 2012 gct final presentation rwh

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International Fruit World 2012
Global Beverage Markets – No Future for Juices?
organiser: confructa medien · www.confructa-medien.com Cologne, 27/28-03-2012
Why Dynamic Cellular
Disruption™ is the future of the
food and beverage industry

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“Let food be your medicine, and medicine
be your food."
Hippocrates

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The Transformation of Medicine in 4000 years
2000 BC: “Here, eat this root.”
1000 BC: “That root is heathen. Say this prayer.”
1850 AD: “That prayer is superstition. Drink this potion.”
1940 AD: “That potion is snake oil. Swallow this
antibiotic.”
2000 AD: “that antibiotic is artificial. Here, eat this root.”
(Anon)

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Who is Green Cell Technologies?

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• Green Cell Technologies™ (GCT™) is the foremost
developer of extraction methods in the world and is
a leader in formulation.
• It is headquartered in Cape Town, South Africa but
has a global reach.
• GCT licenses its Intellectual Property (including its
processes and machinery) for the extraction and
formulation of the highest and purest “active”
content from organic ingredients and materials.
• GCT’s extracts are verified using SANAS accredited
laboratories.
• GCT works with leading universities who verify
results (most importantly those contained in this
presentation).

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• GCT’s extractions are reduced to a molecular level
allowing for the production of end user products
that would not normally be possible with
conventional extraction methods.
• These products include but are not limited to: water
soluble powders or water disbursable products for
use in smoothies; bars; creams; juices etc.
• The end product is then applicable to the food and
beverage, nutriceutical, pharmaceutical,
cosmoceutical, agricultural, animal feed and Bio-fuel
industries and has a variety of benefits and
applications.
• This is UNIQUE and revolutionary.

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Setting the Scene

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Fact: The world’s nutritional quotient is severely under
threat.
Fact: Nutrition does not just extend to malnutrition in
poverty stricken areas around the world. It also
targets the growing problem with obesity, micro-
nutrient deficiency and other forms of
malnutrition.
Fact: Consumers today are more aware of what is and
what is not in the foods and beverages they
consume – they are extremely label conscious.
Fact: Consumers and industry are demanding better
quality and more nutritional products.

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Fact: Current processes:-
•Contribute to growing negative health patterns
•Environmental hazards and overload
•And are ineffective, expensive or harmful to
the integrity of the actives themselves.
Fact: Current products using natural raw materials are
often perceived not to work because the
inclusion ratios or concentrations are below the
clinical tested or accepted dosage.
Fact: Obtaining high yield/efficacy products from
organic sources has limitations. Until Now!

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Fact: There are 7 Billion people on the planet with
dwindling food resources.
But because more of these people are saved from
today’s diseases through the use of
pharmaceutical intervention, more burden is
placed on the planet’s ability to provide long
term sustenance and maintain them.
Something has to be done to make our food more
nutritious and to make what we have go further………

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The Solution:
Dynamic Cellular Disruption™
(DCD™)

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What is Dynamic Cellular Disruption
(DCD™) ?

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• DCD ™ is a patented, multi-stepped process for
extracting and stabilizing “active” molecules which is
done in combination with DCD ™ proprietary
machinery (Disruptor 1000).
• It is unique as it does not use chemicals or harmful
heat which can change the nature of the actives as
experienced in other commercially viable extraction
methods.
• Current processes have limitations breaking through
the cell membrane and when achieved, degradation
of the active is often experienced. This is not the
case with DCD ™.

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• The DCD ™ extracted “active” ingredients are more
effective, by as much as 2000% because they are
open and stable and have not been contaminated or
harmed.
• 99.99998 of these “actives” are then available for
absorption into the body and as such bio-availability
is increased.

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• DCD ™ is also extremely cost effective.
• DCD ™ achieves significantly higher yields as it uses
the whole plant/fruit/vegetable.
• This also ensures the end product is fully nutritious –
as nature actually intended.
• More effective extracts mean smaller quantities of
extract required to achieve the desired or proven
effect – making the product cheaper to the
consumer – more consumers can afford.

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Orange Juice: A case study

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Whole Oranges
(Traditional Method)
Peel, Seed & Pith Juice
70 – 80% oil
extraction
Waste to landfill or
compost
Freshly squeezed with
or without cells to
consumer
Cells Removed
Concentrated to 80
Bricks Frozen or Dried
Pasteurised for bulk
storage
Re-constituted cells added or
not and Re-
pasteurised/UHT/Preservered
Consumed

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Whole Orange
DCD™ Method
Option One
Peels, Pith and
Seeds
Juice Including
Cells
99.99% oils
extracted
No Distinguishable
Palate Difference
Juice has actual
health benefits
Concentrated to
80 Bricks
Juice as is (freshly
squeezed) or
pasteurized to
consumer
Waste
Optimised
Marketing
claims validated
All put through DCD™
process to Sub-One
Micron Fibre

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Add DCD ™ extracted
Thaumatin or other non-
nutritive sweeteners
1KG Oranges = 1KG Emulsion
Or, add Erythritol for a low
calorie option
Or, add Palatinose – Low GI
sweetener
1kg of Orange Emulsion –
removed insoluble matter
through centrifugation =
950ml Juice
1kg of Orange Emulsion
makes up to 10 litres of juice
with added H20
Adjust taste profile
accordingly
Whole Orange
DCD™ Method
Option Two
Vacuum dry to a
whole fruit powder
to be used in the
functional food &
beverage industry.
(incl: bars, cereals,
yoghurts and
cosmetics)

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• Apples, grapes, pears and all berries (non stone fruit) as well as stone
fruit with their pips removed, can be processed through either of the two
aforementioned DCD™ methods.
• In addition to juices with or without insoluble components or as
concentrates, we can produce for example:
– Market ready smoothies
– Whole fruit and vegetable baby foods
– Vacuum spray dry for whole fruit and vegetable powders which can be
incorporated into bars; yoghurts; cereals etc.
• In fact, this applies to the entire functional food and beverage industry.

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In fact:
• The DCD™ process is so effective it consistently
amplifies the nutritional value of the foods and juices
having, for example, shown up to a 350% increase in
polyphenols and H-Oracs – the active molecules
needed for stemming the tide of free radicals. This is
when measured against freshly squeezed juice.
• When measured against concentrated products, the
values are 10 to 20 fold greater using DCD ™

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• Juices produced through the DCD™ process balance
the fructose content and negate the need for
additional sugars except where specific taste profiles
are required.
• This makes them truly healthy and functional.
• Using this technology, manufacturers are able to
dilute and formulate in ratios as required or reduce
to powders as per their particular needs.
• This also counteracts the growing public and medical
concern over high sugar contents in fruit juices.
• The DCD™ process reduces the necessity for harsh
preservatives

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Benefits - Summary
• Massive Cost saving
• Quick turnaround
• Able to process small and large
volumes
• Can easily produce to client
requirements – i.e. size, further
extraction to isolated actives
and/or different formats
• Better quality end products
• More end product/high yields
• True Nutritional values and
benefits
• Environmentally supportive
• Enhanced flavors and natural
color
• Manufacturer friendly
• Negotiable Machine/IP license
• Maintenance agreements and
SLA’s
• Ethical company, sound financial
rating

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In Short….
….by delivering higher yields (volume and actives) and
putting the nutrition back into the food and drink
we consume, the DCD™ process provides the ideal
investment for the future and provides food which
is “medicine”

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Synopsis of Projects Trialed and Formulated for Clients
• RTD teas using rooibos (red bush) as a base
• Thaumatin from Katempfe fruit as natural sweetener
• Soya milk
• Acai berry
• June berry (Saskatoon)
• Peanut butter
• Whole tomato juice/sauce/puree
• Astaxanthin water
• Apple juice
• Orange juice and orange skin oil extraction
• Grape juice

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Thank You
This is only the beginning…………….!
www.greencelltechnologies.com

Ifw 2012 gct final presentation rwh

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