&BalancingSustainabilityEconomic Costin Packaging  Brand Growth  Management
recyclable plant-based eco-shaped bio-based natural preclaimed renwable downcycling carbon footprint reuseeco-friendly bio...
SUSTAINABILITY: PACKAGING DEFINED›   Beneficial, safe & healthy for individuals and communities throughout its life cycle›...
SUSTAINABILITY: DRIVERS                       PUBLIC PERCEPTIONGOVERNMENT POLICIES      Drivers           RETAIL REQUIREME...
Society for Human Resource Management, BSR and Aurosoorya study Advancing Sustainability defininition:Commitment by organi...
SUSTAINABILITY: PACKAGING CORE TRUTHS01          No such thing as a completely sustainable package02          Materials ca...
Most plastics we use are glaringat us, comfortable in their easeand practicality yet undeniablyunwanted on the earth.Abby ...
SUSTAINABILITY: PACKAGING LIFE CYCLE                           1   MATERIAL SOURCING5   DISPOSAL                          ...
SUSTAINABILITY: LIFE CYCLE CONSIDERATIONS› Material Health: All the materials in the product must be safe and 				 healthy...
SO...WHEREDO I START
SUSTAINABILITY: THE BRANDCORE VALUES                            CREDIBLECONSUMER FACING    COMPETITIVE                 CON...
SUSTAINABILITY: MAKING IT WORK01      get educated                              05   make choices02      align on goals   ...
CASE IN POINT: OLD NAVYOwned by Gap Inc., international retailer Old Navy has a footprint of 1000doors in the U.S. and Can...
THE CHALLENGE: OLD NAVY                          › low service environment                          › product engagement  ...
THE SOLUTION: OLD NAVY                            stackablebold front panel graphics               e flute substrateolfact...
THE SUSTAINABLE: WIN01        reduced package footprint02        pack-out material reduction03        100% recyclable 04  ...
THE BRAND: 21 DROPS21 Drops is a throughly modern line of therapeutic grade essential oilscreated to counteract the effect...
THE CHALLENGE: 21 DROPS                          › redefine aromatherapy                          › consumer perception   ...
THE SOLUTION: 21 DROPS           color id                      custom sleeve                                      the comm...
THE SUSTAINABLE: COMPROMISE01       FSC kraft substrate02       local vendors where possible03       80% recyclable 04    ...
It is not possible to repeat too often thatwaste is not something which comes afterthe fact...picking up and reclaiming sc...
GOODGOODGOOD       for the environment       for consumersGOOD       for companiesGOOD       for local communities       f...
Brand Growth            ManagementContact122 West 42nd St, Suite 825New York, NY 10168Phone: 646-723-1901Kelly Kovack | Pr...
Balancing Sustainability & Economics in Packaging
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Balancing Sustainability & Economics in Packaging

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Balancing Sustainability & Economics in Packaging

  1. 1. &BalancingSustainabilityEconomic Costin Packaging Brand Growth Management
  2. 2. recyclable plant-based eco-shaped bio-based natural preclaimed renwable downcycling carbon footprint reuseeco-friendly biodegradable compostable second use c2cend of life environmental impact 100% recycled organibio-based ecological greenhouse gas emissions regrind pcpost-consumer waste natural resource eco-conscious non SUSTAINABILITYreduce waste material health cradle-to-cradle waste=fooregenerative biomimetic landfill-free fsc certified ecocerpefc certified light weighted volatile organic compoundsco2 emissions iso14001 certified biological nutrient end orenewable solar energy bio-power eco-design carbon nematerial reutilization social responsibility technical nutriorganic materials fair labor practices waste disposal eco
  3. 3. SUSTAINABILITY: PACKAGING DEFINED› Beneficial, safe & healthy for individuals and communities throughout its life cycle› Meets market criteria for both performance and cost› Sourced, manufactured, transported, and recycled using renewable energy› Optimizes the use of renewable or recycled source materials› Manufactured using clean production technologies and best practices› Made from materials healthy throughout the life cycle› Physically designed to optimize materials and energy› Effectively recovered and utilized in biological and/or industrial closed loop cycles- SUSTAINABLE PACKAGING COALITION
  4. 4. SUSTAINABILITY: DRIVERS PUBLIC PERCEPTIONGOVERNMENT POLICIES Drivers RETAIL REQUIREMENTS ECONOMIC PRESSURES
  5. 5. Society for Human Resource Management, BSR and Aurosoorya study Advancing Sustainability defininition:Commitment by organizations to balance financialperformance with contributions to the quality oflife of their employees, the society at large andenvironmentally sensitive initiatives.55% 43% 43% 38%Improved employee morale More-efficient business processes Stronger public image Increased employee loyalty
  6. 6. SUSTAINABILITY: PACKAGING CORE TRUTHS01 No such thing as a completely sustainable package02 Materials cannot be classified as inherently good or bad03 Packaging must be viewed in the context of the full 04 supply chain THE PACKAGE DESIGN MUST WORK
  7. 7. Most plastics we use are glaringat us, comfortable in their easeand practicality yet undeniablyunwanted on the earth.Abby Schlageter
  8. 8. SUSTAINABILITY: PACKAGING LIFE CYCLE 1 MATERIAL SOURCING5 DISPOSAL 2 PACKAGING DESIGN Packaging Life Cycle 4 TRANSPORT 3 MANUFACTURING
  9. 9. SUSTAINABILITY: LIFE CYCLE CONSIDERATIONS› Material Health: All the materials in the product must be safe and healthy for humans and the environment› Material Reutilization - "Closed-loop system" no unusable waste when the product is no longer useful› Material Energy Use: Use less energy and renewable sources during the production process› Material Stewardship: Water leaving the factory should be as clean or cleaner than when it arrived› Material Responsibility: take into consideration the people who grow, harvest, transport, and produce the product
  10. 10. SO...WHEREDO I START
  11. 11. SUSTAINABILITY: THE BRANDCORE VALUES CREDIBLECONSUMER FACING COMPETITIVE CONVERSATIONAL
  12. 12. SUSTAINABILITY: MAKING IT WORK01 get educated 05 make choices02 align on goals 06 test and test again03 pose questions 07 stay current 04 leverage suppliers 08 be realistic
  13. 13. CASE IN POINT: OLD NAVYOwned by Gap Inc., international retailer Old Navy has a footprint of 1000doors in the U.S. and Canada dedicated to bringing consumers fun fashionand value to the whole family offering on-trend, modern clothing, updatedbasics and accessories at an affordable price.Great quality products at a good value.
  14. 14. THE CHALLENGE: OLD NAVY › low service environment › product engagement › value proposition › product protection › merchandising › inventory management
  15. 15. THE SOLUTION: OLD NAVY stackablebold front panel graphics e flute substrateolfactive engagement single-piece constructionproduct visibility
  16. 16. THE SUSTAINABLE: WIN01 reduced package footprint02 pack-out material reduction03 100% recyclable 04 second use primary05 award winning package design
  17. 17. THE BRAND: 21 DROPS21 Drops is a throughly modern line of therapeutic grade essential oilscreated to counteract the effects of our busy lives. Their artisanal blendsare 100% natural. Tried, tested and incredibly effective. Designed for useanytime, anywhere.
  18. 18. THE CHALLENGE: 21 DROPS › redefine aromatherapy › consumer perception › product de-selection › communication hierarchy › product integrity › sustainable packaging
  19. 19. THE SOLUTION: 21 DROPS color id custom sleeve the communication numerical id
  20. 20. THE SUSTAINABLE: COMPROMISE01 FSC kraft substrate02 local vendors where possible03 80% recyclable 04 wild crafted & organic05 formulation award winning package design
  21. 21. It is not possible to repeat too often thatwaste is not something which comes afterthe fact...picking up and reclaiming scrapleft over after production is a publicservice, but planning so that there will beno scrap is a higher public service.Henry Ford, 1924
  22. 22. GOODGOODGOOD for the environment for consumersGOOD for companiesGOOD for local communities for innovation
  23. 23. Brand Growth ManagementContact122 West 42nd St, Suite 825New York, NY 10168Phone: 646-723-1901Kelly Kovack | Principalkellykovack@brandgm.comwww.brandgm.com

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