How she creates her beautiful products

1. Narelle's R&D process
Creating our beautiful products

2. From my head to your hands
100 ticks
What's the big idea?
Organic is always # 1!
Our beautiful raws :-)
Quality and pilot tests
10...9...8... blast off!

3. From my head to your hands
Whist I provide the creative impetus and devise the
formulas for our products, there exists a whole team
of people who support me in bringing you the purest,
most potent and freshly made certified organic
products on the planet!

4. 100 ticks
Some of our R&D checklist...
✔ sourcing the purest, certified organic raw materials,
✔ developing the various formulae versions,
✔ ensuring it is stable, safe and beautiful to use,
✔ finding the right packaging,
✔ environmental, safety and recycling considerations,
✔ creating the descriptions,
✔ instructions for using the product,
✔ updating website,catalogue,price lists for all 7 regions
✔ dozens of other tasks...

5. What's the big idea?
Customer feedback / requests => major source of
inspiration...from the sublime to the ridiculous!
Some evolve from discovery of synergy between
ingredients. e.g helichrysum + rosehip => skin
regenerative & scar reducer + tamanu => anti-aging &
wrinkle reduction => Ambrosia!
Nutritionals => main inspiration from super-foods &
longevity foods in my pantry. Intention => create a
handful of products to support robust health, well-
being and optimum immunity for the long, healthy,
active life I intend to lead!

6. Organic is always # 1!
Organic food standards #1 priority => entire range.
Main challenge => emulsion stability & shelf-life.
Meet (preferably exceed) customer expectations
e.g shampoo without residue and build-up.
Nutritionals => always based upon raw, organic,
whole-food, vegan principles.

7. Our beautiful raws :-)
Policy: 100% organic & truly natural ingredients =>
belief in body’s innate intelligence;
responds & resonates in harmony with nature.
Source majority raws from certified organic farmers =>
promote biodiversity, enhance soil fertility, prevent
topsoil erosion, protect groundwater, conserve energy,
protect next generation from toxins of conventional
farming.
Love supporting farmers/communities/companies in
ethical and sustainable use of the earth's resources!

8. Our beautiful raws :-)
Few non-certified natural ingredients meet stringent
requirements => allowed ingredients in organics:
✔ naturally extracted (steam, CO2 or pressing),
✔ not genetically engineered,
✔ not irradiated,
✔ not grown with the 'assistance' of sewage sludge,
✔ no synthetic preservatives.
Additional criteria =>
✔ extracted without refining, bleaching or deodorising
✔ most potent / vital form e.g calendula & rose

9. Trial formula
Strict requirements for certified organic foods
poses a unique set of challenges for a formulator...
and many years of experience and knowledge to
overcome.

10. Quality and challenge tests
Challenge tests on new product:
Preservative efficacy => Government Laboratory.
Inoculated with bacteria, yeasts, moulds and fungi.
Passes - kills all the bugs within time frame.
Fails - allows bugs to grow - back to drawing board!
Accelerated shelf-life => Quality Control Department.
'Freeze-Thaw' challenge – 6 week cycle => sub-zero
& super-hot temps.
Emulates shipping around the globe => freezing
Minnesota winter => steaming hot Dubai summer.
Must remain stable and fit for customers.

11. Packaging and panel tests
During development and testing phase:
R&D team researches best sustainable packaging.
Meets our standards:
✔ Non-toxic,
✔ Recycled or
✔ Reusable or
✔ Recyclable,
✔ Best type for how used (tube, bottle, jar, spray top)

12. Packaging and panel tests
After quality & stability verified => test drive!
Panel Test =>Key Customers & Staff.
New product either flies or crashes!
Determine if it meets needs and expectations.
Gain valuable insights from feedback.
Evaluate all ideas & suggestions.
Try to expand on products' developmental potential.

13. Getting closer
May take several iterations to create final product:
✔ meet (preferably exceed) expectations of customer,
✔ texture, aroma, consistency and effectiveness.
Final tests to complete the integrity of the product:
✔ compatibility in the chosen packaging,
✔ stability,
✔ microbiology,
✔ safety.
We never test our products on animals.
We test on humans to ensure safety & effectiveness.

14. 10...9...8...
Manufacture larger quantity batches => same quality
& consistency as R&D batches.
Formulations may require last minute adjustments =>
ensures customer gets product we created & loved in
our R&D laboratory!

15. ignition... blast off!
So, now the product is launched, it slots into our
stringent manufacturing, filling and quality control
systems to ensure you get the purest, most potent
and freshly made certified organic products on the
planet!

16. Houston, do you copy?
After launch, we love to hear feedback from our
customers.
In some cases, you astound us with the creative
ways you find to use our products!
Protect Hair Repair => great sun-burn soother
BioPure Probiotic Concentrate => fixes cracked heels
Ambrosia Essence => stops cold-sores

17. Thank you :-)
Questions?