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Jim Mendelsohn New Leaf Paper
@jeffmendelsohn
Darren Beck Sprint @DarrenBeck
Nicole Rycroft Canopy @NicoleRycroft1
Mark Buckley Staples @Staples
Iris Schumacher Kimberly-Clark
@Iris_Schumacher
Mark Lewis Sustainable Fiber Technologies
#SB15sd
How to Use Non-Wood Fiber to Make
Paper and Packaging: A Behind the
Scenes View of a New Market
Paper Dreams to
Paper Reams
Collaborations Driving Supply Chain Innovation
Presented by
Nicole Rycroft
Founder and Executive Director
June 2, 2015
•  Seeks systemic solutions to protect
forests, species and climate
•  Directs purchasing power and market
leverage to prove demand for green
options
•  Supports 750+ companies to
embrace sustainability
World Resources Institute
State of the World’s Forests – Original
World Resources Institute
State of the World’s Forests - Today
© TJ Watt © TJ Watt
In Search of Real Time Solutions
© Mark Hobson
© Andrew Wright© Pacific Wild/Ian McAllister
© Ted Simonett
© Dennis Nault
Greener Footprint
Kimberly-Clark LCA
Source: http://www.cms.kimberly-clark.com/UmbracoImages/UmbracoFileMedia/KC_LCA_Figure_Revised_FINAL_012914_umbracoFile.pdf
Building Market Support
Proving Commercial
Viability
•  Partner with the forest industry’s largest customers
•  Broker collaboration on solutions through the
supply chain –
•  Building markets
•  Encouraging technology developments
•  High profile commercial pilots
•  Linking solution producers and customers
and investors
• To date, identified just under 1.3 million short tons
of North American demand for agricultural residue
paper
• 84% would purchase agricultural residue papers if
their price and quality needs are met
• 65% of respondents would pay a small premium for
papers with agricultural residue
Canopy Survey: Quantifying Market Support
• Coated freesheet
groundwood
• 20% Wheat straw
• 40% Recycled
• 40% Virgin wood
• Imported straw pulp
1st North American Magazine
Second Harvest Paper
Straw Papers in the North American Market
Taking Disruptive
Solutions to Scale
Kimberly-Clark LCA
Questions ~ Contact
Nicole Rycroft nicole@canopyplanet.org
Neva Murtha neva@canopyplanet.org
www.canopyplanet.org

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